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Chipotle’s First New Menu Item in 20 Years: the Meatless, Tofu Burrito

chipotle-tofu

After testing their Sofritas option in select markets for the past year, Chipotle has announced plans to introduce the meatless protein to its menu. The fast-casual chain describes the new item as a shredded tofu braised with chipotle chilies, roasted poblano peppers and a blend of spices. Patrons will be able to use Sofritas for vegan and veggie burritos, tacos, burrito bowls, and salads.

In the company’s 20-year history, Chipotle has never updated its menu with an entirely new product — save for the occasional addition of brown rice. However,  the brand’s culinary manager Nate Appleman tells Fast Company that they’ve come up with a tofu option that “even if you’re not a vegetarian or vegan, you could eat it and love it.” Appleman also noted that the product underwent several tweaks before the chain finalized the chili-based recipe.’

For those of you who’ve had a chance to try Chipotle’s new tofu burritos, sound off in the comments!

By Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.

3 replies on “Chipotle’s First New Menu Item in 20 Years: the Meatless, Tofu Burrito”

I’m glad that Chipotle is still leading the industry in innovation. You don’t really hear about this kind of stuff in other restaurants, but Chipotle isn’t afraid to take risks. This is why they are becoming the leader in the industry while Taco Bell and Del Taco struggle; they follow health trends and consumer preferences while the rest rehash the same ingredients.

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