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In-N-Out Threatens an Idaho Burger Stand With Lawsuit

Boise, Idaho‘s Burger Express restaurant has been open for about a month and is already making national news — it’s being threatened by In-N-Out Burger lawyers. Owner Larry Squillace has put together a restaurant that follows a similar red, white and yellow color-scheme, similar block lettering in the logo, and a menu highlighting the same simplicity that In-N-Out Burger is famous for.

Local publication IdahoStatesman reports that people in the area have already made the comparisons, which have now only been further cemented by In-N-Out’s legal team.

In fact, the letter to Squillace went a little something like this:

There can be no debate that your restaurant is modeled after In-N-Out’s restaurants. Our information suggests that you have even copied In-N-Out’s food presentation — the burger partially wrapped with the side visible — to the customer.

The Burger Express owner has until August 5th to make the changes, before further action is taken. Squillace mentioned that it would take at least $37,000 to make the necessary changes the lawyers are asking of him.

While the look and branding share similarities with the already well-established In-N-Out, Burger Express’s menu also consists of three burger options, three fries, and cola — a model that Squillace attributes to the youth he spent working in his father’s restaurant.

Should Burger Express have to change its logo and succumb to In-N-Out’s demands? Or is In-N-Out claiming too much ownership over block lettering and overall brand dressing?

 

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

3 replies on “In-N-Out Threatens an Idaho Burger Stand With Lawsuit”

This crap is out of control in my opinion, sure the logo is similar & maybe not very creative but thats all, nobody is going to be fooled into thinking this is in and out!

it isn’t In and Out’s fault. They want to put one in Boise. The people of Boise don’t want a “California Chain” ruining Boise’s “Local Burger Joints”. Mind you Boise has no original Burger shops. We are filled with McDonalds, Burger King and Carl’s JR. Boise people seem to have this vendetta against California and try til their dying breath to keep it away. I think it’s total bullshit. I really want a In N’ Out burger here very very much, and all these damned yuppies are standing between a man and his burger. 

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