Fast Food

Crunkin’ Cronuts: World’s Most Hipster Pastry Finally Goes Mainstream


It’s not as if being the most hyped-up bakery item in the history of forever isn’t already “mainstream,” but there’s a difference between being like, reddit-mainstream and being Buzzfeed-mainstream, yannowhatImean?

Less than two months after Dominique Ansel blew up the internet with his infamous deep fried donut-croissant hybrid, Dunkin’ Donuts locations in both South Korea and the Philippines have now commercialized the monstrosity overseas. Dubbed the “New York Pie Donut” in Seoul and the “Donut Croissant” in Manila, these chain-born imposters are hardly the first cronut knock-offs to make their way abroad, but they are probably the first steps to viably diluting and mass-producing the beauty of the original on a global scale. In other words, pretty freaking sweet!


Soon we’ll have Cronut cupcakes and Cronut ice cream and Cronut coffee creamers. People will name their kids “Cronut” and those kids will grow up to bully everyone named “Doissant.” And on and on and so on and so forth until somebody finally stands up and shouts to the high heavens, “For the love of God can we stop talking about the Cronut?!” And of course we’ll just ignore him until we find something new to obsess over. I mean, old as they are, Sriracha and bacon and nutella are still around folks. This is going to be a long and bumpy ride.

H/T Quartz + PicThx DDSK, DDPH

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

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