Chipotle is finally testing a drive-thru window in one of its locations, adding convenience to the Mexican-ish fast-casual restaurant that is going through a PR nightmare at the moment.
The drive-thru is going to begin testing at a currently undisclosed Ohio location, according to Food and Wine.
Of course, since Chipotle considers itself above the typical fast-food restaurant concept, it wouldn’t dare call this a drive-thru, but is instead going with “vehicular pickup window.” (Your food gives people the shits, Chipotle. Stop acting like you’re special, and just call it a drive-thru.)
Upon first glance, a Chipotle drive-thru sounds like a godsend, as you wouldn’t have to stand in those lines, and you can order your favorite burrito in the comfort of your own car. On second thought, we’re not sure how the hell a drive-thru would work for a restaurant that requires to build your own food. It just sounds like it’s going to be hell for the employees, unless the drive-thru consists of pre-made burritos.
Of course, since this is the first test run, there aren’t talks about expanding the drive-thru, but if successful, you might see them more often. Let’s not forget that Ohio was where Chipotle has been testing its underwhelming burger concept, that has yet to expand.
Chipotle is obviously interested in jumping into the fast food realm, though it should focus on no longer getting hundreds of people sick.