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IHOP Finally Reveals Why They’re Changing Their Name to IHOB

Last week, the world was curious why IHOP suddenly decide to rebrand themselves as IHOB.

The International House of Pancakes has been around since 1958, best known for slingin’ short stacks and serving sausage links that leave Denny’s sweating.

Photo: IHOB

While some naturally assumed the “B” will stand for breakfast, IHOP announced this morning that it’s something a little different from what most were expecting. In a tweet, the American breakfast chain revealed that they will begin focusing on their burgers — specifically, a new burger lineup.

Needless to say, fans of the original name were ready to roast.

Even celebrity Chrissy Teigen joined in:

Thankfully, the name change is definitely not permanent.

IHOP president Danrren Relelez told CNNMoney that the change was to convey that the brand wants to begin taking burgers as seriously as pancakes, but they’ll still remain IHOP.

In the meantime, IHOB’s new burger lineup includes the Big Brunch, Cowboy BBQ, Jalapeño Kick, Mushroom & Swiss, The Classic, The Classic with Bacon, and the Mega Monster.

Despite the overall backlash, I have to commend IHOP for shooting their shot with this, though temporary, name change. They have to know they would have gotten flack for it right?

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.