Impossible Foods has joined yet another fast-food chain by beefing up (apologies for the pun) Starbucks’ breakfast lineup with a new meatless sandwich. The new sandwich features one of Impossible’s newest proteins: the vegan sausage patty.
The new breakfast option features an Impossible Sausage patty, a fried egg, and aged cheddar cheese sandwiched between Ciabatta bread.
It should be noted though, that while the patty is entirely plant-based the sandwich itself is far from it with the egg and cheese rounding it out.
Still, if you’re trying to go for something meatless in your morning commute, this a pretty solid option especially if you’re looking for something more on the savory side of breakfast.
Every day, more and more vegan options of traditional dishes pop up in our favorite restaurants and local grocery stores. For those who live on a plant-based diet, we’re living in a renaissance of vegan options to choose from.
Vegan brand Sweet Earth Enlightened Foods has now added a few new ready-to-heat bowls that you can find the in frozen food section of your local Target stores.
Two new options include a Bulgogi Bowl and a Butter Chik’N Bowl.
The Bulgogi Bowl is made with Korean inspired plant-based Awesome Grounds and served with purple cabbage, carrots, bok choy and a sesame garlic siracha sauce on a bed of rice.
Fans of Butter Chick’n will find the bowl boasts plant-based Mindful Chik’n with a vegan buttery tomato sauce, chickpeas, carrots and green peas on a bed of rice.
While Sweet Earth offers products in many grocery stores, you can only find these bowls at Target retailers nationwide.
In celebration of National Burger Day, Off the Menu, the LA-based food discovery app, teamed up with Uber Eats to host The Burger Showdown. The challenge paired more than 60 celebrities including Matthew McConaughey, Paris Hilton, and Dwyane Wade with restaurants in 10 cities to create their ultimate burger, available exclusively on Uber Eats. Even better, the Showdown supported Frontline Foods, a grassroots organization that supports local restaurants while feeding frontline workers and impacted communities..
Each pairing created a video sharing their burger inspiration and recipe, which lived on theburgershowdown.com for fans and burger lovers to watch and vote on their favorite before ordering on Uber Eats from May 28-31.
And, the winners are in:
Best Burger (US):
The Best Burger in the US was awarded to The Jacobite, made by Scottish actor Sam Heughan and Boston’s The Haven. It’s made with a chuck beef patty smothered in bacon-infused marmalade, pickle sauce, arugula, tomatoes, Huntsman cheese, deep fried onions, and a hand-cut french fry wedge served on a milk bun to create a deviously rich burger.
Best Burger (Canada):
The Best Canadian Burger was won by the Toronto Maple Leafs’ Mitch Marner and The Burger’s Priest. The Mitch One-Six Burger kept it simple, with a smashed patty, cheddar cheese, thick cuts of bacon, lettuce, tomato, ketchup, the famed High Priest Sauce, and a classic, soft house bun. Simple, to the point, and dependable.
Most Creative Collaboration:
The winners of the Most Creative Collaboration, Shay Mitchell and NYC’s Flip Sigi, created the Filipino-inspired Shay Sigi Burger, which featured a three-meat burger that bonded longanisa, ground beef, and bacon. Seared on a hot pan, the amalgamation of a patty was topped with pickled onions, tomato, lettuce, a homemade banana ketchup, and a pan de sal bun.
Best Plant-Based Burger:
Max Greenfield and Chicago’s Busy Burger’s collab, the Busy Max Veggie Delight, won the Best Plant-Based Burger presented by Lightlife. Here’s the juicy deets: Two Lightlife Plant-Based Burgers topped with pepper jack cheese and cut with guacamole and sauteed veggies, were topped with butter leaf lettuce, tomato, pickles, and Busy Burger’s signature Busy Sauce.
The Burger Showdown Hall of Fame:
Rounding out the awards by being inducted into The Burger Showdown Hall of Fame is Matthew McConaughey and Aaron Franklin of Austin’s Loro, who created a burger for those who hate when their patty slides out the back (or “slidie-out-backie,” as deemed by Mr. McConaughey) when bitten. Dubbed the “And…” burger, it is made with a brisket and chuck patty and brioche buns, then stacked with double-cut smoked bacon, American cheese, pickled jalapeños, butter leaf lettuce, thin-sliced tomato, mustard, and a jalapeño aioli.
The Burger Showdown was truly something to behold this year. Make sure to peep the builds of all the burgers mentioned, and more here.
Keep an eye on @offthemenu and @ubereats to see what they’re cooking up for their next tasty event, The Wing Showdown.
As meat prices soar, plant-based patty producer Beyond Meat is making an attempt to appeal to the masses.
The company will be releasing its Cookout Classic 10-pack, a value of their well-known plant-based burgers, which will be for sale in most Targets and Walmarts nationwide for $15.99.
“The new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein, making delicious, nutritious and sustainable plant-based meat more accessible to more people,” said the company in a statement via email.
The release comes at a time when meat prices are the highest they’ve been since 1974, which the brand hopes will leave typical meat-eating consumers a bit more open to trying plant-based burgers.
“This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers,” said CEO Ethan Brown.
According to CNN, a secondary, less consumer centric reason is that the company has an excess amount of the patties, which were destined for restaurants pre-COVID, and hopes to get rid of the stock.
This plan is only a part of the company’s ever-expanding reach, as they’ve recently inked a deal with Yum Brand’s (KFC, Pizza Hut, Taco Bell) Chinese storefronts and tested burgers in McDonald’s Canada. A direct-to-consumer website will be released this summer, as well.
Hounded by restaurant shutdowns or not, Beyond Meat appears to be chugging along and trying to turn a negative situation into an opportunity for expansion.
Whatever the reason the Cookout Classic pack exists, for consumers or for the brand, it does. And, it’ll soon be available at a store near most people. For fans of the product, any sign of the company’s (understandably) premium-priced burgers getting a price slash is a good signal of things to come .
Burger King just launched a new breakfast item that’s expanding their meatless menu options to a more sustainable alternative. This comes in the form of the Impossible Croissan’wich.
This new Croissan’wich sandwich features a vegan patty made from Impossible Foods’ sausage.
Burger King’s new item boasts eggs, melted American cheese, and a seasoned sausage that’s composed of plant-based Impossible Foods squared away within a flaky croissant vessel.
It should be noted, however, that the sandwich itself is far from vegan. Neither the eggs, nor cheese are plant-based. We’re also pretty sure there’s butter in the croissant as well. Fans have already taken to the chain’s social accounts suggesting an all-vegan version would sell much more.
However, this could be a step towards sustainability within fast food especially when it comes to the scarcity of meat these days.
The Impossible Croissan’wich is available nationwide now at participating Burger King locations. BK is also giving away up to 100,000 free Impossible Croissan’wich sandwiches to any late-night diners through their app to with the minimum of $1 purchase.
On Monday, KFC announced that it will be selling vegan chicken nuggets in China from April 28 to April 30, as it continues its expansion into the plant-based market.
The fast food giant said that the nuggets will be sold in Shanghai, Shenzhen, and Guangzhou, and will be manufactured by Cargill Ltd.
This comes after extremely successful plant-based product testing in multiple countries, which showed enough consumer demand to expand the dishes into more locations in the US. Notably, the company is using a different manufacturer for the Chinese launch, as they tapped Beyond Meat in the US and Lightlife in Canada, respectively.
This isn’t the only way in which the brand’s Chinese release differs. Customers will have to purchase a pre-sale voucher for 1.99 yuan that entitles them to five chicken pieces, according to the company’s official Weibo account.
This is an interesting path to take, as KFC surely looks to avoid the expansive line that occurred during the high profile Atlanta launch of the company’s plant-based fried chicken. It’s reminiscent of the pre-sale lotteries and raffles that many sneaker companies have done to avoid real-life lines and online crashes during hyped shoe releases.
We’ll surely be keeping our eyes peeled for any visuals of the new nuggets, as well as any potential plant-based nugget voucher resale market, so check back soon.
Disneyland Resorts and Parks, as well as Florida-based big brother The Walt Disney World Resort, are known to offer an experience that keeps your inner child alive and kicking. Everything from immersive theme rides to life-sized Disney characters spread over 30,000 acres, it’s hard not to enjoy, if not a tad overly stimulating. Ever-watchful of ways to expand upon the entertainment incentive, Disney has now joined the Impossible Foods movement in a newly inked partnership.
Impossible Foods is now the official plant-based “burger vendor” for both Disney resorts including Disney Cruise Line ships. The partnership comes following their September 2019 announcement to introduce meatless items to all Disney resorts.
To sweeten the deal even further, we’re also rewarded with three new menu items: the Impossible Cheeseburger macaroni and cheese, Petite Impossible Burger with guacamole and cheddar jack cheese, and an Impossible Meatball sub sandwich.
With the demand for meat alternatives growing globally each year, this is a natural move for the Happiest Place on Earth. The new Impossible menu items are now available at all Disney resorts.
Plant-based proteins are finally making it onto fast food breakfast menus and as a breakfast lover who’s unable to eat meat for the next few months, I couldn’t be happier to have another morning option that isn’t fruit or oatmeal.
After flocks of customer requests to add more diverse protein options to the menu, Starbucks locations throughout Canada will be releasing a Beyond Meat Breakfast Sandwich early next week. Next week, Beyond Meat fans up north will be able to sink their teeth into these meatless breakfast sandwiches.
The Beyond Meat, Cheddar, and Egg Sandwich is made with a 100% plant-based Beyond Breakfast Sausage comprised of ingredients such as soy, peas, brown rice, and gluten. Paired with a fried egg, and a slice of cheddar cheese, the sandwich is loaded between two slices of English Muffin.
While meatless, the new breakfast sandwich isn’t truly vegan — as it still contains egg and cheese. The chain, however, says all you have to do is take the egg and cheese off upon ordering to get that full vegan effect.
Look for this new sandwich at all Starbucks locations across Canada beginning March 3.