While most hashtags on social media do nothing more than promote, Virgin Mobile and and Feeding America has teamed up to create a hashtag that will actually do some good.
“One hashtag=one meal,” seems to be the slogan they’re going with, and if you use the hashtag #DonateMyPlate on your upcoming food photos for both Instagram or Twitter, Virgin Mobile will donate “the money equivalent of one meal” to the Feeding America network.
I looked up and down for a catch, but you don’t have to sign up for anything, you don’t have to do a survey, or even buy anything from Virgin Mobile, you literally just have to use the hashtag on your food photos, and Virgin Mobile will do the rest.
There are no restrictions on the food content, either. You can put up a picture of your ordinary Cup Noodles, or that lavish once-in-a-lifetime dinner at a steakhouse, and they all count the same towards the donations.
It feels like they legitimately just want to raise awareness, and do some good.
Did you know that @virginmobileusa helps fight hunger by donating the monetary value of one meal to @feedingamerica for everyone who posts a photo of their food on Twitter or Instagram with the hashtag #DonateMyPlate? Additionally, Virgin Mobile donates 10 meals to Feeding America for every person who joins the wireless carrier’s Inner Circle plan. 📸📍: @provenance_oc 📸by: @annewatsonphoto
If you don’t trust them for whatever reason, you can check out more info for yourself on Virgin Mobile USA, but it literally would cost you nothing to type down a hashtag and help the fight to end hunger. I know I will.