Fast Food

In-N-Out’s Failed Singapore Pop-Up Stand Proves Why The Fast Food Godsend Should Stay West Coast Only

There are few things I take real pride in about being a Californian. After all, the East Coast dresses better. The East Coast looks cooler in pictures. The East Coast gets everything three hours before we do. But if there is one thing I will stick out my LA-born, half-exposed, pseudo-vegan, fake-dieting bum to defend, it is my singular right to a Protein-Style burger with Animal Fries.

Which is why experiments like this failed Singaporean In-N-Out pop-up stand should remain just that. Experiments. Or cautionary signposts along the road of failed dreams.

Originally scheduled to be open from 11 a.m. to 3 p.m. yesterday afternoon, In-N-Out’s latest foreign pop-up stand purportedly had to “shut down” after only five minutes because it sold out of burger patties, and had in fact already run out of its 300 giveaway wristbands (which entitled customers to one burger each) by 9:30 a.m., a whole hour and a half before the stand’s official opening.

A small, family-owned business, In-N-Out has met similar failures with other foreign pop-up stands in the past, justifying the FAQs on the company’s Facebook page. “We don’t have any immediate plans to start construction anywhere else at this time. Some places are just out of our range. To guarantee freshness, we deliver our patties, buns, and produce to the restaurant via our own delivery trucks. In order for our trucks to make deliveries and still maintain our standard of freshness, we simply can’t consider building a restaurant if the area is too far away.”

Well, at least 300 lucky, meat-fiending Singaporeans got to enjoy their time in the sun while it lasted. Personally, I think I’ll take my In-N-Out to go.

[Via Gawker, InSing]

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

9 replies on “In-N-Out’s Failed Singapore Pop-Up Stand Proves Why The Fast Food Godsend Should Stay West Coast Only”

Very misleading title. In n Out DID NOT FAIL because they had no intention of starting a chain in Singapore. This was just an “exhibition” which proved to be a huge success. This writer needs more patties to feed her brain.

“Failed Singapore Pop Stand”?? You’re saying the pop stand failed and not their bid to branch out? They came, they conquered, they proved how a SoCal-only food chain could be so well known around the world. Nice try student writer.

Failed?  I’d say selling out a whole day’s worth of burgers in five minutes was a smashing success and shows how people in numerous countries know of the brand and want to buy their products.

The first thing that came to my mind was – How was that a failure??? I was one of the unfortunate few that didn’t manage to grab a slice of the goodness and walked away empty handed. In all honesty, I thought this was a huge success for In N Out! They just needed better crowd control.

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