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IHOP Is Developing A Pancake Cereal Called PANFLAKES

Image courtesy of IHOP

The recent trend of creating “Pancake Cereal” by pan frying tiny bits of pancake batter, tossing it into a cereal bowl, and drowning it in syrup has become a booming sensation across social media platforms such as Instagram and TikTok. People just love pancakes, and I for one concur.

Enter the International House of Pancakes, also known as IHOP, who’ve seemingly predicted the rise of pancake cereal for months now.

Not too long ago the brand released a line of Cereal Pancakes. IHOP told us that during that time, they were quietly working on a a cereal concept called “Panflakes” set to launch later in March, 2020.

With COVID-19 keeping everyone inside, that idea got shelved for a bit until the brand could further develop the recipe for this brave new world. However, with the immense popularity of this social pancake hack in recent weeks emerging, could this be the perfect time to launch Panflakes?

IHOP released the concept tease of the pancake box and their social channels took to them like, well, maple syrup to pancakes. I know, I’m better than that.

We’ll keep you posted as news breaks on these Panflakes. Until then, you’ve probably seen Pancake Cereal at least once a day on your social feeds. Get to the kitchen and make yourself some, at least until Panflakes become a breakfast reality.

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.