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Beer Nightlife

Stella Artois Starts Program to Help Bartenders Make the Perfect Pour

To celebrate our first March Madness and St. Patrick’s Day IRL in a few years, Stella Artois is raising a chalice and giving back to the backbone of the hospitality industry – bartenders – via its “Perfect Pour.”

The program plans to educate bartenders that will ensure that customers experience a perfectly poured beer every time. A Perfect Pour requires fresh beer and clean draught lines, served in a chalice with a head of foam, and presented with a smile. Stella Artois is dedicated to engaging bartenders to ensure that each beer is served precisely the same way each time it’s ordered. Through the “Perfect Pour,” Stella Artois will provide bartenders with quality-focused training sessions, host “Perfect Pour Day,” and engage the bartender community with local events.

“It’s no secret the industry has seen tremendous change and staffing challenges and turnovers over the past two years. And with March as the busiest month in the on-premise, we’re proud to launch Stella Artois’s Perfect Pour initiative to assist training servers on the importance of quality execution with every single pour,” says Tony Romano, Vice President, On-Premise Sales, Anheuser-Busch.

Bars and restaurants have faced an unprecedented two years. As consumers return to their favorite bars and restaurants, bartenders are on the frontlines providing that quality experience that brings us all together for more cheers.

On March 9th, Stella Artois hosted bartenders for the “Perfect Pour Day,” a day that will provide them with a refresher of all the tips, tricks, and tools necessary to fine-tune the craft of pouring beer into a glass and mastering the perfect Stella Artois chalice.

The day’s training sessions was by two of the only 20 Master Cicerones in the entire world, Ryan Daley and Max Bakker, who shared tips and tricks of the trade that will help bartenders advance their pouring skills. The event was hosted by Saturday Night Live frontman Mikey Day.

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Alcohol Beer Drinks

Natural Light Will Pay You and Give You Free Beer to Grow a Mullet

Some things just never go out of style: good beer, delicious food and great hairstyles.

To celebrate the launch of their Vintage Cans, Natural Light will pay fans to get a mullet haircut and send them beer every month for as long as they keep the “business in the front, party in the back” all year long.

Natty Light is going back to its (natural) roots, circa 1977, with the nationwide release of their Vintage Cans.

As you might’ve seen, the mullet has made waves recently, rising in popularity amongst both celebs and Gen Zers. The mullet was even the most searched hairstyle of 2021 with over 15.5 million searches — a 142% increase over the previous year.

“The mullet might be returning, but true Natty Fans know it never really went out of style,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “That’s why we want to make it easier than ever for fans to celebrate this iconic look. And though this hairdo has stood the test of time, these Natural Light Vintage Cans are limited edition so be sure to grab them before they’re gone!”

For your chance to get your mullet haircut covered by Natty Light and score a case of Vintage Cans, all you need to do is post of photo of yourself with your mullet haircut to social media using #NattyVintage and #sweeps between now and March 31.

The brand will keep that monthly shipment of Natty Light coming for as long as you keep the mullet this year. Remember to share your mullet progress on social using the same hashtags on the first of every month.

For fans of Natty Light, did you know that they have Lemonade Vodka?

Categories
Alcohol Beer What's New

In 155 Years of Brewing, This is Leinenkugel’s First Session Sour-Style Beer on the Market

Leinenkugel’s is releasing their first-ever session-sour style beer — Leinenkugel’s Juicy Peach

What is a session-sour style beer, you ask? Well, it is usually defined by its refreshment and drinkability. The goal is to reach a balance between the character and the lower ABV. This new brew balances the sweetness from natural peach juice with subtle tart notes and has an ABV of 4.4% — below the 5% benchmark. In 155 years of brewing, this is Leinenkugel’s first session sour-style beer on the market.

Perfect for pairing with a charcuterie board or spicy food, Juicy Peach is a light body beer with a crisp, tingly texture. You’ll get ripe juicy peach flavor upfront followed by a subtle tartness, finishing with lingering notes of peach. The beer uses Cluster Hops, Moravian Two Row Barley, Red Wheat and Caramel Malt and is brewed in Chippewa Falls and Milwaukee, WI.

“Leinenkugel’s is known for brewing different and exciting styles of beers.  It’s what we do best and our drinkers expect it.  Juicy Peach is our latest example of that.  It’s our refreshing take on the popular tart session-sour style and we’re thrilled to offer it right now,” said Tony Bugher, 6th generation Leinenkugel and part of the brand’s marketing team.

Leinenkugel’s Juicy Peach is available year-round throughout the Great Lakes region in 6-pack and 12-pack 12oz cans and draft.

Categories
Beer Culture Drinks What's New

Montana Brewer Embraces Japanese Heritage With its Latest Lager

The mountains of Montana are a long way from the shores of Japan, but Mountains Walking Brewery’s Founder Gustav Dose is bridging the two worlds together via his craft beer, New Hokkaido.

Dose is half Japanese and spent much of his childhood on the island of Hokkaido, where many of Japan’s 200+ microbreweries are based.

“My mother is Japanese, and it’s my first language. My name is Gen, and I grew up as both Gentaro and Gustav,” says Dose. “So, in many ways, New Hokkaido is Gentaro and Mountains Walking is Gustav, to me anyways.” 

To pay homage to his heritage, Dose combined Japanese brewing practices with American craft. Every beer from New Hokkaido features the additions of Japan-sourced rice — as traditionally practiced by Japanese breweries — and American hops.

“I think the rice is central to New Hokkaido,” says Dose. While rice isn’t often seen in American craft IPAs, the distinct flavor of the grain creates a unique experience, adding a drier, more crisp finish that compliments the fruity, American-grown hop varieties. 

Despite the fact that New Hokkaido’s first beers were made in Montana, it won’t stay that way as Dose plans to do pop-ups with different breweries around the country to create a variety of beers under the label. Each will combine Japanese brewing practices and flavor profiles with the individual personalities of the different breweries making the beer.

“New Hokkaido is a ‘phantom brewery’ that pops up around the world,” he adds. “The first place happens to be here at Mountains Walking in Bozeman.”

So far, New Hokkaido has released just over a dozen beers, running the gamut from new-school Hazy IPAs (that they call “Snowy IPAs”) to classic Japanese-style Lagers (like Yamabiko above), Fruit Beers, and even a couple of hard seltzers.

Craft aficionados looking for a taste of New Hokkaido don’t have to trek to Big Sky Country (unless they have plans to hang out with Ye) because they can purchase some of the beers via the Tavour app. 

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Alcohol Beer Drinks Packaged Food What's New

Blue Moon LightSky Introduces New Tropical Wheat Flavor

Blue Moon’s low calorie LightSky option is evoking some lush vibes with the debut of a new Tropical Wheat flavor.

This new full-flavored low calorie offering is releasing nationwide in the US and clocks in at just 95 calories. The crisp wheat beer is brewed with real pineapple and orange peel, capturing bright and lively flavors that put you on to a potent vibe.

Blue Moon LightSky Tropical Wheat is now available nationwide in stores and online in 12 oz. slim cans. 

Categories
Beer Drinks Sports

Michelob Ultra and NBA Jam Debut Nostalgic Limited-Edition Cans Ahead of NBA All-Star Weekend

Before “Kobe!” was the rally cry of shooting your shot, “Boomshakalaka!” or “He’s on fire!” was often heard on many a court, thanks to the iconic NBA Jam video game franchise from the 90’s.

As the official beer partner of the NBA, Michelob Ultra is bringing back those nostalgic feels to basketball fans everywhere during NBA All-Star 2022 this weekend, in celebration of the league’s 75th anniversary.

Through a partnership with the EA Sports franchise and some of the ’90s most legendary players and personalities, Michelob Ultra is encouraging fans to “Enjoy it Like It’s 1993” by bringing the game to life both virtually and on-the-ground in Cleveland.

To transport fans back to the 90s, the beer brand is releasing NBA Jam-inspired, limited-edition cans featuring iconic catch phrases and images from the game in select bars around Cleveland, Rocket Mortgage FieldHouse and Boom Shaka Laka’s barcade (a retro ’90s barcade pop-up) during NBA All-Star 2022.

By tweeting a selfie to @MichelobULTRA using #ULTRAJAM, fan photos will be transformed into their own individual 16-bit avatar inspired by the game.

You can head to EnjoyItLikeIts1993.com to score merch from the NBA Jam ‘Time Capsule Collection’ and ultra-limited premium items that will be dropping throughout NBA All-Star 2022, including limited custom NBA JAM x ULTRA arcade consoles.

Michelob Ultra has also partnered with original NBA Jam characters and legends Clyde Drexler, Dikembe Mutombo, Dominique Wilkins and James Worthy as well as NBA Jam in-game announcer Tim Kitzrow to remind us of the joy the game brings.

“There is something special about ‘NBA JAM’ and the power it had to bring real joy to so many people over the years,” said three-time NBA champion and seven-time All-Star James Worthy. “I’m excited that Michelob Ultra is giving me the opportunity to take a trip down memory lane with fellow legendary players and fans.”

If you’re in Cleveland this weekend, you can experience the 90s IRL via Boom Shaka Lakas. The experience will include performances by Fat Joe and DJ Jazzy Jeff as well as meet & greets with the NBA legends mentioned above.

Categories
Alcohol Beer Drinks Sports

Rams Championship Edition Bud Light Bottles Have Been Revealed

Last night, the Los Angeles Rams showed the Cincinnati Bengals exactly whose house it was with a thrilling Super Bowl victory. For many folks who had the Rams pegged to win it all, I’m sure some celebratory beers were had in honor of the occasion.

Now, with the Super Bowl championship unlocked for the Rams, Bud Light has revealed new bottles showcasing the team as the official Super Bowl LVI champion.

The limited-edition Rams Bud Light Championship Bottles will be available at participating locations along the team’s Super Bowl Parade route and also at participating retailers in Los Angeles on April 4.

Categories
Alcohol Beer Drinks News Products

Miller64 Makes Math Easy

As sports bettors continue to run the numbers for Super Bowl LVI, the folks at Miller are posing a different math problem to light beer fans. Given the release of a new light beer that’s 80 calories, Miller64 wants to know which number is smaller — 80 or 64?

After a recent survey that seemed to stump 7% of Americans, the brand enlisted the help of Ken Ono, world-renowned mathematician and current Thomas Jefferson Professor of Mathematics at the University of Virginia, to do the math (see below).

Ono, who also serves as the section chair for mathematics at the American Association for the Advancement of Science and is an expert in number theory, has published over 200 research articles and was awarded a Presidential Early Career Award for Science and Engineering by a former president. Despite this, he still had questions about why 7% of Americans think 80 is smaller than 64.

When asked to solve this particular equation, Ono stated, “I’ve seen a lot of complicated mathematical equations in my career, and worked to solve some of the most complex integer partitions and modular forms, but what I can’t understand is why anyone would think 80 is smaller than 64? I can confirm, 64 is most certainly smaller than 80.”

“Not only have we found the correct answer to which number is smaller, we’ve also found the perfect recipe for an extra light beer with Miller64,” adds Sofia Colucci, Global Marketing Vice President – Miller and Economy Portfolios. “It doesn’t take a genius to do the math, but we’re glad Ken Ono was able to help prove us right.”

Beer lovers and aspiring mathematicians who believe they know the correct answer to which is smaller — 80 or 64 — can visit whatnumberissmaller.com to prove their knowledge of simple math. Get it right and you can claim a free six-pack of Miller64, just in time for this weekend.

Someone needs to check on that 7% though. SMH.