After over 130 years, Aunt Jemima’s brand and logo, based on a racial stereotype, will officially be retired.
Quaker Foods, who owns the brand of syrups and other breakfast products, made the announcement in a press release. In the statement, Quaker Foods North America VP and Chief Marketing Officer Kristin Kroepfl acknowledged the racial origins of the brand, saying that “while work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
The Aunt Jemima logo is based on an economic and racial stereotype has long been used against Black communities in the United States. A caricature of African American women, it has been used across time to claim that Black women were “happy to be slaves” or “only fit to be domestic workers,” as put by an essay on the stereotype by Ferris State University.
Both the logo and the name have been used since 1889, based on a song from a minstrel’s skit that included the caricature. Editorials from papers like the New York Times have called for getting rid of the logo and name for years, and amidst the current global Black Lives Matter protests, the conversation has been enough to finally convince Quaker Oats to rework the brand.
In the last quarter of 2020, bottles of the syrup will have the logo removed and the name reworked to something currently unknown. Meanwhile, Quaker’s decision to retire the Aunt Jemima Brand has led other products who brand on racial stereotypes, like Uncle Ben’s and Mrs. Butterworth’s, to overhaul their logos and packaging as well.
Macaroni and cheese. Ice cream. French fries. Jack Daniel’s whisky. Frozen foods in general.
We wouldn’t have any of the above foods, plus many others, were it not for Black food innovators and figureheads that have made significant contributions and altered the way we eat and make food today.
Below are just some of the stories of these incredibly talented and inspiring individuals. Some of these names came from research via the New York Times and Food and Wine, but we’ve also included historical sourcing and context for each person as well. You can click on their names to view those original pieces.
Known as “Uncle Nearest,” Nathan Green was a skilled distiller who mastered the “Lincoln County” process. This method of distilling is thought by food historians and whiskey experts alike to have been brought in by slaves, and uses charcoal to filter and purify foods. The “Lincoln County” process, in particular, uses sugar maple charcoal to filter bourbon.
Green trained hired hand Jasper Newton Daniel (known to the world as “Jack Daniel”) while working on a priest’s distillery in Lynchburg, Tennessee. Daniel eventually made him the first master distiller of Jack Daniel’s, the famous Tennessee whisky many people drink today.
While Jack Daniel’s shares the story of Green on their website, an all minority-led whisky brand named “Uncle Nearest” continues to build upon his legacy with spirits that use the same distilling technique, but feature Green’s name on the bottle.
While Thomas Jefferson is sometimes credited with bringing foods like mac & cheese and ice cream to the United States, Hemings was the one who actually learned to make them. A slave in the ownership of Jefferson prior to his presidency, Hemings traveled with him to France in 1784 specifically to learn the art of French cuisine.
Hemings became the first American trained as a French chef in history as a result, bringing back several dishes to the United States. French fries, ice cream, macaroni and cheese, creme brulee, French meringues, and French whipped cream are just a few examples. These dishes and others would be incorporated in Hemings’ signature half-French, half-Virginian style of cooking he became renowned for.
Hemings would later also cook one of the most famous dinners in American history: the one between Thomas Jefferson and Alexander Hamilton that settled who would pay for the Revolutionary War and established Washington, D.C. as the United States’ capital. He eventually was freed by Jefferson in 1796.
Zephyr Wright was the personal chef for President Lyndon B. Johnson and his family for over twenty years. It was her cooking that made the Johnson household a popular one for D.C. dinner parties.
Wright would follow Johnson to the White House during his tenure, and was in charge of the home cooking in the White House kitchen. She would also temporarily cook all meals, including VIP ones, in between the tenures of two White House Executive Chefs.
Wright is thought to have heavily influenced Johnson’s support for the Civil Rights Act of 1964,. Wright was known to have spoken up to the President during his time in Congress about the injustices she faced road tripping between Texas and D.C. during congressional recesses, saying that she was not allowed to use the bathroom in areas she was driving through, and couldn’t stop off and eat at restaurants. President Johnson reportedly used some of her stories to convince Congress to sign the bill. He would also give her a White House pen when the act was signed into law.
The Queen of Creole Cuisine, Leah Chase was the heart and soul of Dooky Chase’s restaurant in New Orleans across seven decades. Known for her fried chicken, red beans and rice, gumbo, and other classics, Chase started out in the 1940s when she got a job as a server at a restaurant. She eventually took over the helm and made it a safe haven for anyone to come and eat at.
Dooky Chase’s was known as one of the few places that it was publicly okay for races to mix at, since the cops wouldn’t bother activists inside the restaurant. Thus, leaders of the Civil Rights Movement, including local leaders and national ones like Martin Luther King Jr., would often strategize while eating there.
Chase would go on to serve presidents like Barack Obama and George W. Bush, along with Associate Supreme Court Justice Thurgood Marshall and other influential figures. Disney has even made a movie with a character inspired by her: Princess Tiana of Princess and the Frog.
Around the early 1880s, Abby Fisher was known for her award-winning pickles and the Mrs. Abby Fisher Pickle Company in San Francisco. She had at least 35 years of cooking experience, some estimates had it, and the awards she won for her food reflected that.
However, Fisher is probably best known for publishing one of the first cookbooks ever authored by an African-American woman. The book, called What Mrs. Fisher Knows About Old Southern Cooking, contains over 160 recipes and uses the dictated words of Fisher herself.
The cookbook surged in popularity in the late 20th century when a publisher began reprinting it in 1995. Today, it offers a window into these early recipes that places like museums try to recreate for guests to sample.
Edna Lewis became a legend while she cooked at Cafe Nicholson in Midtown Manhattan starting in 1949. Her fame and Southern recipes led to guests like Marlon Brando, Eleanor Roosevelt, and Salvador Dali showing up for dinner. After stepping away from the chef’s role (as an active partner) in 1952, she would lecture at the American Museum of Natural History while working as a chef and private caterer.
Lewis would later become inspired to write her first cookbook as demand for them grew in 1972. She was one of the first African-American women from the South that would publish a cookbook that did not hide her name, gender, or race. She would go on to publish more in the future, eventually becoming known as the Grand Dame and Grand Doyenne of Southern cooking.
The Bethune family, to this day, runs Brenda’s Bar-Be-Que Pit in Montgomery, Alabama. Open since 1942, the restaurant would become an important hub for those in the Civil Rights Movement.
After Rosa Parks infamously refused to give up her seat on a Montgomery bus, Larry James and Jereline Bethune were instrumental in using their restaurant to organize bus boycott efforts around the city. As the movement continued and literacy test laws (meant to curtail the Black vote) were introduced, Jereline would also quietly hold lessons teaching other African-Americans how to read. They were then able to pass these literacy tests and go out and vote.
Ice cream today would not be the same without the work of Alfred Cralle. Born just after the Civil War, he had an affinity for mechanics as a young age, and would go study at Wayland Seminary, a school set up after the Civil War to educate newly freed African-Americans.
Cralle would go on to work as a porter at a drugstore and a hotel in Philadelphia, and developed the idea of the ice cream scoop while watching people struggle using two different spoons to get the ice cream into cones. Cralle’s mechanical inventional, which is the basis of how ice cream scoops work to this day, was invented in 1897.
Cralle would also become a successful promoter of businesses in Philly, and was the assistant manager of the Afro-American Financial, Accumulating, Merchandise, and Business Association in Pittsburgh.
Ever heard the story of how potato chips were invented to spite a customer at a restaurant? George Crum was the chef at said restaurant, the Moon Lake Lodge resort in Saratoga Springs. A customer came in around the summer of 1853 wanting extra-thin French Fries, frustrating Crum to the point he sliced them as thin as possible, fried them in grease, and sent them out.
The chips became a big hit, eventually becoming known as “Saratoga Chips.” While Crum never patented the dish, he did open his own restaurant, “Crumbs House,” that served a basket of them at every table.
Chips wouldn’t become a grocery product until 1895, and the concept of bagged chips didn’t show up until 1926.
Joseph Lee was one of the most influential people when it came to industrializing the way we make bread.
Having worked in a bakery from a young age, Lee eventually became the owner of two restaurants in Boston, as well as a hotel and a catering company. Looking to find a way to minimize bread waste, he eventually invented a machine that would convert day-old bread into breadcrumbs. Patented in 1895, he later sold the rights and the breadcrumb maker would spread across the world.
That wasn’t Lee’s only invention, however. He would later patent the idea for an automatic bread maker that mixed and kneaded the dough, the basis to the same devices (think, stand mixers) that we still use in our kitchens today.
Lloyd Hall is considered to be one of the pioneers in the world of food chemistry. A pharmaceutical chemist for Griffith Laboratories in Chicago who completed graduate school, Hall would be awarded over 100 patents and received multiple honorary doctorate degrees for his work.
Hall’s main area of work came around the development of techniques to preserve food. Some of his most revolutionary patents included using “flash-dried” salt crystals that revolutionized meatpacking. He also introduced the use of antioxidants to prevent the spoilage of fats and oils in baked goods, and developed a process known as “Ethylene Oxide Vacugas,” which could control the growth of bacteria and molds in food.
John Standard was an inventor instrumental in modernizing two pieces of kitchen equipment that virtually every household has today: stoves and refrigerators.
Refrigeration was a concept that was being researched as early as the 1830s, but mainly focused on using some sort of power. Standard’s improvement to the fridge, patented in 1891, was an unpowered design that used a manually filled ice chamber as the central cooling unit.
Standard also made significant upgrades to the oil-powered stove, patenting one with a space-saving design in 1889 that could be used in applications like buffet-style meals on trains.
If you’ve worked in the food industry or any commercial transportation that required keeping stuff cold, you’ve likely seen the Thermo King brand somewhere in your lifetime. Frederick McKinley Jones was the founder of that company, and inventor of the first automated refrigerated system for trucks.
A skilled and gifted electrician and mechanic, Jones had patents for sixty different inventions across a wide variety of fields, including the portable X-ray machine, motion picture devices, and even medical storage units.
He’s most known for the Thermo King, the refrigerated system he invented, because it allowed for fresh goods from around the world to be transported and sold in stores. Jones is essentially responsible for not just all refrigerated transport globally, but also the entire frozen food industry.
Known as the “Oyster King of New York,” Downing was most known for his 19th-century restaurant, Thomas Downing’s Oyster House. His oyster hall was legendary, with prominent figures like Queen Victoria and Charles Dickens having dined there.
Downing was born a free man, as his parents were freed by plantation owner John Downing. He grew up and was educated on Chincoteague Island in Virginia, and eventually made his way up to New York following the war of 1812. Like many other African-Americans in New York, Downing eventually went into the oyster business, opening his own oyster cellar in the 1820s.
Oyster cellars were the universal food of New York at the time (similar to hot dogs today), but many establishments weren’t as trusted as Downing’s. That’s because he specifically catering it towards the fine dining clientele, with a large dining area, carpet, and chandeliers gracing the hall. Elaborate dishes like oyster-stuffed turkeys and a pan roast made with wine and chili graced the menu.
This, at the time, meant that African-Americans couldn’t eat Downing’s restaurant, but few were aware of the double life he led. Downing’s basement was a key stop in the Underground Railroad, and as an abolitionist, he helped many that were escaping the South in search of freedom. He also led political efforts, funding schools for African-American children and leading the fight in desegregating New York’s trolley system.
Downing was so regarded in New York that when he passed away in 1866, the New York City Chamber of Commerce closed so that its members could attend his funeral.
The sugar industry in the United States has Norbert Rillieux to thank for allowing them to become so powerful. Were it not for his inventions, making sugar would still be a time-consuming and dangerous process.
Originally, the sugar refinement process, known as “The Jamaica Train,” was dangerous and expensive. Laborers (usually slaves) would transfer ladles of scalding hot sugar case juice between open boiling kettles, often resulting in scalding and terrible burns (anyone who’s worked with sugar knows how painful it can be). The result was a dark syrup that was molded into cones and dried before being sold.
From 1834-1843, Rillieux developed a system for refining and crystallizing sugar using a much safer and controlled method, allowing the United States to eventually dominate the sugar market. His process is still used today for freeze-drying food, pigments, and other food products.
Many people know George Washington Carver for the myriad of products he invented that utilized peanuts or sweet potatoes. As an agricultural scientist working in the South, he was also a man responsible for helping revitalize much of the economy in that region.
Working out of the Tuskegee Institute in Alabama, Carver was a teacher and a researcher from the late 1890s until his passing in 1943. An early pioneer of crop rotation, he encouraged farmers to plant peanuts in the soil after harvest to replenish lost nutrients, helping farmers improve not just their livelihoods, but their diets as well.
Carver’s research and work focused on revitalizing soil and maximizing plant production while keeping costs to a minimum. Outside of agriculture, he was a massive promoter of racial equality, and massive advocate of peanut oil as a potential treatment for polio. While never proven, the claim was widely circulated in media, and eventually turned into a “Peanuts for Polio” fundraising effort that helped raise money for medical care and benefits for children affected with the disease.
Following Carver’s passing, then-Senator Harry S. Truman sponsored legislation that would lead to the construction of the George Washington Carver National Monument. It was the first-ever national memorial to an African-American.
Illustrations in this piece provided by Sam Brosnan.
There’s so much to unpack about this year. We have a raging pandemic, an unsuitable President in the position of leadership, and record high death and unemployment. Overall, a melting pot of unrest, fear, anger, impatience, stewed with a strong sense of feeling unacknowledged. Sirens, explosions and chants soundtrack the nationwide protests. Determined to be heard, those on the front line brave tear gas, rubber bullet and baton.
As we begin our second consecutive week of city-wide protests here in Los Angeles, efforts are being made globally in support of not only justice for George Floyd, but the many lives taken at the hands of police brutality for generations. Black and Brown, White or Yellow, and everything in between; each of us are experiencing first hand what lies behind the veil; a slow reveal of systemic oppression. While intersectionality has existed in many forms over the years, today, our access to witness police brutality in real-time has sparked an overwhelming intersectional, international response that has never before occured.
Fighting for a cause is not easy. It takes courage to voice an unpopular opinion about injustices, to challenge the status quo and to attempt to inspire change in your fellow human beings. No one likes being told what they believe is wrong, especially if they’ve believed it for most of their life. Systemic racism runs centuries deep, so to educate another about its impact requires lots of patience. It requires lots of self-education as well.
Protest doesn’t just reside in the streets, it also has a place in our daily interactions with friends and family, at home or over dinner. Being accustomed to our social routine makes having those “dinner time” conversations challenging. We all have that overt racist relative that for all our lives, we’ve made the excuse, “Oh that’s just how they are.” Other times the racism is less overt and more rooted in a misconception of class inferiority and privilege. Nevertheless, we can no longer allow fear to impede the change we know deep down is necessary.
I’d like to share a quote from Margaret Renkl of The New York Times, “And the problem with writing off people who don’t recognize this country’s pervasive and enduring culture of white supremacy, much less the ways in which they themselves benefit from it, is simple: Being called a racist almost never causes a racist to wake up. Being called a racist almost never causes a racist to say, “Oh, wow, you’re right.”
So how do we have these uncomfortable conversations with close friends and loved ones? How many more family dinners can we have where we allow racist remarks to go unchecked, simply for the sake of not ruining everyone’s meal? These are some questions we’ve asked ourselves here at Foodbeast. With our unique family dynamics and cultural experiences, there seems no single way to approach this conversation. Thinking more about this, I felt that maybe by just sharing personal experiences, we could help to inspire others who are similarly wanting to speak up but unsure of the best method. This is a convo many of us have had or will need to have, so I decided to reach out to close friends as well as fellow Foodbeast fam to share their uncomfortable dinner conversations:
“Yesterday, our city had a scheduled peaceful protest. This was the first time that I really paid attention to my parents’ media consumption. They only have Facebook and watch traditional news from Spanish TV channels. I realized that they haven’t seen any of the peaceful protesting, the policemen that instigate violence, the white looters who destroy cities in the name of BLM, the repeated incidents throughout the country. I took some time to show them some things on my Twitter feed, and reminded them that this stuff is coming from real people on the scene, whereas the stuff that they’re watching is coming from sensationalized news. Although they were surprised, I think I was the one who had a bigger moment of realization. Members of my immediate and extended family are not consuming the same news that I am, and it’s my responsibility to direct them to those sources. As light-skinned Latinos, we don’t have conversations about colorism or American racism in regards to the Black community. I’m now actively responding to them more on Facebook & sharing more about BLM.”
“I call out my family on pretty much everything. Asian families have a deeply rooted anti-Blackness, so anything involving Black people they blame it on them – saying how they’re scary, they’re violent, etc. I try to educate by talking about the bigger picture, how the media frames black people as antagonists, how it’s unfair how we are so anti-Black without questioning why. Of course I’m either met with silence or resistance.”
“The conversation was with my boyfriend and mom regarding looting and rioting. I had to explain to my boyfriend the dangers of telling a non-Black person that you don’t agree with the looting and rioting. Now my mom thinks, “See he is Black and he doesn’t like it either.” Well obviously he doesn’t want his neighborhood fucked up like the riots and Black and Brown business owners suffering from it, but when my mom hears that, she hears “He hates all looting and rioting.”
And I make my case for why looting and rioting happens – deeply embedded in the country’s history, wealth gap, history of ownership and private property and the disparities for Black and Brown folks. And my boyfriend is like, “Yes I get it but I still don’t think they should be fucking up OUR shit.” So I’m like, “You need to make that very clear to my mother.” And my mom said, “No, I get it.” And I know her ass doesn’t.”
“Whenever I have these conversations with my mom, she meets it with resistance (from deeply rooted racism), but the more I talk, the more I explain, the more she listens. But I do remember an instance where she responded to my conversations with, “Oh so now you’re gonna go date a Black guy?” and I got angry because she missed the point. But with more conversations, more calling out, the more I see her think. I had a more broad talk with her when we were talking about the COVID protests, how white people use their privilege to protest their “rights being taken away”, the way that they haven’t been oppressed and how that’s the main issue at hand. It’s never been about how Black people are “bad,” it’s been about how society responds to privilege and the layers of systemic racism. These convos are just going to have to keep happening for change to happen.”
“I talked to my friend who only dates Black males and wasn’t doing anything about this movement that was uncomfortable. She ended up listening to me but I told her, “Hey you’ve only dated men of color the entire time I’ve known you and you are dating one right now…and you’re letting all of these things happen and you can’t even show up when I ask you to come with me to make a difference. It makes me mad that you complain about white people all the time but at a time that it really matters you care more about yourself and your own comfort.”
“I have a friend that used the n-word while I was on the phone with them, the catalyst being a hit-and-run accident on the freeway while raining.
I’ve never had the courage to talk to them about it. I’m deathly afraid because I fear it will destroy a friendship of hundreds of positive experiences together. A friendship that’s had an insanely positive impact on my life.
I believe I’m gathering the courage, but to be honest, I’m so afraid that I can’t stop crying while writing this.”
As you can see, there is no perfect way to go about broaching the sensitive subject of racism. The conversation you have with your elders may be different than the one you have with those in your age group. The common thread in all of these stories is that it requires patience and persistence. Your food might get cold in the process.
New information uproots, shifts and transforms. How that experience feels to us is dependent on our willingness to accept change. Equally important is the messenger. We’re experiencing probably one of the most pivotal moments of our lifetime where if we want real change, it requires real action. Not selfish action, but mindful action. At Foodbeast, we’re working each day to learn how to better support that change. Below are some links that discuss ways to help you break the ice as these necessary conversations are had:
We are at a critical point where education and action are the best ally to flex anti-racism and ensure that black lives matter. The action begins with acknowledgement and learning, with an ongoing thread that includes support for the greater good of equality and change we want to see.
Below are a list of resources available to help make a difference and establish that progress is made in the fight to support the movement towards equality.
The bounty of a buffet has always been the crux of its appeal: all-you-can-eat, get your money’s worth, it’s the American way. Whether it be the high end flourish of a Las Vegas buffet or the comforts of a local Hometown Buffet or Golden Corral, folks have always used the linchpin of a seemingly unending feast to maximize their dining experience. Yet 2020’s pandemic has crippled the restaurant industry, and with the restrictive nature of the new norms, the buffet concept has fallen victim to it.
With social distancing and forcibly limited dining capacities being implemented as the U.S. slowly reopens different segments of business, the future that buffets face has been bleak. Dwindling interest among millennials pre-pandemic already had buffets trying to steer themselves into relevancy by experimenting with different models. But a covid-19 reality these days has universally constrained restaurants, forcing them to take-out and delivery options only, a pivot that doesn’t fit the model of a buffet at all, though places like Golden Corral and Old Country buffet have turned to them for their survival.
However, the challenges the pandemic has brought on buffets have been insurmountable to some, namely the company Garden Fresh Restaurants, owner of AYCE salad bar concepts Souplantation and Sweet Tomatoes, who recently filed for Chapter 7 bankruptcy.
In the latest episode of Foodbeast’s The Katchup Podcast, hosts Elie Ayrouth and Geoff Kutnick, along with myself, wax poetic and eulogize just how much Souplantation meant to them, while also exploring the immediately unfortunate prospects buffets have post-pandemic.
Though Souplantaion and Sweet Tomatoes did not decide to give it a go at pivoting to new business models to keep afloat, other buffets have turned to such alternatives, all with varying results. The following are a number of adjustments they’ve done just to survive. Which begs the question: Would Garden Fresh Restaurants have been able to stick around if they tried to maneuver with the times as well?
Big buffet chain, Golden Corral, has been slowly reopening locations across the country with a new cafeteria-style service model. So think restaurant employees directly serving diners menu items at what otherwise would have been various buffet stations. Also, stanchions are set up as a perimeter around buffet areas, with floor markers indicating where customers can stand safely away from one another. This model also eliminates the prospect of multiple diners touching utensils at once.
Take-out has been the new standard these past couple of months for restaurants to survive. A reliance on third-party delivery apps and their exorbitant fees have proved to be difficult for restaurants to deal with, yet has been enough to keep them afloat, a conundrum in itself that’s brought on separate ethical discussions on the business practices of these apps. Curbside pick-up has also been a helpful option for diners to enjoy their offerings through modified menus designed to coincide with the efficiency of the pick-up.
In this service model, servers treat customers to an “endless buffet” from a selection of menu items. What immediately comes to mind to compare to this would be Brazilian steakhouses, also known as churrascarrias, such as Fogo De Chao, who serve a constant of meats until the diner indicates to stop via a red coaster flipped up. Turning it over to the green side tells servers that they’re welcome to offer more meats to the customer.
Different Payment Options
Before the pandemic, Golden Corral tried to address the waning interest millenials had in buffets by dabbling with different pay systems, namely dropping the pay-one-price model. Further, it was being tested where customers pay at their table, while also being offered three buffet options: soup and salad only, a single trip to the food bar, or unlimited trips. Could experimenting with different pay systems work even better in post-pandemic dining?
Fifteen locations of Golden Corral have opted to stick with the old service model. They plan on adhering to the traditional buffet format with an implementation of rigorous cleaning standards and other precautions such as adding hand sanitizing stations and checking diners’ temperatures before being seated. It’s worth noting that 12 of the 15 locations sticking to the original buffet model are in Florida.
The Filipino practice of kamayan essentially ditches the utensils and lets diners get into the meal by eating with their bare hands. Such a technique is the usual call to action when faced with a Filipino feast known as a boodle fight, which is a large communal spread presented on banana leaves. Dishes making up the bounty consist of traditional favorites like fried fish, grilled veggies, fresh mangoes and tomatoes, lumpia Shanghai, crispy pork belly lechon, and various barbecued meats.
This extravagant meal is usually experienced at large family parties and gatherings or in restaurant settings, but now, a whole kamayan feast can be your next weeknight dinner thanks to take-home meal kits from Silog, a Filipino restaurant in Torrance, California.
“We want to continue to promote our culture through our food. Since food heals everything, it’s perfect for this unprecedented quarantine time,” states chef and owner, Lemuel Guiyab. “If people can’t go out yet and gather in restaurants, it’s all good, we can still provide everything they need for a kamayan feast right in their own home.”
To order, reservations must be made at least 48 hours in advance, with a minimum order good for four adults at $39.95 per person. The sumptuous feast is for sure a fun and unique dining experience that you can have at home to spice things up from the usual or if you have a special occasion you’d like to celebrate with the family.
“So World Central Kitchen had to pivot its mission once again in the face of COVID-19. Can’t do a pop-up kitchen, can’t bring thousands of people together, so [the question was] how are we still [able to] get meals to those in vulnerable populations. José Andrés, being a restaurateur, really thought of entrepreneurs, people who were chefs, people who really took risks to cook for people and set up restaurants… And thought this is a perfect way to kickstart the economic engine of the restaurant industry,” outlined Tank Rodriguez, the project lead for a pilot program in Long Beach, California that re-activates closed restaurants and feeds at-risk seniors.
With rejuvenated energy and newfound focus, World Central Kitchen, the non-profit, non-governmental organization founded by world renowned chef, Jose Andres, set out to continue their mission to feed disaster areas globally. As recent guest on the Foodbeast podcast, The Katchup, Rodriguez outlined the encouraging and intimate details into an operation that was able to reactivate closed local restaurants and serve thousands of meals to at-risk seniors.
“In Long Beach, I heard a lot of people getting food to kids that weren’t getting them from school. — incredible work. People who were getting meals to women in shelters — incredible work. I didn’t hear about seniors, which is why I chose the senior population in Long Beach.”
It’s the city he holds two businesses in — a renowned tattoo parlor and a law firm — so the want to help resonated and propelled Rodriguez to go the lengths to make things work logistically and efficiently, all while properly feeding at-risk senior citizens, and restaurants that had to shut down during the pandemic. From him initially cold-calling hundreds of businesses to try and employ their participation to these participating businesses given the opportunity to hire back their staff and re-open to even UPS lending a helping hand by allowing Rodriguez and World Central Kitchen access to their trucks as a means of delivering the meals, details of what they’re doing in Long Beach shed light on uplifting acts of kindness that go above and beyond for their fellow person.
“I believe that things will come back. I believe in the American economy. I believe in the business models that we’ve set up… I don’t know what a month from now is going to look like, but I do know that today, we’re going to get people fed.”
Conversations and quotes in this article have been transcribed from the Foodbeast Katchup podcast: “#115: Jose Andres Is Re-Activating Restaurants To Feed Seniors,” out now on Spotify, the Apple Podcasts App, and most major platforms where podcasts are heard.
That’s the name of a contemporary, canned-water brand willing to help the thousands of bartenders without work currently. The name is silly, their new mission is not.
With every social post with the hashtag #BelchForBars and tagging @LiquidDeath on Facebook or Instagram, the brand will be donating $20 to the United States Bartender’s Guild. There’s up to $250,000 on the line for our bartenders, barbacks and hospitality staff affected by the new normal.
I know you’re just sitting at home, so… kick back a toast of sparkling water, or anything else that shoves air down your gullet, and do it already.