Drinks Products

Starburst Links With C4 For New Energy Drink

The energy drink space is a crowded one, so standing out from the homogenous mass takes a lot. C4 Energy drink knows just how to do just that with its latest partnership with Starburst candy.

This new energy will come in everyone’s favorite Starburst flavors: Strawberry, Cherry, Orange, and Lemon. I won’t be surprised if Strawberry sells out first.

The STARBURST ® candy flavors will be sold in 16 oz cans at, Amazon, and at national retailers like Vitamin Shoppe, Publix, Gold’s Gym, and 24 Hour Fitness. The Cherry and Strawberry flavors will be sold at additional retailers including Quik Trip, Sheetz, and many more.

It’s key to note that the C4® Energy x Starburst beverages, are made with no artificial flavors, colors, or dyes, and contain zero calories, sugar, or carbs.

Bibigo News Packaged Food Products Sports

The Lakers and Bibigo Reveal Multi-Year Global Marketing Partnership Deal

Bibigo, which sells Korean-inspired dumplings, sauces, frozen meals and other snacks, just announced its partnership with the illustrious Los Angeles Lakers for a multi-year global marketing partnership deal.

This partnership includes the official jersey patch rights beginning with the 2021-22 season, replacing Wish as the jersey patch sponsor for the last three years.

The deal entails that the Bibigo brand will be prominently displayed on Laker jerseys for the next five years, which is the length of the brand partnership per a Los Angeles Times report

Below is more information about the partnership:

  • Bibigo is the only food brand partner with a jersey patch in the NBA for the 2021-22 season to date.
  • Bibigo is the first Korean company to have a jersey patch with an NBA team.
  • Bibigo will deploy its marketing programs through Lakers’ properties such as in-arena signage, digital content elements on, and the jersey patch designation.
  • Bibigo will collaborate with the team to create and share inspiring content, drive consumer engagement, and offer unique opportunities to introduce fans to the delicious taste and benefits of Korean food.
  • Food is one of the greatest connectors and Bibigo has a wide array of portfolio offerings to create millions of connections globally, including snacks and appetizers and Mandu, the brand’s signature item.
Alcohol Products What's New

Hendrick’s Gin and Katz’s Delicatessen Debut Gin-Inspired Pickled Cucumbers

Hendrick's Gin Katz's Deli Pickles

Gin connoisseurs and pickle enthusiasts have plenty reason to rejoice today. That’s because Hendrick’s Gin and the legendary Katz’s Delicatessen of New York City have linked up to unveil a limited-edition Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers.

Hendrick’s Gin and Katz’s Delicatessen Gin-Inspired Pickled Cucumbers will be available at for $14.95 per quart shipping nationwide for a limited time only beginning September 27.

To keep up to date with the launch, fans can head to and sign up for Katz’s newsletter to secure a spot on the email list to be notified as soon as the pickles become available. The pickles will also be a special menu item at Katz’s Deli beginning September 27, while supplies last. 

I can only imagine the sublime feeling of biting into one of these cucumbers while enjoying an iconic sandwich at Katz’s. Sheesh.

Packaged Food Products What's New

Thomas’ Launching New Everything English Muffins

Look, all I’m saying is if bagels can flourish with Everything seasoning, then I don’t see why not the English muffin contingency can’t either? Thomas’ English Muffins are joining the Everything vibe with their new limited edition Everything English Muffins.

So fans of Thomas’ English Muffins can now get the special salty and savory flavors of Everything seasoning all up in their nooks and crannies every morning. Everybody now wins.

You can now cop Thomas’ Everything English Muffins at retailers nationwide for a suggested price of $4.69 per six-count package.

Packaged Food Products

Are Flamin’ Hot Cheetos and Doritos Hot Sauces Coming?

Instagram junk food experts @mnmtwinz, have stumbled upon what appears to be legit product shots of Cheetos Flamin’ Hot Sauce, Doritos Spicy Nacho Hot Sauce, and Doritos Flamin’ Hot Nacho Sauce. At this time, there’s not much details surrounding availability, but it looks like these hot sauces are something that are on the horizon.

We can only hope they release soon, but until then stay tuned once more information becomes available about these hot sauces from Flamin’ Hot Cheetos and Doritos.

Food Waste News Packaged Food Products Sustainability

Introducing the First to Market Climate-Friendly Eggs

Blue Sky Family Farms, is a brand creating humane, ethical eggs, with their latest egg innovation being a line of free-range, pasture-raised eggs sustainably farmed with regenerative practices, that will debut on store shelves nationwide beginning August 10, called Helpful Hens

It’s a big step towards climate-friendly agriculture products, as the brand’s continues their efforts to research and implement regenerative techniques that create a vibrant ecosystem for its hens to flourish.

The Helpful Hens product line will include four styles of eggs – Pasture Raised Organic, Pasture Raised Non-GMO, Free Range Non-GMO, and Free Range Organic – all coming from hens that are raised in complete support of their natural behaviors, all while sustaining efforts to restore the earth to its most organic state.

Regenerative farming is a boost to sustainable efforts in food production, with techniques being implemented Blue Sky Farms showing as the following: 

  • Practices that create a rich environment for plants, pollinators, and hens to thrive, including careful planning of nutrient-rich cover crops and trees to help absorb carbon while purifying the air.
  • Implementing a three-tiered vegetation program in the pasture including grasses, shrubs, and trees, allowing for carbon sequestration to occur at multiple elevations in the pasture.
  • Twenty species of diverse vegetation that will allow healthy interactions between plants and animals, and shade for hens.
  • Frequent testing of soil and bird behavior as a form of measurement to determine benchmarks for its regenerative practices and performance metrics for future farms.
Packaged Food Products

New Maine Lobster Butter Sounds Perfect For Any Meal

Maine Lobster Butter is a first of its kind spread from and Maine Lobster Marketing Collaborative and honestly, besides being blown away from the jump at how brilliant this mash up is, my first thought was bringing a tub of it to Red Lobster and slathering it on the glorious manna that is their Cheddar Bay biscuits.

But back to the lecture at hand, Maine Lobster Butter blends the sweet succulence of wild caught Maine lobster and premium butter, cheered on by hints of lemon, garlic and sherry. This next level butter, folks. Upper echelon spread ahead, act accordingly. And that absolutely would be to buy a lot of it here.

Drinks Products

Miller Lite Announces The Shoezie, A Beer Cozy Made From New Balance Shoes

Photo courtesy of Miller Lite

Father’s Day is quickly approaching now that we’re in June, and for those stressing over what to get Dad for that special day — why not a beer cozy? 

Miller Lite announced that they’re releasing a limited edition “Shoezie” for Father’s Day. 

Made with a rubber sole, breathable leather, the cozy features the same materials used in New Balance shoes. Miller Lite’s Shoezie is said to be identical to the 624 Trainer — just designed for a beer. 

For those looking to get their hands on one, they can visit on Father’s Day, June 20 at 9am CST to enter for a chance to win a Shoezie. Rules can be found here