For the past 20 years, we’ve all known that the holiday season is upon us when the iconic fainting Santa commercial from M&M’s starts showing up on TV. The ad, which features Santa and the Red M&M both fainting upon seeing each other, is just as synonymous with Christmas as people flipping out over Starbucks holiday cups. This year, however, M&M’s is changing things up by giving fans what they’ve wanted for decades now: An ending to the story.
In the continuation of the candy commercial, the other M&M in the ad takes it upon himself to try and get all of Santa’s presents delivered while the real deal’s knocked out cold. The end result isn’t ideal, but it leaves a heartwarming message for this Christmas season that anyone can get behind.
A 60-second version of the full ad, which you can watch above, will debut on NBC tonight during their annual Rockefeller Center Christmas tree lighting program.
While the ad gets us in the Christmas spirit, there’s one key detail that M&M’s did miss out on when making the ad. It’s meant to be a continuation of the original commercial, so the events would have taken place in 1996. However, when Santa gets a call from his North Pole helpers, he’s utilizing what clearly looks like a smartphone.
I’m genuinely surprised that M&M’s actually made a follow-up commercial 21 years later of the “fainting Santa” commercial. It’s really quite amazing (despite the fact that Santa actually has a smartphone…in 1996???)https://t.co/aum4bqUZBb
— UnNam3d (@unnam3d97) November 29, 2017
Some people have already caught on to the anachronism, but others don’t see it as that big of a deal. Foodbeast managing editor Reach Guinto believes that Santa just simply had the technology way ahead of his time because he’s… well, Santa Claus. (Of course, we haven’t exactly told him that Santa doesn’t exist yet….)
The smartphone may be a little out of place, but it’s still a pretty solid ending to an iconic Christmas commercial.