You’re in the middle of a 5-hour, binge-watching session. If you’re on Netflix, normally, the big red screen is nice enough to ask if you’re still alive and watching, but now, green competitor Hulu wants to do streamers one up, by letting you order pizza during your commercial breaks.
At its Hulu Upfront press junket earlier this week. Hulu announced its new “in-stream purchase units,” which, in current partnership with Pizza Hut, would allow viewers to order pizzas for pick-up or delivery in the time they would normally spend hearing about cars or birth control pills or car insurance. Because Hulu’s ads are mostly un-skippable, the announcement is a welcome upgrade to its previous attempts at interactive, consumer-specific commercials.
The pizza spots are set to roll out later this year, along with new cross-platform, multiple device interactive ads they’re currently calling “Hulu 360.”
The TL;DR of it all? It’s official: you really never have to leave your house again.
H/T Venture Beat + Picthx Hulu