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Coors and Brixton Pay Homage To Western Roots

Coors Banquet has teamed up with Brixton to launch the duo’s third capsule of limited-edition headwear, apparel and accessories inspired by the American West. 

Extending the partnership further, the two brands have created an exclusive segment of the capsule, Protect Our West, supporting Coors’ charitable initiative to benefit the Wildland Firefighter Foundation whose work supports the men and women who risk their lives battling wildfires across the West Coast. 

The collection focuses on premium cut and sew apparel, headwear and accessories that draw from the heritage of Coors combined with the aesthetic of Brixton. The collection features Brixton’s signature silhouettes elevated with limited-edition details, including Bowery Flannels and Cass Jackets, alongside premium printables with original hand-drawn artwork for a limited collection of Western classics and modern staples.  

From Coors Banquet’s start in Golden, Colorado in 1873, to Brixton’s California roots, a spirit of perseverance shines through in each piece of the workwear-inspired collection. The color palette leans on Banquet’s signature Buff, a golden shade, first introduced after the repeal of Prohibition on both cans and bottle labels. 

Coors Banquet has supported the efforts of Wildland Firefighters through its Protect Our West initiative for the last eight years. As part of this year’s initiative, Brixton and Coors Banquet have created an exclusive line to support the work being done by the Wildland Firefighter Foundation. A portion of the proceeds for each piece of the Protect Our West Collection will be donated to continue supporting this valuable cause. 

The Brixton x Coors Banquet and Protect Our West collection is available now as well as Nordstrom, PacSun, Tillys, Fanatics, Buckle and Zumiez.

By Rashaun Hall

Rashaun is a digital/social media strategist by day, and a spirits and beer enthusiast by night. A native of the great state of New Jersey, he loves the NFL, his Jack Russell Terrier and a good cocktail obviously.