Categories
Hit-Or-Miss

Four Loko Cans to Disclose True Alcohol Content

The “Blackout in a Can” is under fire once again as external pressure from the Federal Trade Commission has prompted Phusion Projects to divulge the alcohol content of their Four Loko beverages relative to a regular 12 oz can of beer on each container. The FTC has accused Phusion Projects of misrepresenting the alcohol content of their drinks by stating each can being equivalent to 1 to 2 cans of beer rather than the true value of around 4 to 5 cans.

This isn’t the first time Phusion Projects has had to make concession due to external pressure from government regulators. After the backlash that occurred when a 15 year-old died after drinking 2 cans of Four Loko, and pressure from the Food and Drug Administration, Phusion Projects completely removed the caffeine content of their alcoholic beverages.

While Phusion Projects has admitted to no wrong-doing on their part, they have agreed to re-label their cans to better inform consumers.

(THX and Photo Credit to Hub Bub)

(Via Third Age)

By Brian Yamamoto

Brian earned his bachelor's degree in Communications from California State University, Fullerton with an emphasis in Photocommunications. He is a self-proclaimed ramen aficionado and dabbles in photography and writing in his spare time. While almost a carnivore, he doesn't shy away from partaking in peculiar cuisine whenever he's offered the chance. Some of his current culinary obsessions include home-made peanutella, gastropub burgers and sea urchin sashimi.

1 reply on “Four Loko Cans to Disclose True Alcohol Content”

The kid was 15! If I drank 2 bottles of whiskey at 15 I would have died too. Just because 1 dumb kid got knocked off due to the Darwin Effect doesn’t mean that they had to ruin 4loko’s awesomness for all. I miss my old school 4lokos.

Leave a Reply