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A Daughter’s Viral Tweet Helped Save Her Father’s Panaderia From Closing

After Hurricane Harvey wreaked destruction all across Houston earlier this year, businesses that were able to stay open still hurt due to a decrease in customers and foot traffic. For one panaderia, that meant the owner considered closing and selling his shop. Fortunately, his daughter wasn’t about to let that happen.

In a now-viral tweet, Jackie Garza posted a video of her father, Trinidad, preparing fresh pan dulce at La Casa Bakery in Houston. Attached to the video was an all-caps plea asking people to share and retweet the video. “1 RT could bring in a potential customer,” Garza wrote in her request for the internet to help out. And man, did the internet come through in the clutch.

Garza’s tweet has now amassed over 1.1 million video views and 58,000 retweets, and business at her father’s bakery is booming. According to ABC 13, crowds were packed into La Casa Bakery over the weekend to try out the made-from-scratch baked goods they’d heard about on Twitter. Garza, meanwhile, has been getting messages from all over the world in regards to her father’s business as a result of her single tweet.

Jackie Garza will now be running the social media accounts for her dad’s business, and hopes to go to college and get a degree in business and restaurant management. Then, she’ll be back to help her dad run La Casa, which Trinidad says she’s more than capable to do one day. In the meantime, he’s glad that the influx of customers will be keeping his doors open.

By Constantine Spyrou

Constantine's life revolves around eating, studying, and talking about food. He's obsessed with eggs, gyros, and the future of food.