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Coolsville: Johnny Rockets Getting its Own Drive-In Movie Theatre

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And the prize for Best Idea Ever (this week) goes to Johhny Rockets, who’s stepping up the pseudo 50’s diner game with a new set of drive-thrus, pop-ups, a food truck, and — yes, a drive-in movie theatre restaurant. You may now proceed to freak. the hell. out.

The whole scheme is called Route 66. Designed in partnership with USA Drive-Ins LLC, the Route 66 theaters will feature Johnny Rockets concession stands, “present family-friendly films and embody a nostalgic, all-American experience.” The brand hopes to open 200 of the things, with some prototypes debuting as early as the end of this year.

The new drive-thrus will pop up mostly at “travel hubs” along highways, like Bakersfield in California or Primm in Nevada, while the pop-ups can be purchased for a limited time at existing drive-in movie theaters.

Considering how many fast food chains have been introducing concepts that don’t really make a whole lot of sense (Taco Bell, Panda Express), this is a surprisingly natural extension that’s built itself on ’50s throwbacks. But can you blame us for wishing it came out in time for us to relive Grease?

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

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