How IHOP’s New Menu Design Persuades You to Order More Food


After receiving customer complaints on how their previous menu had “too many choices and too much text,” IHOP completely redesigned the menu’s look. The revamped spread resulted in a 3.6 percent increase in store sales, according to Bloomberg, and throws out the daunting wall of text for a more visual look.

The video below breaks down exactly how the restaurant chain’s redesign appeals to the visual cues of diners, from the addition of color-coded categories to an increase in vibrant photos. The visual-friendly layout makes it easier for patrons to navigate through their options, thus creating more opportunities for them to order more food. In other words, IHOP just created the menu version of a Charles Dickens picture book.

By Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.

1 reply on “How IHOP’s New Menu Design Persuades You to Order More Food”

iHop is the BEST!!!!!! Oh how I love their food. And I totally agree about the new menus. I’ve been going there for years, and have seen the menu changes every few months. But this newest menu is light years different from the others. Even though I’m a “regular” there, with this new menu, I am seeing things to order that I never knew they had. Interesting how marketing works like that.

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