Three of the world’s largest soda companies have joined together to combat diabetes and heart disease. Coca Cola, Pepsi Co. and Dr. Pepper Snapple Group have all pledged to reduce the sugar content in their drinks. The goal is to cut the sugar in soft drinks by 20 percent within the next decade.
The New York Times reported that the three soda companies pledged this admirable goal Tuesday at the recent Clinton Global Initiative. The brands are working to increase the presence of low- to zero-calorie soft drinks. They’re also going to focus on consumer awareness of calories they are drinking. The decade-long crusade to beat high sugar intake will make use of reducing soda servings, packaging redesigns, vending machine distributions and promotions through different mediums.
It’s good to see that multimillion dollar companies care about people’s health, even if it looks like they could possibly lose some money because of this endeavor. While it could be argued that diet or low-calorie drinks are no healthier than their sugar-filled counterparts, we’re all for the smaller cola portions.
H/T New York Times