Heena Patel is mad.
As the owner of Besharam, an acclaimed San Francisco restaurant that serves cuisine from Chef Heena’s home state in India, Gujarat, she’s tired of the expectations for Indian restaurants. Buffets, chicken tikka masala, curry — this isn’t what Indian food means to her, so none of it is on the menu.
“Why call it curry, if it doesn’t even mean anything?” she says, referring to the fact that “curry,” as most people know it in America, is a catch-all term used for a number of dishes that span the entire Indian subcontinent. Curry isn’t a dish, it’s a spice blend, and Heena wants her menu to reflect that.
She refuses to use the umbrella term (or any others, like naan) on her menu for ignorance’s sake. And, when oft-seen Indian dishes do appear on her menu, she uses their traditional name. So, no, she doesn’t serve butter chicken. She serves murgh makhani.
Indeed, she’s fiercely insistent on not indulging uncompromising customers. But, she has no problem educating them, and she’ll do so excitedly.
For serving such spicy food, Heena is remarkably sweet. She says your name constantly throughout conversation as if you’re lifelong friends, she sighs softly before talking about something that excites her, and she’ll tell you to give her a call if you’re ever in the area a mere 30 minutes after meeting her over the phone. She’s a mainstay at the restaurant, along with her husband, Paresh, who runs the front of house operations.
“I’m here everyday, to tell my food that I put on my menu… We are ready to say the stories. We are not just putting [food] in front of them!” she emphasizes before giving the background behind her shrikhand cheesecake, which is a hybrid of two childhood treats: shrikhand, a popular Indian yogurt dessert, and Parle-G, a crunchy biscuit sold in most Indian stores.
When Besharam originally opened in May 2018, this sense of homeliness wasn’t exactly the case.
Initially opened in partnership with esteemed chef Daniel Patterson’s restaurant investment group, Alta Restaurant Group, Besharam was described as “Californian Gujarati cuisine.” The menu aimed Gujarati cuisine palatable towards those who would otherwise be thrown off by its distinctions, like its lack of meat options. While the restaurant received encouraging reviews, and business was good, conflict was brewing behind the scenes.
For Heena, staying true to herself is of the utmost importance. Sometimes, that means going against the grain. Born and raised in Mumbai, the second largest city in India, Heena had a traditional upbringing.
“In my household… if you stay home, if you manage your house, if you feed your in-laws, your children, then you’re the best daughter-in-law in the world… If you decide to go out of that box, you are not. You are besharam, you are shameless,” she says, shining light on the name of her restaurant. “I always wanted to have a different life than my grandmother and my mom. It’s sad to say.”
Despite this, she followed in their footsteps. She moved to London at 21, where an arranged marriage was waiting, and, after spending five years helping her mother-in-law around the house, moved to Vallejo, CA five years later. There, the Patel’s opened a flower shop and liquor store. While their businesses provided enough for a comfortable life, Heena still felt unfulfilled.
“I wanted to have my own path. I won’t wait for someone else to give me my happiness, I realized I had to go for it.” she said.
During those 20 years, Heena delved into her culture’s cuisine, and learned how to make the childhood dishes she often craved. She began introducing it to her friends, who suggested she open a restaurant.
Heena initially wanted to open a food truck. This meant joining La Cocina, an incubation group that assists underrepresented populations in the restaurant community in organizing a plan to achieve their restaurant aspirations. After a couple years of running successful pop-ups and catering events, the food truck idea became a restaurant idea that soon became reality.
In early 2018, Alta approached her. At the time the group was looking to support underrepresented chefs, most of whom it has since split with in highly publicized feuds, and offered her a space. Besharam opened later that year, in May, in the Dogpatch San Francisco neighborhood in which it still resides, as a partnership between Heena and the restaurant group.
Often restricted by this agreement during the initial run, Heena found her restaurant, and herself by extension, pandering to those who only want to eat what they know. After not even a year, Heena and Alta split in April 2019. Backed by investors, she took full control of the restaurant space, and introduced a revitalized menu.
Since then, Besharam has excelled. In 2019, it was named Eater SF’s Restaurant of the Year and was featured in Thrillist’s roundup of the best places to eat in San Francisco, among other praisings.
“Not to show off, but it boosts my confidence… I wanted everyone to recognize me as a chef,” she says of the recent hype. “Because I don’t have any process, I don’t have any template to follow. I don’t have any… say, my mom or grandparents are in the hospitality business. I’m doing it because I know. All I have is me and my confidence.” she professed.
At the end of the day, that’s all any of us have: ourselves and our confidence in who we are and what we do. And Heena Patel, the chef unabashedly bucking her family’s traditional desires to fulfill her own, and carving a space for an Indian restaurant that scoffs at relying on popular Indian dishes, is living proof of what can be done with that.