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Elysian Brewing Hires Action Bronson as its ‘Director of Dank’

Elysian Brewing Company recently hired Action Bronson as its “Director of Dank,” in conjunction with the Seattle-based brewery rolling out its Dank Dust IPA nationally.

The 8.2% ABV pine-forward India Pale Ale is brewed with proprietary terpenes providing the beer with its “dank” aroma. The sweet hop flavor and low bitterness turn the classic Space Dust IPA up a notch.

Because beer and snacks go hand-in-hand, Elysian has tapped Bronson, a well-known rapper, chef and author, to create recipes worthy of pairing with the beer.

“Dank is a lifestyle,” says Action Bronson. “I even have a dank dossier, which is why I am Elysian Brewing’s Director of Dank. I worked with the brewery to create two recipes to pair with Dank Dust. The flavors, aromas and creativity that you’ll see in the recipes are inspired by the dankness of the IPA.”

“We took putting the ‘Dank’ into Dust seriously,” added Joe Bisacca, Elysian Brewing’s Co-Founder. “Nailing the earthy, citrusy, piney, dank aroma took trial and error and we love how Dank Dust turned out. To really make sure our drinkers had the dankest occasion, we hired Action Bronson as our Director of Dank to create snack recipes worthy of pairing with the beer.” 

Designed to be recreated at home, the recipes include Sticky Short Ribs and Funkified Funnel Cake, each featuring ingredients readily available at your local grocery store. Check them out below.

STICKY SHORT RIBS

Ingredients:

  • Short ribs 
  • 1 cup turbinado sugar 
  • 1 tbsp black pepper
  • 1 tbsp Kosher salt
  • 1 tbsp garlic powder
  • 1 tsp crushed red pepper

Directions:

Prep short ribs (cutting Korean Style). Mix sugar, salt, pepper, and garlic powder in a bowl and combine well. Cover the meat with the mixture. Preheat oven/air fryer 420 degrees. Roast for 30 to 35 minutes, checking them around 20 minutes, keeping an eye on it so the sugar doesn’t burn. Cut the ribs into pieces, let cool and drizzle with hot Chinese mustard 

FUNKIFIED FUNNEL CAKE

Ingredients:

  • ½ cup of Elysian Brewing Dank Dust IPA 
  • 1 cup flour 
  • ¼ tsp baking powder 
  • 1 pinch salt 
  • ½ tsp cinnamon
  • Powdered sugar 
  • Extra virgin olive oil to fry

Directions:

Combine flour, baking powder, salt, and cinnamon in a mixing bowl. Add Dank Dust IPA slowly to the mix until the texture is that of a paste. Once mixed, transfer into a large plastic sealable bag and refrigerate for two hours. Heat oil in a shallow frying pan. Test the oil before frying. Once ready, cut a little piece of the plastic bag corner and use it to pipe batter funnels into the hot oil. Let fry, flip then remove and place on a wire rack to cool. Dust with powdered sugar and top with your favorite sweets. Action suggests gummy bears and chocolate sandwich cookies.

By Rashaun Hall

Rashaun is a digital/social media strategist by day, and a spirits and beer enthusiast by night. A native of the great state of New Jersey, he loves the NFL, his Jack Russell Terrier and a good cocktail obviously.