After the terribly-conceived advertisement we saw from Pepsi a couple of weeks ago, it’s good to finally see a major company get their social message right in a commercial.
Heineken did just that in their newest spot, entitled “Worlds Apart.” In a novel social experiment, the beer company brought together pairs of people who knew nothing of each other, and had them share some Heineken beers.
The catch? The duo in each experiment had completely opposite views on particularly touchy political topics, such as climate change, traditional gender roles, and transgender identities.
Unlike Pepsi’s tone-deaf campaign, Heineken gets their commercial right by never siding with one viewpoint in any of the issues. They would rather be the medium for people to see past their differences and have conversations with each other while being understanding with one another.
Heineken also never dives deep into the issues presented throughout the video, reinforcing their point that at the end of the day, regardless of division in beliefs, we can always get along over a cold beer.
That’s how to do a social commercial correctly, Pepsi.