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Beer Drinks Sports

Michelob Ultra and NBA Jam Debut Nostalgic Limited-Edition Cans Ahead of NBA All-Star Weekend

Before “Kobe!” was the rally cry of shooting your shot, “Boomshakalaka!” or “He’s on fire!” was often heard on many a court, thanks to the iconic NBA Jam video game franchise from the 90’s.

As the official beer partner of the NBA, Michelob Ultra is bringing back those nostalgic feels to basketball fans everywhere during NBA All-Star 2022 this weekend, in celebration of the league’s 75th anniversary.

Through a partnership with the EA Sports franchise and some of the ’90s most legendary players and personalities, Michelob Ultra is encouraging fans to “Enjoy it Like It’s 1993” by bringing the game to life both virtually and on-the-ground in Cleveland.

To transport fans back to the 90s, the beer brand is releasing NBA Jam-inspired, limited-edition cans featuring iconic catch phrases and images from the game in select bars around Cleveland, Rocket Mortgage FieldHouse and Boom Shaka Laka’s barcade (a retro ’90s barcade pop-up) during NBA All-Star 2022.

By tweeting a selfie to @MichelobULTRA using #ULTRAJAM, fan photos will be transformed into their own individual 16-bit avatar inspired by the game.

You can head to EnjoyItLikeIts1993.com to score merch from the NBA Jam ‘Time Capsule Collection’ and ultra-limited premium items that will be dropping throughout NBA All-Star 2022, including limited custom NBA JAM x ULTRA arcade consoles.

Michelob Ultra has also partnered with original NBA Jam characters and legends Clyde Drexler, Dikembe Mutombo, Dominique Wilkins and James Worthy as well as NBA Jam in-game announcer Tim Kitzrow to remind us of the joy the game brings.

“There is something special about ‘NBA JAM’ and the power it had to bring real joy to so many people over the years,” said three-time NBA champion and seven-time All-Star James Worthy. “I’m excited that Michelob Ultra is giving me the opportunity to take a trip down memory lane with fellow legendary players and fans.”

If you’re in Cleveland this weekend, you can experience the 90s IRL via Boom Shaka Lakas. The experience will include performances by Fat Joe and DJ Jazzy Jeff as well as meet & greets with the NBA legends mentioned above.

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Alcohol Beer Drinks Sports

Rams Championship Edition Bud Light Bottles Have Been Revealed

Last night, the Los Angeles Rams showed the Cincinnati Bengals exactly whose house it was with a thrilling Super Bowl victory. For many folks who had the Rams pegged to win it all, I’m sure some celebratory beers were had in honor of the occasion.

Now, with the Super Bowl championship unlocked for the Rams, Bud Light has revealed new bottles showcasing the team as the official Super Bowl LVI champion.

The limited-edition Rams Bud Light Championship Bottles will be available at participating locations along the team’s Super Bowl Parade route and also at participating retailers in Los Angeles on April 4.

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News Restaurants Sports

Panera Is Giving Diamond Rings to the ‘Ring-less’ After Super Bowl & Valentine’s Day

This year the Super Bowl and Valentine’s Day run consecutively, and for a forlorn few, they could wind up ring-less after both. Panera is out here looking to perk up the sad bunch by giving them the chance to win unlimited coffee for a year AND a diamond ring.

It’s not your typical giveaway for sure, but they always did say rings make a winner. Said winners will get free unlimited coffee at Panera for a year as well as a lab grown baguette diamond ring.

Starting on February 14, all the ringless hopefuls have the chance to score an icy diamond ring alongside a one year subscription to Panera’s Unlimited Sip Club. Simply head to http://panerabaguettering.com to learn more.

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Deals Restaurants Sports

Buffalo Wild Wings Offering Free Wings if the Super Bowl Goes Into Overtime

This NFL season has had 22 overtime games, making it one of the most memorable and exciting in recent memory. In fact, five of the last seven seasons have had at least one playoff matchup that went to OT – including Super Bowl 51 in 2017. And for the fourth year in a row, Buffalo Wild Wings is once again pledging free chicken wings if the upcoming Super Bowl 56 in Los Angeles heads into overtime.

If this year’s Big Game does go into OT, everyone in the U.S. and Canada can redeem six free boneless or traditional wings at Buffalo Wild Wings on February 28 from 4-7 p.m. local time, with the offer available for dine-in and in-person takeout only. Even better, no purchase is necessary to redeem the free wings.

So even if your favorite team isn’t in it, at least we all win if the Big Game goes into overtime.

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Alcohol Beer Sports

Here Is a Chance To Experience a Custom Ice Fishing Shanty From Busch Light

The great poet Andre Benjamin once said, “What’s colder than being cold? Ice cold!” It looks like Busch Light agrees as it is offering its consumers the opportunity to fish on a frozen lake to celebrate the launch of its limited-edition Ice Fishing cans.

Busch Light has dropped the Busch Light Ice Shanty on Minnesota’s Mille Lacs Lake. The brans’s beer-inspired ice shanty will be available to one winner and for rent all season long.

Top-of-the-line and Minnesota-made, the Busch Light Ice Shanty will be equipped with all the luxuries a fisher would want for a long day on the ice: heat, electricity, dual fridge for live bait and plenty of Busch Light, fully stocked kitchen with Midwestern favorites, indoor ice fishing holes, and more.

One winner will get to stay at the Busch Light Ice Shanty from February 5th-11th. To enter, fans must submit a photo of the Busch Light logo on social with the tags @Buschbeer, #BuschIceShanty and #Contest between now and January 28.

The Busch Light Ice Shanty will be fully stocked with complimentary Busch Light and available to rent for the entire season via The Red Door Resort.

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Bibigo News Packaged Food Products Sports

The Lakers and Bibigo Reveal Multi-Year Global Marketing Partnership Deal

Bibigo, which sells Korean-inspired dumplings, sauces, frozen meals and other snacks, just announced its partnership with the illustrious Los Angeles Lakers for a multi-year global marketing partnership deal.

This partnership includes the official jersey patch rights beginning with the 2021-22 season, replacing Wish as the jersey patch sponsor for the last three years.

The deal entails that the Bibigo brand will be prominently displayed on Laker jerseys for the next five years, which is the length of the brand partnership per a Los Angeles Times report

Below is more information about the partnership:

  • Bibigo is the only food brand partner with a jersey patch in the NBA for the 2021-22 season to date.
  • Bibigo is the first Korean company to have a jersey patch with an NBA team.
  • Bibigo will deploy its marketing programs through Lakers’ properties such as in-arena signage, digital content elements on Lakers.com, and the jersey patch designation.
  • Bibigo will collaborate with the team to create and share inspiring content, drive consumer engagement, and offer unique opportunities to introduce fans to the delicious taste and benefits of Korean food.
  • Food is one of the greatest connectors and Bibigo has a wide array of portfolio offerings to create millions of connections globally, including snacks and appetizers and Mandu, the brand’s signature item.