Packaged Food

Doritos’ Willy Wonka Stunt Hides Tickets to Win $1000 Solid Gold Chips


Anyone with even passing knowledge of Charlie and the Chocolate Factory knows how the story ends. Still, if you’re willing to risk a strange, whimsical death for some mystery grand prize, well, read on, brave soul, read on.

Taking a page out of the Willy Wonka guide to branding (you know, before all the homicidal stuff and the chapter on Oompa Loompas), Doritos has hidden over 3,000 tickets redeemable for golden chips inside new test flavor bags of Doritos Jacked. About 3,100 of the chips are simply gold-plated and worth $31, but the two grand prizers are made from 24 karat solid gold and worth over $1000.

Considering all you have to do to win is find the specially marked “You Could Win a Gold-Plated Doritos Limited Edition Chip Replica” Doritos Jacked bags, score a winning ticket inside, and mail the ticket in for redemption, you’d figure it’s not too bad a deal. But we have a few questions:

Can we cash in the chips, or are we doomed just to endure a really expensive form of mockery whenever we get the munchies? Are the chips supposed to be Nacho or Cool Ranch? And if our dogs accidentally eat them, are they still worth a grand?

Picthx Doritos

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

6 replies on “Doritos’ Willy Wonka Stunt Hides Tickets to Win $1000 Solid Gold Chips”

Has anyone actually TRIED these new test flavors? I like Doritos, I really do. But those test flavors are probably -THE- most disgustingly horrid things I’ve ever eaten. Three of us stood around trying one chip from each bag and if you could have seen the looks on all our faces….

One person actually went and spit his bite out into the trash.


Those weren’t Doritos.

My kid got one (the certificate) and received his ‘chip’ and ‘certificate of authenticity’ on Tuesday. Not too bad to ‘win’ with only 3000 being issued; beating the odds indeed. Now, if he could just do it with ‘The Lottery’! 🙂

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