Packaged Food

Cheerios to Target Even More Silly Grown-Ups with New Cheerios Protein


In today’s edition of dated brands fighting to remain commercially relevant, Cheerios hopes to recapture the growing health-conscious adult market with two new protein-boosted cereals.

Available in Cheerios Protein Oats & Honey and Cheerios Protein Cinnamon Almond, new Cheetos Protein combine Cheerio O’s with oat granola and honey and almond granola and cinnamon, respectively. Each also contains 11 grams of protein before milk, or 7 grams more than regular Cheerios.

“Parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them,” said Cheerios senior marketing manager Matt McQuinn in a press release.

Of course, the Wall Street Journal notes that most meat-eating Americans eat more than the daily recommended amount of protein anyhow, but hey, if you can get the horse to drink.

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

3 replies on “Cheerios to Target Even More Silly Grown-Ups with New Cheerios Protein”

I’ll definitely try the Cinnamon Almond. That sounds yummy.

However, I think perhaps Cheerios kind of missed the point of why so many “health-conscious” adults don’t eat cereal anymore and that’s because so many of them have gone wheat and gluten-free. It’s the new fad, dontcha know.

You won’t get those people back, unless they have a sudden attack of common sense and realize that whole grains are NOT going to kill them.

Unless, of course, they have celiac disease and/or are wheat and gluten-intolerant. That’s a whole other ball game.

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