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Alcohol Drinks What's New

Stella Artois Introduces Liberté Non-Alcoholic Beer

Introducing Stella Artois Liberté, a new 0.0% non-alcoholic option designed to give you more. Stella Artois is raising the bar and giving fans a new reason to savor. 

After the year we’ve had, it’s safe to say that people are eager to go back out and grab a beer with their loved ones, those they haven’t seen in over a year, or even the simple opportunity to meet new people — and everyone deserves to raise a toast. Stella Artois Liberté gives everyone the chance to truly savor life to the fullest without sacrifice.

As people start traveling and going out more, Liberté gives you the freedom from missing a beat enabling you to stay in the moment longer and later, the option to say yes to one more round and the confidence to be present. Gone are the days of limiting yourself  — Liberté allows you to quench your thirst while keeping your cool all night and savoring life, together.

“We’re very excited to be able to offer fans our classic Stella Artois lager as a non-alcoholic version of the brew. It’s the perfect addition to round out our Stella portfolio. With this new innovation, we want to provide people the liberty  to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, Vice President of Premium and Super Premium USA at Anheuser-Busch.

Stella Artois Liberté will come in the classic 11.2oz glass bottle and a redesigned blue label, containing a full-flavored premium alcohol-free lager with a well-balanced flavor of malt sweetness, crisp hop bitterness, and clean finish. The new product is being introduced this September and will be pouring into select markets including New York, Washington D.C., Miami, and Philadelphia.

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Alcohol Drinks

New Napa Winery Launches Bubbly Rosé in Penis-Shaped Bottle

Taking the concept of a thirst trap to a whole new level, Just the Tipsy is a brand new winery out of Napa that just launched Bubbly Rosé, a new wine offering that comes in a penis-shaped bottle.

It all started when Just the Tipsy CEO Matthew Shore and a few friends laughed over the sheer amount of penis-themed party supplies involved in their wives bachelorette trips. From there, Shore was struck with the idea to create a phallic bottle of bubbly. He labored for over 18 months, mastering all the nuances of a penis to create the bottle. The jokes really write themselves on this one, friends.

The final result is Just the Tipsy Bubbly Rosé, coming in at 12.5% ABV Rosé of Syrah enhanced with small, crisp bubbles. If you’re really thirsty for Just the Tipsy, you can place an order at www.tipsybrand.com.

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Drinks News Technology

Boba Tea Startup Bobacino Looks To Incorporate Facial Recognition Payment System

Image courtesy of Bobacino and PopID

The global pandemic has forced many businesses and restaurants to switch up their traditional models, with many pivoting to accommodate contactless ordering systems and also less face-to-face contact in service. Bobacino, a boba tea startup that is a standalone, fully integrated system and and dispenser, looks to be a part of that trend by partnering with PopID, a facial recognition payment company.

This partnership looks to allow customers the ability to pay with their face at Bobacino’s automated locations and on mobile devices.

PopID’s advanced facial recognition technology works hand in hand with Bobacino’s low-touch automation, speed and accessibility. Notable benefits of this partnership are:

  • On-site contactless ordering and payment: PopID-compatible Bobacino machines will feature full software and hardware integration, allowing customers to select and utilize PopID’s PopPay solution as a payment method on the same screen they viewed Bobacino’s menu and placed their order. Customers can still pay via traditional credit/debit cards if they do not have a PopID account.
  • App ordering and payment: Bobacino customers will be able to use PopID as a payment method on PopID’s app for placing pre-orders for pickup.
  • Customer confirmation: Customers will also have the option of verifying their identity with PopID to retrieve their order. Through an opt-in only system, the customer’s face will be scanned and authenticated to dispense the drink. No customer data will be saved on Bobacino machines.

The demand for low-touch concepts and similar solutions that align with the fluid restaurant trends caused by the pandemic has led to much interest in Bobacino’s business model.

Just the fact alone that I can get a quick boba fix with the ease of just showing my face is enough to get me excited for this new technological breakthrough.

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Drinks Packaged Food

International Delight And Reese’s Collab On A Peanut Butter Cup Iced Coffee

Forget the other stuff, the best part of waking up will be this new International Delight and Reese’s Iced Coffee. The formula is simple here: peanut butter, chocolate, and coffee. A holy trinity that will make my morning a lot better, to be quite frank.

The ready to drink Reese’s Iced Coffee will be available starting in early October at retailers nationwide and will go for $3.99 for a 64-ounce carton.

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Alcohol Beer Drinks

There’s A New Pretzel Beer Out To Help Ring In Oktoberfest Vibes

Oktoberfest season is right around the corner and I’m ready for the all the pretzels and beer. It seems Snyder’s of Hanover and Captain Lawrence Brewing Company knew exactly how to satisfy those cravings all at once by linking up to bring you the first ever Snyder’s of Hanover pretzel beer – SnyderBier.

SnyderBier is brewed with Snyder’s of Hanover pretzels and will come in two flavors – Pretzel Märzen and Pretzel Frücht.

  • SnyderBier Pretzel Märzen: This Märzen style lager has a classic malty taste and elevated notes of slow-baked Snyder’s of Hanover Mini pretzels.  
  • SnyderBier Pretzel Frücht: Brewed with passion fruit, guava and Snyder’s of Hanover Mini pretzels, the Frücht is a gose style ale that is a sweet and savory mashup.

SnyderBier is available now starting today at SnyderBier.com, with a 16oz, 4-pack of SnyderBier going for $14.99 plus shipping, while supplies last. It’ll also be available at select retail locations nationwide while supplies last.

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Alcohol Drinks Nightlife Restaurants

The New Resorts World Las Vegas Has Hidden Speakeasies and Secret Menus Throughout

Bars and cocktails in Las Vegas are not a game. At newly opened Resorts World Las Vegas, there are a host of creative cocktail lounges, some of them hiding in plain sight. Throughout the resort are speakeasies, secret menus, and unique cocktails only found there.

Gatsby’s Cocktail Lounge, located off of the resort’s casino, has some of the most luxurious cocktails that can be ordered off of a “secret menu.” Just scan the back of the lounge’s matchboxes to access over-the-top delights including the Champagne Bubble Bath (see above) and Sweet Dreams, a take on a Brandy Alexander – filled with cognac, marshmallow vodka and nutmeg sipped through a waffle cone.

At Famous Foods, an Asian hawker-inspired food hall, you might find the entrance to Here Kitty Kitty, hidden behind a secret door within a shop. The “elegantly grunge” speakeasy is tucked away, offering guests a laidback hangout and a crafted mixology program.

Japanese food lovers can head to Fuhu where they can enjoy all of the sake with their Sake Fountain.

Lastly, if you’re looking to take things up a notch, Starlight, the cocktail lounge on the hotel’s 66th floor, offers drinks with sweeping views of the city to help the Sin City vibes sink in.

It all sounds like quite the adventure to explore and imbibe, which always sounds like the proper way to do Vegas.

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Alcohol Beer Drinks Food Fashion Hit-Or-Miss

Pacifico Beer Partners With OBEY Clothing For New Eco-Friendly Merch Line

Pacifico beer just announced a dope new collaboration with streetwear and skate legend, OBEY Clothing, to debut a collection that helps a wonderful cause.

The casually cool line of eco-friendly merchandise has 100% of proceeds supporting the non-profit Surfrider Foundation’s efforts to help protect the world’s ocean, waves and beaches for all.

If you’re a fan of the dope cause and the wavy graphics, you can cop now through November 1 on the Surfrider Foundation’s online shop, this limited-edition line features a sustainable t-shirt, tote bags and art print. 

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Alcohol Animals Celebrity Grub Drinks Food Fashion News

Lobos 1707 Tequila Gives Back To Protect Wolves

In honor of International Wolf Day on (August 13),  Lobos 1707 Tequila & Mezcal recently partnered with both New York’s Wolf Conservation Center in New York and Los Angeles’ Wolf Connection to help raise donations to protection of wolves.

In addition, the LeBron James-backed spirits brand launched its first-ever line of merchandise including t-shirts, sweatshirts, long sleeve shirts and hats designed by Lobos 1707 founder/Chief Creative Officer, Diego Osorio.

Through the partnership with Wolf Conservation Center, Lobos 1707 created a signature package for new members who adopted a wolf as a Steward with a $500 donation on International Wolf Day.  

Named after the Spanish word for “wolves,” Lobos 1707 is dedicated to celebrating the strength of the pack. As part of the brand’s commitment, it is also making donations to wolf sanctuaries in Mexico and the United States. 

Partners include the Wolf Conservation Center, a not-for-profit environmental education organization working to protect and preserve wolves in North America through science-based education, advocacy, and participation in the federal recovery and release programs for two critically endangered wolf species – the Mexican gray wolf and red wolf, and the Wolf Connection, a youth empowerment program and wolfdog rescue center and sanctuary that improves the quality of life of large canines by providing rescue, sanctuary, and behavioral enrichment in order to strengthen the bond and collaboration between humans and animals.