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Alcohol Beer

Busch Light Takes Working Remote Seriously with ‘TreeWork’

As working from home is becoming the norm, Busch Light is offering its fans a unique new work station. Announcing TreeWork, the outdoor co-working space, set deep in the Colorado woodlands.

Beyond the beauty of the Colorado wilderness, other amenities at TreeWork include a sleek and well-ventilated office space, powerful Wi-Fi, Busch Light happy hours, on-site grilling, campfires, and for those who work more than 9 to 5, guests can camp under the starlight.

“Busch Light champions all things outdoors because we know the powerful impact that simply being outside can have,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “As the beer brewed for the great outdoors, we knew we had a chance to step in and create a co-working space that leverages the beauty of nature to help alleviate some of the stress and fatigue that have been impacting all of us. Whether you’re looking to get out of the house, the office or simply outdoors, TreeWork is the ultimate change of scenery to give you the refreshment you deserve.”

As Busch Light developed TreeWork, the brand’s extensive research found that some of the most well-known co-working spaces have succumbed to one fatal flaw — they’re indoors. TreeWork was founded on the ethos that virtually anything is better outside. In fact, research conducted by OnePoll suggests that 29 minutes spent outdoors results in a 45% increase in productivity.

This state-of-the-art workspace created by Busch Light is located at an undisclosed, highly-remote location. Maintaining the privacy and tranquility of our guests is paramount to the ethos of TreeWork. Interested guests can reserve a spot though a simple visit to busch.com/treework, where an intuitive guest-interface allows for spots to be reserved on a first come, first serve basis. Submissions do not guarantee a spot and all guests will be subject to a background check.

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Alcohol Beer

Pabst Blue Ribbon Wants To Pay You To Advertise

Are you an influencer? Do you want to be? If you do, you may want to check out Pabst Blue Ribbon’s newest approach to advertising.

As people have been forced to spend more time than ever indoors, PBR is shifting the entire media approach indoors with the launch of In Home Advertising. Participants can transform their homes into ad space by exploiting their common household items and have Pabst pay them for it. 

“One of the principles we operate under at PBR is subversion,” says Nick Reely, VP Marketing at Pabst Blue Ribbon. “Another principle is offering lighthearted and self-aware entertainment to our friends and audiences. A third principle isn’t really giving money away but that’s ok. We made an exception for this campaign.” 

Through a selection of your everyday household goods, you can turn shower curtains, rugs, fish tank billboards, toilet lids, and even a dining room tablecloth into branded content for some cash. Each item has a corresponding monetary value, in which participants send them in and Pabst Blue Ribbon posts proof of installation. They then get paid to run the ads inside the comfort of their home.

All you have to do is browse online at PBRInHomeAdvertising.com to “shop” for available merchandise for free then Pabst Blue Ribbon sends the order straight to your home. Participants snap photos of the items to start their at home media campaign, posting images of their household ads onto their socials and tagging @pabstblueribbon to redeem their payouts. 

Participants are encouraged to “shop” for merchandise while supplies last. 

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Alcohol Beer What's New

Blue Moon Gets Hazy With New Pale Ale

Blue Moon Brewing Company is getting into the pale ale business with the nationwide launch of Moon Haze, its hazy and juicy pale ale.

Brewed with dried whole oranges, Moon Haze brings a delicious juicy flavor and Blue Moon’s signature orange color together to put its mark on the hazy beer scene. 

“Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category,” said Joy Ghosh, vice president of above premium beer at Molson Coors. “That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”

Unlike Blue Moon’s flagship Belgian White, which is a wheat beer, Moon Haze is the first, nationally-released pale ale from the brewery. Moon Haze has a juicy orange, tropical, coconut taste, an aroma of heavy citrus with notes of orange, pineapple, mango, a whisper of coconut, and a smooth taste with a touch of bitterness to finish.

“With Moon Haze, the experience starts before you take a sip – you drink in the hazy golden change from orange color with your eyes and smell the citrusy and hoppy aroma,” says John Legnard, Brewmaster at Blue Moon Brewing Company. “It surprises and delights because it’s got all of the fruitiness and creaminess of a Belgian White but with this unexpected bite and clean finish thanks to our recipe – wheat, pale malt, oats, whole dried oranges and a unique blend of tropical hops. The juiciness of Moon Haze will set it apart at marketplace, and we can’t wait for consumers to try it.”

Blue Moon’s Moon Haze is 5.7% ABV and is available now in 6-pack and 12-pack offerings of 12oz cans. 

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Animals Beer Funny Humor

Behold, A Craft Brewery For Ants

Twenty years ago, a great man had a vision to create a “center for ants”. Now, Hop Valley Brewing Co. is reimagining Derek Zoolander’s dream, and it’s a brewery.

Hop Valley is releasing the world’s first “Brewery for Ants,” a miniature ant farm-inspired replica of its Eugene, OR-based brewery. And it, plus $5,000, could be yours

Many of the human-sized brewery features are included, like stools in the taproom, CryoHops freezing in the back, tiny beer tanks, tie dye couch and more. Unfortunately, ants and beer are not included.

Now through October 1, people can text “ANTS” to 90464 to enter for their chance to win the Brewery for Ants with a mini fridge hook-up and $5,000 towards a trip to visit the full-size brewery.

The Brewery for Ants is a fully functional ant farm, including the sand needed for ants to thrive. Ant enthusiasts are welcome and encouraged to introduce ants to the miniature brewery.

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Alcohol Beer Drinks

There’s A New Pretzel Beer Out To Help Ring In Oktoberfest Vibes

Oktoberfest season is right around the corner and I’m ready for the all the pretzels and beer. It seems Snyder’s of Hanover and Captain Lawrence Brewing Company knew exactly how to satisfy those cravings all at once by linking up to bring you the first ever Snyder’s of Hanover pretzel beer – SnyderBier.

SnyderBier is brewed with Snyder’s of Hanover pretzels and will come in two flavors – Pretzel Märzen and Pretzel Frücht.

  • SnyderBier Pretzel Märzen: This Märzen style lager has a classic malty taste and elevated notes of slow-baked Snyder’s of Hanover Mini pretzels.  
  • SnyderBier Pretzel Frücht: Brewed with passion fruit, guava and Snyder’s of Hanover Mini pretzels, the Frücht is a gose style ale that is a sweet and savory mashup.

SnyderBier is available now starting today at SnyderBier.com, with a 16oz, 4-pack of SnyderBier going for $14.99 plus shipping, while supplies last. It’ll also be available at select retail locations nationwide while supplies last.

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Alcohol Beer Drinks Food Fashion Hit-Or-Miss

Pacifico Beer Partners With OBEY Clothing For New Eco-Friendly Merch Line

Pacifico beer just announced a dope new collaboration with streetwear and skate legend, OBEY Clothing, to debut a collection that helps a wonderful cause.

The casually cool line of eco-friendly merchandise has 100% of proceeds supporting the non-profit Surfrider Foundation’s efforts to help protect the world’s ocean, waves and beaches for all.

If you’re a fan of the dope cause and the wavy graphics, you can cop now through November 1 on the Surfrider Foundation’s online shop, this limited-edition line features a sustainable t-shirt, tote bags and art print. 

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Alcohol Beer Drinks Restaurants

Rock Bottom Rolls Out Mini Keg Beer Club

Rock Bottom Restaurant & Brewery is launching its Beer Barrel Club, a new way for guests to enjoy its award-winning beers on the go in its new 128-ounce Beer Barrel.

For $300, guests can join the Beer Club and receive a $300 Rock Bottom gift card that’s good for 12 Beer Barrel fill-ups. The Rock Bottom Beer Club also includes the Rock Bottom Beer Barrel (128-ounce double-walled steel keg, tap handle, faucet and knob, CO2 cartridge and a how-to guide) and free Beer Barrel cleaning at any Rock Bottom location.

“Perfect for any craft beer connoisseur, the Rock Bottom Beer Club is also a great gift option, especially for friends and family that seem to have everything,” said Rock Bottom Restaurant & Brewery Chief Marketing Officer Josh Kern.

In addition to the Beer Club, Rock Bottom is also launching an in-restaurant Table-Tap Barrel ($27.50). Depending on the state, guests may be able to take the Table-Tap Barrel home filled with their choice of beer for only $170. Guests can then bring it back into Rock Bottom and have it cleaned and refilled for only $27.50.

For both the Beer Club and the Table-Tap Barrel, state restrictions may apply. All guests need to check with their local Rock Bottom Brewery to see what’s available.

Categories
Beer Culture Drinks Food Fashion Hit-Or-Miss

Michelob ULTRA and Tinker Hatfield Reveal Exclusive “Not For Sale” NBA Championship Bottle

The NBA Finals are underway and still prove to be one of the biggest spectacles in professional sports. With that prestige comes unique releases surrounding the festivities, like a new super exclusive bottle from Michelob ULTRA and legendary sneaker designer Tinker Hatfield.

This limited-edition Michelob ULTRA x Tinker Hatfield “Not For Sale” NBA Championship Bottle can only be won, so exclusivity is at a premium here. Here’s all the deets on this one of a kind bottle, including how to score one for yourself. Emphasis on ‘score’ regarding this drop:

  • Presented in premium packaging that emulates a shoe box, the exclusive NBA Championship Bottle is hand-signed by Tinker Hatfield.
  • The total number of bottles available to win are restricted to the number of points scored by the winning team in the final game of the 2021 NBA Finals. Each box is numbered for authenticity.
  • When the final buzzer sounds in the last game of the NBA Finals, the “Not For Sale” drop clock hosted on ULTRATinkerDrop.com and @MichelobULTRA’s Twitter will start. Fans must act quickly to enter for a chance to get their hands on the exclusive bottle. 
  • Sneakerheads can also get unprecedented access to Tinker via an ‘Ask Me Anything’ (AMA) session on Reddit during Game 3.