Have you ever been waiting in a Chipotle line, stomach roaring and ready to chow down on a beefy burrito, only to find that the restaurant has run out of steak for the day? Well, this is because Chipotle is facing a food shortage.
Chipotle’s chief marketing officer, Mark Crumpacker, said that running out of food tends to happen pretty frequently at Chipotle restaurant locations. This means, specifically, that restaurants are miscalculating demands and not producing enough food (meats, guac, etc), leaving customers wanting occasionally.
NRN reports that food shortages are customers’ second largest complaint after the quick service chain’s not-so-quick lines.
In other recent news, one of Chipotle’s co-CEOS, Monty Moran, had recently stepped down from his position. Founder Steve Ells, the main face of the brand, will become the sole CEO of Chipotle. Not sure yet if losing a CEO will affect Chipotle for the better, or for worse. However, the company did say they will be working on solving the food shortage issue through careful training.
Gotta make sure customers are fed first if Chipotle wants to increase sales.