Earlier today, Jack in the Box briefly teased on Instagram a video of a clapper with the name Vince Gilligan attached. Fans have since speculated the Breaking Bad creator’s connection to the fast food chain. Turns out, they’re putting Gilligan’s directorial skills to good use.
To help promote the new Black Pepper Cheeseburger, Jack in the Box hired Gilligan to help direct a new 30-second spot. The burger features a beef patty that’s topped with creamy peppercorn mayo, black pepper cheese, fried onion rings and bacon.
You can check out the commercial spot here:
Along with the Black Pepper Burger, Jack in the Box has also released a new Steak and Eggs Breakfast Burrito and strawberry and lime Juice Coolers.