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Breyers Goes After Halo Top With Nearly Identical High-Protein, Low-Calorie Pints

Photo courtesy of Breyers.

Breyers just copied Halo Top’s entire playbook to develop a new set of frozen ice creams.

Their new “Breyers delights” are low-calorie, high-protein ice creams where the calories per pint are displayed more prominently than the logo in a design nearly identical to Halo Top’s. Breyers is starting out with four flavors: Mint Chip, Vanilla Bean, Cookies & Cream, and Creamy Chocolate, all of which have begun to make their way into select retailers already. The company told Foodbeast that a nationwide launch of their new ice cream is scheduled for August.

Halo Top has been having some major success with their business model and marketing, something that was discussed in last week’s Foodbeast’s podcast, The Katchup.

People have been loving that they can know the calories they’ll be consuming straight away and feel less guilty about crushing an entire pint of Halo Top than they would if it was normal ice cream. According to Ad Age, that’s translated to a 2500% bump in sales from 2015-2016, with over 13.5 million pints sold for a total of $66.1 million. While that pales in comparison to Breyers’ $500 million in U.S. ice cream sales for 2016, any company would be amazed by that insane level of growth.

Akin to the Instagram vs. Snapchat tech beef, Breyers is unabashedly making their product similar to the Halo Top ice cream. Most explicit is the front-and-center caloric branding on the front of the pint.

It’s pretty clear that Breyers has caught onto what Halo Top has originated, and they want to get in on the now trendy low-cal protein ice cream action. What’s interesting here is the timing of the release of the Breyers Delights. Breyers has the ability to mimic Halo Top at any time, so why now? A strong reason could be that Halo Top is finally beginning to make its way into major retailers like Walmart and getting bought up faster than Amazon shares.

With that level of success, Breyers is hoping to capitalize on the new low-cal, high-protein ice cream trend and flex their muscle in this new category. As a major ice cream brand, they have the distribution capability to potentially challenge Halo Top for the top spot in the protein ice cream section, giving Halo Top some serious competition they haven’t had to worry about before.

Breyers jumping on the Halo Top bandwagon may mean the high-protein ice cream aisle is about to get a little more crowded, however. But hey, if it’s as delicious as Halo Top, we’re all for it.

UPDATE: We tried it, it’s pretty solid. Learn more about how we felt about it by listening to the last few minutes of The Katchup podcast above.

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Grocery News Packaged Food Products Sweets What's New

Dunkin’ Donuts Mocha OREOs Just Launched In Stores Nationwide

Photo courtesy of OREO.

After getting turned into jelly donuts recently, OREO decided to jump into the other side of the donut-coffee pairing with this sweet new collab flavor.

Popular breakfast chain Dunkin’ Donuts has teamed up with the popular cookie brand to make a brand new Dunkin’ Donuts Mocha Oreo, which consists of a Mocha Creme sandwiched between two of OREO’s OG chocolate cookies.

It’s not a new relationship for the two businesses, since Dunkin’ Donuts is known for putting OREOs on some donuts and at least one drink. But it’s the first time that a coffee flavor from Dunkin’ has gone into an OREO, turning the treat into a java-flavored bite to excite you in more ways than one.

These OREOs may be gone before you know it, though, so make sure to head into stores TODAY to pick up a pack or four. Each pack costs $4.49 and will only be available while supplies last, so stock up early.

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#foodbeast Alcohol Beer FOODBEAST Grocery Hit-Or-Miss Humor

Here’s What A Lot Of Americans Ordered During Last Year’s 4th Of July Weekend

Whether you’re celebrating this 4th of July weekend indoors or raging with a hundred of your closest homies, you know the party’s over if you run out of booze.

If you’re ill prepared or already too wasted to make a trip to the store, we’re quite lucky to live in a world where delivery service apps can be the real MVPs in our time of need.

Online convenience store/delivery app, GoPuff, a service that promises delivery within 30 minutes, shares some data on what people ordered over their app during Independence Day celebrations. While the data is a small sample size, their service is in many major cities across America, including New York, D.C., Seattle, Phoenix, Philadelphia, Boston, and Chicago.

In all honesty, the following data is a tad bit surprising. Well, maybe disappointing might be a word more suitable.

According to the metrics given to us by GoPuff, the most ordered drink by users of their app on July 4th 2016 was Natural Light. Probably better known as “Natty Light” or “Holy shit this beer is disgusting!” Really though? Natty Light is like the “I remember my first beer” of beers.

Well… okay America. Either ya’ll are celebrating your patriotism by purchasing the most American brands of beer (Bud Light came in 2nd), or you’re just going out of your way to look for a hangover the next day. Who knows, maybe they were looking for the most inexpensive way to have the most rounds of beer pong. I’m not trying to judge.

Most ordered drinks on 4th of July 2016:
1. Natural Light
2. Bud Light
3. Chandon Brut Classic
4. Rolling Rock
5. Absolut Vodka

GoPuff also hit us with the top hangover foods ordered by their users the following day. And judging by what drinks were most ordered, I’m thinking the food orders was kept on the simple side.

The top spot goes to Easy Mac probably because it takes the least effort to cook. With a massive headache, dizziness, and nausea keeping you demoralized, microwaveable mac n cheese might have been the right choice.

Most ordered hangover foods on July 5th:
1. Easy Mac
2. Bagel Bites
3. Ice Cream
4. Ramen Noodles
5. Eggs

The Fourth of July is one of the busiest drinking days of the year in America, but let’s not let the celebration of our country’s independence be a reason for tomfoolery. Always remember to be safe this holiday weekend, don’t drink and drive, and live to see the next holiday.

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Grocery Hit-Or-Miss News

Whole Foods Warehouse Jobs Could Be First To Go After Amazon’s Acquisition

In an almost iRobot global takeover scenario, Bloomberg News is predicting that Amazon will change the distribution side of Whole Foods with new technology, meaning potential job cuts at the warehouse level.

Reports say that in looking for ways to reduce cost, Amazon took a good hard look at the Whole Foods’ distribution centers, and technology. While machines could soon take over the warehouses, it’s not exactly the same as Amazon’s mostly-machine-run distribution centers, as they’d have to make sure delicate food such as fruits and seafood are not adversely affected.

As far as hints that have been publicly dropped, Whole Foods CEO John Mackey said about Amazon’s reputable technology, that he felt they would get “A lot of those innovations in our stores.”

While Amazon’s 2016 introduction of a cashier-less grocery store would make you believe that cashiers would be the first to go after the Whole Foods acquisition, it might very well be the employees that customers rarely see who are affected.

It’s also good to note that Bloomberg’s inside source asked to be unnamed, and both Amazon and Whole Foods declined to comment on the matter, so all of this is purely speculation at the moment.

Featured photo by Tech Insider YouTube

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Grocery Health News Packaged Food Products

Target And Walmart Are Getting Some Hummus Recalled, Check Your Fridges

If you’ve bought certain hummus products from Walmart or Target recently, check your fridges. The container in your fridge may be getting recalled for potentially containing Listeria.

House of Thaller, a company that distributes various brands of hummus to Walmart, Target, HEB, and other grocery stores, recently issued a recall for three products that contained pine nuts contaminated with Listeria monocytogenes. The three products are Fresh Foods Market “Artisan Hummus With Pine Nuts,” Lantana “White Bean Hummus With Pine Nut Topping,” and Marketside “Classic Hummus With Pine Nuts.” Marketside, coincidentally, is a signature brand for Walmart products. No other products from those brands are being affected by the recall.

Listeria monocytogenes, which has shown up in hummus products before, can cause food-borne poisoning symptoms ranging from diarrhea to meningitis and is the third-deadliest food pathogen in the country. It affects elderly, infant, and sicker populations more readily, and is known to cause miscarriages and stillbirths in pregnant women. Fortunately, no illnesses have yet to be reported from this particular hummus recall.

To be safe, however, if you do have one of the three aforementioned hummus products, check this FDA list of product codes and expiration dates and see if the label matches up to the hummus you’ve got in your fridge. If it does, you should refrain from eating it and call the House of Thaller Customer Service Center, Monday thru Friday, 8 a.m. to 8 p.m. CST at 855-215-5142, as soon as you possibly can.

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Grocery Now Trending Products

This IKEA Bowl Can Apparently Set Your Food On Fire

If you’ve got a BLANDA BLANK serving bowl from IKEA at home, be careful as it could accidentally set its own contents on fire.

Facebook user Richard Walter posted this viral video showing the bowl causing a piece of paper to go up in smoke after he accidentally discovered that when he put some grapes in the bowl, the twigs began to catch fire.

While it may seem like this bowl just has the ability to spontaneously combust what’s inside, it actually takes an odd sequence of events to cause this to happen. The bowl’s shiny stainless steel has to reflect the sunlight directly into the center to generate enough heat to ignite whatever’s in the center of the bowl. If that does happen, though, watch out.

IKEA has been notified of this potential fire hazard, according to The Local. They’ll be conducting additional safety tests on the product, but in the meantime, be careful with those bowls, y’all.

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Grocery Packaged Food Products Sweets

Key Lime Pie Oreos Found In U.S. Stores, May Be Returning

It appears that Nabisco has re-released a limited-edition batch of Key Lime Pie Oreos across the United States without telling anyone. Over the past couple of weeks, a few pictures of the products back in stores have popped up on Instagram, and both ImpulsiveBuy and JunkBanter are reporting that the Oreos are back on shelves for the summer.

For those of you that missed out on them during their initial 2015 release, the Oreos feature a graham cracker cookie encasing a neon-green creme that’s got a pretty strong lime flavor, making the whole Oreo taste reminiscent of the iconic dessert.

Found them!!!!! Ohhhhh Oreooooo 😍#Oreo #keylimepieoreos #godblessamerica

A post shared by David Feeney (@boltondave1) on

So far, we’ve seen reports of the Key Lime Pie Oreos popping up at Winn-Dixie, Walmart, Stop n Shop, and a few local grocery stores across the country, so be sure to check and see if you find them at your stores.

In the meantime, we have reached out to Nabisco and Oreo to see if we can confirm details on exactly where and for how long the cookies are gonna be available, so stay tuned here for updates. Feel free to let us know if you spot the Key Lime Pie Oreos on shelves as well!

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Grocery News Packaged Food Products

Your Can Of ‘San Marzano Tomatoes’ Is Probably Fake

Photo: Amazon

If you’ve bought a can of San Marzano tomatoes recently from a grocery store, there’s a good chance that the tomatoes you bought aren’t the real deal.

San Marzanos are basically the only recognized name in canned tomato products, and are highly valued for their quality and flavor. In fact, Taste reports that authentic Napoletana pizza must use San Marzanos to be considered legit, and that the cans even require a special “DOP” label to be sold as San Marzano tomatoes in Italy. That label means that the tomatoes have met all of the growing and processing criteria necessary to be called a San Marzano (which includes being grown in the volcanic soils of Mt. Vesuvius, for example).

Unfortunately, those same labeling regulations do not apply in the United States. Anybody can slap a DOP label onto a can of tomatoes to make it look like they’re San Marzano, and many companies do that to throw customers off and deceitfully elevate their selling prices. One importing company has been told by the president of the San Marzano labeling consortium in Italy that about 95% of the products called “San Marzano” tomatoes in the United States are actually knock-offs. That percentage is a low-ball estimate, as well, meaning an even higher percentage of San Marzano tomato products on U.S. shelves could be fakes.

Fortunately, there are ways to spot a fake San Marzano can out there. San Marzanos can only be sold as whole or filleted, peeled, and canned to be certified. Crushed or diced tomatoes are not legitimate certified products. You should also be on the lookout for a DOP seal and a seal from the labeling consortium, along with a certification number. Finally, true San Marzano tomatoes don’t even have the name “San” on the label, and are instead labeled as “Pomodoro S. Marzano dell’Agro Sarnese-Nocerino.” Sounds like a mouthful, but it’s a great way to differentiate from the industrial giants that use the name to throw consumers off.

If you really want to use the high-quality San Marzano tomatoes when cooking, follow those guidelines, and you should be good to go.