Packaged Food

Get Jack’d on New Caffeinated Cracker Jacks

As if kids needed another way to drive us crazy, Frito Lay is planning on releasing a new extension to its popular Cracker Jacks snack line – one item of which will contain about 70 mg of caffeine per 2 ounce pack. (For reference, the FDA-recommended safe amount for cola-type beverages is 72 mg per 12 ounce container.)

Not to worry though, as only two of the five new Cracker Jack’d flavors – Cheddar BBQ, PB & Chocolate, Salted Caramel, Spicy Pizzeria and Cocoa Java – will contain caffeine , and that caffeine comes from coffee which is of course completely “natural” and therefore completely “safe.”

Besides, Cracker Jack’ds are specifically developed for adults and therefore will not be marketed to children, which ought to be more than enough to stop “little Johnny” from getting his grubby little hands on them. Obviously.

New Cracker Jack’d caffeinated Cracker Jacks, available after December 22, 6 for $11 @ Nationwide Candy

via Ad Age

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

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