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“First Meal” — Taco Bell Breakfast Now Has An Official Name

All last year, we saw sporadic Taco Bell locations testing breakfast, specifically an Irvine, CA-based location that we checked out in September of 2011. The plan for breakfast remained under wraps — would it ever become national? What would the official breakfast lineup include? When would they stop serving it? All day?

We’re now getting answers. In fact, Taco Bell told the OC Register their new breakfast menu will be launching in 750 restaurants in the West starting January 26th across 10 states. It even has a name — First Meal, a rather cute compliment to their late night menu branding, Fourth Meal.

Utilizing scrambled eggs, sausage patties, bacon, tortillas, and hash browns, the 11-item breakfast lineup may be late to the quick-service breakfast game, but it’s definitely a dense lineup of breakfast options for Taco Bell’s large customer base.

Orange County’s Fast Food Maven even mentions that by 2014, Taco Bell’s First Meal option is slated to be available in 5,800 domestic locations. The food items range in price from 99 cents, to $2.79, and include iced coffee (which was pretty darn good when we tried it) and Sausage & Egg crunch-style wrap.

We’ll have more information as it comes in:

[Leader Image via OCRegister/TacoBell]

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

5 replies on ““First Meal” — Taco Bell Breakfast Now Has An Official Name”

They have the First Meal menu at the Taco Bell in the Costco center in Fountain Valley, CA and the lineup is pretty legit. Good quality food and it was really well-priced for the quality. Props to Taco Bell for improving their game.

They had breakfast at Taco Bell in the early 90s, which was actually pretty good. They used tater-tot styled hash browns back then though. I was definitely a fan of their breakfast.

I like fast food breakfasts, especially Sonic… but I still prefer the corner Latin restaurant places, like Palacio De Los Jugos or the Latin Restaurant at Flager street, way better. At least the calories and carbs in the Latin places end up being below 400 calories; Carbs 60 grams. What I get for 387 calories; Carbs 57 grams… 3 eggs, a 9 inch long by 2 inches wide by 1.5 inches thick buttery Cuban toast, and 12 oz cafe con leche. Sorry but no fast food place can beat that… plus such a breakfast as that only cost me $3.25 at the Latin restaurant places and they do it just as fast, if not, faster than BK, Taco Bell, McDonald’s or any of these fattening places. When these fast food places make a breakfast meal that is under 300 cals and 50 g Carbs, than I think about going to them more often, but for now … if given a choice… I avoid them like the plague. Besides there is always IHOP and Denny’s who serve great fit meals & sweeter too.

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