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CKE Restaurants: Carl's Jr. & Hardee's to Offer Monster Energy

carls-jr-monster-collab

In what seems like a match made in heaven, CKE Restaurants (parent company of Carl’s Jr. and Hardee’s) has partnered with Monster Beverage Company to become the first nationwide fast food chain to offer the Monster energy drink. Both companies have been known to approach their marketing tactics through action sports and music sponsorships, so it should be easy how they continue to forge their relationship. Eat, and now..drink, on!

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.