Coca-Cola Creations is debuting its new limited-edition flavor in collaboration with Grammy-nominated artist Marshmello. This is the iconic brand’s first participation in design with an artist forming a vibey blend of his favorite flavors.
Marshmello continues to break boundaries in the music industry as the famously signature masked artist’s star continues to rise. He is one of the top 40 most streamed artists in the world making him a perfect partner this historic brand.
Now, one would think that Marshmello’s Limited Edition Coca-Cola would obviously be marshmallow-infused right? Wrong. Just like the beat drops in his songs, the essence here is in the unanticipated. The beverage is a mouthwatering remix of strawberry and watermelon with that classic Coca-Cola swagger.
Marshmello has an objective to positively impact culture with his music. So it is no surprise that this partnership invites fans to experience the Melloverse for themselves. The flavor debut will launch an immersive takeover on Twitch on July 9th where viewers can engage in an exclusive adventure and gain access to fire merch.
The drink will be available for purchase in individual polished 12-ounce cans and will also be prepared in a Zero Sugar version. Taste Marshmello’s limited edition Coca-Cola for yourself on July 11th.