Drank Announces New Island Time Flavor Aimed to “Slow Your Roll”

FOODBEAST originally covered Drank in early 2011 before the brand had any major distribution. Now Drank has introduced a new flavor, Island Time, and is available in 43 states and many 7-Eleven stores. Both the original flavor and Island Time utilize a combination of Valerian Root, Rose Hips and Melatonin to ‘relax the body, mind and soul.‘ We’ve seen more and more new products entitled relaxation beverages (iChill, Vacation In A Bottle, Dream Water) — each press release claiming that this beverage category is the next ‘big thing.’

What do FOODBEAST readers think? Do you buy relaxation drinks regularly? Any Favorites? Are Relaxation Beverages or Coconut Water the next big thing? We’d love to hear your feedback in the comments or on Facebook.

By Geoff Kutnick

Geoffrey Kutnick is the King of Soft Serve. Been placing ice cream in soup bowls at the buffet since '87.

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