Delta Airlines announced today that Starbucks coffee will be served on all of its flights worldwide because properly caffeinating disgruntled customers seems likes a logical business plan.
The airline first partnered with Starbucks in 2013, serving the brand’s coffee on a few domestic flights. On February 1, the company began serving both the staple Pike Place Roast and an Italian Roast Decaf on all 1,270 planes in its fleet.
Mike Henny, Delta’s director of customer experience (I laughed too), was excited about taking “another step to improve the travel experience.” In the race for excellent customer travel experiences, Delta is a stone’s throw away from the starting line, but it’s hosting a contest for those of you comfortable with mediocrity.
You might not have your bags when you land, but at least you’ll have your coffee. Probably. Maybe.