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Chipotle Claims To Have Improved Queso, Giving It Away As Proof

After a ton of complaints about the grittiness and taste of their cheesy dip, Chipotle has unveiled an improved queso formula and it has already hit restaurants. To prove that it’s better, they’re giving away queso to customers next week, so you can see for yourself.

As reported by CNNMoney and confirmed in a Chipotle tweet, on December 12 you can obtain a free order of queso when you purchase an entree and wear a “cheesy sweater” (we’re assuming they mean holiday sweater, based on their tweet below). Through this giveaway, more customers will be exposed to Chipotle’s reformulated cheese dip, as the chain didn’t really make a big announcement to say that they’d changed the recipe.

However, spokesperson Chris Arnold told CNNMoney that new queso is still tasty, a lot creamier than before, and is all-natural, just like their previous troublesome queso was.

Not all people on Twitter, however, seem to agree with that statement, despite the recipe shakeup.

Still, Chipotle is hoping that through their latest promotion, people are willing to give the queso a second chance to see if it’s any better. Considering they’ve had a year riddled with food poisonings, a controversial initial queso launch, and a resigned CEO, they need all the boosts they can get.

By Constantine Spyrou

Constantine's life revolves around eating, studying, and talking about food. He's obsessed with eggs, gyros, and the future of food.