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Design Drinks Packaged Food

MTN Dew Dropping Limited Batches Of Soda-Infused Hot Sauce

Photo courtesy of MTN Dew

MTN Dew has teamed up with NBA star Joel Embiid in a hype-worthy yet eccentric collab evocative of 2020: they’re making a hot sauce.

MTN Dew linked with Houston hot sauce shop iBurn to create their spicy concoction. And for those wondering, it does actually contain the soda, giving a citrusy balance to the punch the sauce is sure to pack.

Fans had a chance to vote on the flavor (as well as the spice level) earlier in the year, and habanero narrowly beat out Fatalii chilies in that selection process.

Actual habaneros can dial in about 100,000 to 350,000 Scoville Heat Units (SHU), which is the scientific measure of how spicy a chili is. For context, jalapenos are a fraction of that heat, dialing in at around 8,000 SHU max.

Photo courtesy of MTN Dew

MTN Dew hasn’t revealed what the Scoville rating on their hot sauce is, but one could guess that the sweetness of the soda would tame things a bit. Still, it’s definitely not going to be mild.

Chili-heads and MTN Dew fans alike looking to score this hot sauce should pay attention to the brand’s Twitter account. They’ll release details on how to score the bottles there.

Only 500 were made, so this is an extremely limited batch that will likely be coveted way more than it is tasted.

Categories
Drinks

Cinnamon Toast Crunch Milk Arrives Nationwide January 2021

Photo courtesy of Nestlé

Probably the best part of any breakfast cereal experience is the second act where you gulp down the cereal-flavored milk that’s been brewing for the entire meal. 

Bottling the magic of the breakfast table, Nestle Sensations is launching Cinnamon Toast Crunch Cinnamilk to be sold at grocery retailers. 

The milk blends cinnamon sugar with hints of toasted cereal to capture the notes that can only be found after a hearty bowl of Cinnamon Toast Crunch. 

Joining the Cinnamon Toast Crunch milk will be Nesquik Dark Chocolate Whole Milk and Protein Power Strawberry Milk

You can find the new CTC-flavored milk in grocery stores, convenience stores, and mass retailers nationwide this January. Imagine adding this to Cinnamon Toast Crunch cereal. The resulting milk would be next-level.

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Alcohol Drinks Grocery What's New

AriZona Hard Seltzer Is Officially Launching In 2021

Photo courtesy of Heineken

You don’t have to mix your own spiked AriZonas anymore, as the gas station staple is jumping into the hard seltzer game.

AriZona has teamed up with Heineken to create their new Sunrise brand of boozy seltzers by using Hornell Brewing Company, an affiliated entity, to make this partnership happen.

Each can of the hard seltzer is made with “a splash of real fruit,” but it’s unclear if that means flavors, fruit juice or fruit puree. Heineken’s press release does go after “clear mango” type seltzers, though, suggesting that there will be a juice or puree inside.

AriZona also does make flavors like Mucho Mango using fruit purees and juices, suggesting that those could be the “splash of fruit” the press release talks about.

Mucho Mango will be one of the flavors of the Sunrise Hard Seltzer, as will Cherry Punch, Lemon, and Grapefruit. All of the flavors contain 100 calories and have 2-4 grams of carbohydrates per can. The ABV of each can is 4.6%, making it slightly less boozy than a can of White Claw.

All four flavors will be available nationwide starting in the first quarter of 2021. Folks will be able to buy individual cans, with 12-pack variety sets also available.

Whether these seltzers will be 99 cents, as the usual cans are, remains to be seen.

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Drinks

PBR Is Making Seltzers Infused With THC Instead Of Alcohol

Photo courtesy of Pabst Labs

Pabst Blue Ribbon has announced a new venture with the creation of its Pabst Labs cannabis company. With it comes a brand new cannabis-infused beverage to kick off the brand. 

Pabst Labs is launching a Cannabis-Infused Non-Alcoholic Selzer with a bit of lemon. 

While cannabis-infused drinks have become popular over the years, Pabst joining the fold marks a potential turning point in major growth for THC-infused beverages in the years to come.

The seltzer will be available in 12oz cans that feature 5mg of THC. While the lemon flavor will be the only flavor available at the time of launch, Pabst says other flavors are already in development. 

A test launch of the cans will soon hit select California dispensaries. The beverage can also be purchased directly to Californian residents through Shop.PabstLabs.com.

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#foodbeast Alcohol Drinks FOODBEAST Recipes SPONSORED

Celebrate Dia De Los Muertos With Tequila Sunrise Slushies

Alcoholic seltzers have resolutely established themselves as the predominant drink of this summer. If you’re going to have to sit around the house, it may as well be with a drink that’s easy to sip, light, and refreshing.

Less known, however, is that, while delicious on their own, their fruity flavors and light fizz make the seltzers quite the cocktail mixer. And, in the summer of at-home seltzer drinking, a vacation-worthy cocktail is always needed.

In honor of this, we teamed up with Bud Light Seltzer to create a couple of recipes that’ll send you to the beach on the very first sip. 

This drink takes inspiration from the ever-popular Tequila Sunrise, as well as the upcoming Dia De Los Muertos. 

By turning a tequila sunrise into a slushie and adding some bubbly seltzer, this cocktail will liven up any weekend (or hey, maybe weekday!) spent at home. 

The full recipe for the slush is below, and if you’re in California, make sure to take a look at iHeartRadio and Bud Light’s sweepstakes, as it could land you a $500 gift card to a local Hispanic grocery store. Click here to enter.

This recipe collab is featured at participating hispanic grocers.

Mango Tequila Sunrise Slush

Yields: 2

INGREDIENTS:

  • 1 cup orange juice
  • 1 can Bud Light Seltzer Mango
  • 1 1/2 – 2 cups ice
  • 2 oz tequila
  • 2 tablespoon grenadine syrup
  • Mini sugar skull candy and orange slices for garnish

METHOD: 

  1. Freeze the orange juice in an ice tray a couple hours beforehand. 
  2. Add the “orange cubes” into a blender along with the ice, tequila, and seltzer. 
  3. Blend!
  4. Add the grandine to the bottom of a glass, then pour in the slushie directly on top.
  5. Garnish with orange peel. 

And that, my friends, is really about it. These things are dangerously easy, taking no more than a couple minutes to whip up. 

And I say that to say this: that twelve pack of seltzers isn’t going to last long.

Created in partnership with Bud Light.

Categories
Drinks Science What's New

Pepsico’s Newest Beverage Is Supposed To Help You Sleep Better

Photo courtesy of Driftwell. Background by Sander Dewerte // Unsplash

When you think Pepsico, the first thing that comes to mind is likely caffeinated soda beverages that help spike your energy. While those would tend to keep you up at night, their newest drink is all about helping folks sleep better.

Called Driftwell, this brand of canned “enhanced water” contains aromas and compounds that can help us chill out, relax, and get to sleep after a stressful day.

In terms of aroma, Driftwell’s first flavor uses blackberry and lavender, a soothing fragrance commonly used for relaxation.

The beverage itself is fortified with 10% of our daily needs of magnesium. It’s not just to get us the essential mineral: a 2018 study found that increasing dietary magnesium intake in the long term can help women sleep better. However, it was unable to establish a causation for this, and it couldn’t say the same thing for men.

Driftwell also contains 200 mg of theanine, which is found in green tea and other foods. Theanine has been found in research to increase levels of “feel-good” neurotransmitters like serotonin and dopamine in the brain.

Since the drink itself contains a variety of compounds that help relax us, it’s natural that it should also provide some aid in sleeping. While we haven’t seen data yet that proves the functional beverage itself does the same, it definitely has the science to back it up.

10-packs of Driftwell will be available starting in December 2020 at stores nationwide. Each pack will cost $17.99.

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#foodbeast Alcohol Drinks FOODBEAST Hit-Or-Miss Recipes SPONSORED

Hard Seltzer’s The Trick To A Perfect Floating Margarita

The birth of the margarita is much disputed. There are various origin stories, stretching from the 1930’s to the 1960’s, but lost among these wildly specific theories is the fact that the margarita may simply be a variation of a Prohibition-era drink, The Daisy.

The two drinks are remarkably similar– the only difference is that the margarita swaps out The Daisy’s brandy for tequila. In fact “margarita” is the Spanish word for “daisy.” So oddly enough, regardless of the true genesis of the margarita’s journey to stardom, it’s likely that it may have been a result of someone playing with the recipe of an already popular drink.

The lesson here, my friends, is that good things can always be improved upon. Inspired by this ideal, our latest recipe, in collaboration with Bud Light Seltzer, is our own twist on the margarita.

Keeping the essence of fruit in mind, we swapped out the traditional orange-flavored triple sec for a Bud Light Strawberry seltzer. This creates a smoother drinking experience, mellowing out the tequila enough to give consistent, well-rounded sips.

We also threw in some frozen strawberries, which helps the drink blend into a fluid, almost creamy, consistency, while giving things a refreshing edge that compliments the acidity of the lime.

With a rim of chili lime seasoning, and a fresh strawberry to garnish, this drink will certainly make me head to the fridge for a seltzer and some frozen strawberries the next time I get a craving for a margarita.

Check out the full recipe below, and, if you’re in California, make sure to enter iHeartRadio and Budlight Seltzer’s sweepstakes, which could land you a $500 gift card to one of your local Hispanic grocery stores. Click here to enter.

This recipe collab is featured at participating hispanic grocers.

Iceberg Strawberry Margarita

Yields: 2

INGREDIENTS:

  • 1 cup frozen strawberries
  • 1 cup ice
  • 2 oz tequila
  • 2 oz fresh squeezed lime juice
  • 2 tbsp agave
  • 1 can Bud Light Seltzer Strawberry
  • Chili Lime Seasoning for garnish
  • Fresh lime & strawberry for garnish

METHOD:

  1. Prepare 2 glasses with a chili lime rim using lime juice. 
  2. In a blender, combine frozen strawberries, ice, tequila, lime juice and agave and blend until smooth. 
  3. Divide Bud Light Seltzer Strawberry into prepared glasses. Slowly pour blended margarita into the glasses. Garnish with a lime round and strawberry.

Created in partnership with Bud Light.

Categories
Alcohol Drinks Restaurants

Red Lobster x MTN DEW Collab Reveals ‘Dew Garita’

Photo courtesy of Red Lobster

Two iconic brands are coming together in a pretty outlandish way. This week, Red Lobster has announced a partnership with PepsiCo. The first result of that collaboration? A MTN Dew cocktail served at Red Lobster Restaurants. 

Yep, that’s right. 

Called the DEW Garita, the alcoholic beverage is said to pair nicely with the restaurant chain’s iconic Cheddar Bay Biscuits. 

While Red Lobster hasn’t revealed exactly what’s inside the cocktail, deeming it top-secret in a statement, it kind of fits the spirit of MTN Dew itself. You don’t really know what’s in it — and you kind of don’t want to know — but it tastes pretty good nonetheless.

Hopefully, that includes tequila, though. 

Fans of Red Lobster or MTN Dew can find their new collaborative drink in restaurants sometime this fall.