General Mills has announced they’re getting rid of artificial ingredients. This means the company’s cereals will no longer feature all the bright colors at typically come with artificial flavors and colors.
No longer will the brand be associated with artificial dyes like Blue 1, Yellow 6 and Red 40. Among the cereals that will be affected with this change are Cocoa Puffs, Reese’s Puffs and Trix. Changes will be implemented by the end of this year.
According to General Mills, the cereal’s colors will now come from fruit and vegetable concentrates as well as spices.
General Mills released a product shot of Reese’s Puffs as they look now with a projected look as to how they’ll look once the artificial coloring is removed and natural colors are utilized.
The two look pretty much identical.
However, cereals with blue and greens in them like Trix will no longer feature the two colors. The difficulty in replacing the artificial blues with a natural alternative means that General Mills is dropping the color entirely. No blue means no green, either.
Expect to find the new, more natural cereals in grocery store shelves sometime at the end of this year.