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Hit-Or-Miss

Do You Have a Golden Ticket? Nestlé Pulls a Willy Wonka With New Campaign

Forget the Olympics, or the Diamond Jubilee- if there was ever a better time to visit the UK these days, this is it. Big time candy manufacturer, Nestlé has recently announced the launch of a new campaign where you could have a shot at winning 10,000 pounds! Or, for us Americans, roughly $16,254.00 (Thanks Google).

Dubbed the most unsettling, “We Will Find You” campaign- Nestlé has embedded GPS trackers into 6 of their candy bars, and if you unwrap one of the lucky ones, they will track you down within 24 hours like candy bounty hunters and award you the jackpot.

So if you live in, or plan on visiting the UK any time soon, channel your inner Charlie Bucket and start stock piling your Kit Kats (Or Kit Kat 4 Finger, Kit Kat Chunky, Aero Peppermint and Yorkie Milks). This could be the coolest or creepiest contest ever!

Take a look at the TV spot:

[Gracias Gizmodo]

By Danielle Mooradian

Danielle Mooradian is a recent East Coast transplant who has eaten her way across the country. The best gift she has ever received was a panini maker, and loves anything that resembles a cheeseburger. Her goal in life is to become a judge on Iron Chef.

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