Coca-Cola’s “Share a Coke” campaign has made for some pretty cute moments so far. The popular promotion features cans and bottles redesigned to feature various names. It looks like the beverage company is going one step further in its campaign with a limited run of braille-covered cans.
As a new way for blind customers to enjoy Coke, the new cans will feature a variety of braille names printed on the beverage. Working with Anónimo, a Mexican ad agency, Coke developed a machine that dispenses the limited-edition braille cans in South America.