Cognac is a popular drink in many Asian communities, often considered a major luxury item and status symbol. It is now being reported that Kim Jong-IL might have been one of Asia’s largest sole importer of the product. During the height of his reign in the 1990’s, Kim Jong-IL was reported to import almost $800,000 worth of Hennessy Paradis annually.
It seems like the death of the dictator would surely affect Hennessy, however the company has chosen to distance itself on the matter. Interesting move on their part. According to Jennifer Yu, Director of Communications for the brand, mentions that “there’s been no negative feedback” by the death.
We’ll see how this plays out into the coming months.