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Beer Culture Drinks Food Fashion Hit-Or-Miss

Michelob ULTRA and Tinker Hatfield Reveal Exclusive “Not For Sale” NBA Championship Bottle

The NBA Finals are underway and still prove to be one of the biggest spectacles in professional sports. With that prestige comes unique releases surrounding the festivities, like a new super exclusive bottle from Michelob ULTRA and legendary sneaker designer Tinker Hatfield.

This limited-edition Michelob ULTRA x Tinker Hatfield “Not For Sale” NBA Championship Bottle can only be won, so exclusivity is at a premium here. Here’s all the deets on this one of a kind bottle, including how to score one for yourself. Emphasis on ‘score’ regarding this drop:

  • Presented in premium packaging that emulates a shoe box, the exclusive NBA Championship Bottle is hand-signed by Tinker Hatfield.
  • The total number of bottles available to win are restricted to the number of points scored by the winning team in the final game of the 2021 NBA Finals. Each box is numbered for authenticity.
  • When the final buzzer sounds in the last game of the NBA Finals, the “Not For Sale” drop clock hosted on ULTRATinkerDrop.com and @MichelobULTRA’s Twitter will start. Fans must act quickly to enter for a chance to get their hands on the exclusive bottle. 
  • Sneakerheads can also get unprecedented access to Tinker via an ‘Ask Me Anything’ (AMA) session on Reddit during Game 3.
Categories
Beer Technology

Here’s How You Can Win This Adorable Heineken Beer Transporting Bot

Nobody likes lugging around a heavy cooler under the summer sun. It feels like freshman duties, a task delegated to younger siblings. But the brilliant folks at Heineken put their thoughtful caps on and created a charming little robot to carry the cooler full of cold ones around for us.

Meet the Heineken B.O.T. (Beer Outdoor Transporter). Not only does it have a clever little acronym for a name, it also exists to serve you loyally by hauling 12 cans of Heineken wherever you go. Pixar couldn’t have written this up any better.

If you’re looking to get the Heineken B.O.T. to do your bidding, visit HeinekenBOT.com for a chance to win starting today.

Categories
Beer Drinks Food Fashion

Check Out the New HUF x Pabst Blue Ribbon 4th of July Collection

Photo: HUF

Every year we’re treated to a slew of special releases centered around the 4th of July. Special collaborations like this new one from skate and streetwear legend HUF and Pabst Blue Ribbon are a proper tribute to America’s birthday, and I’m here to welcome the drip drown me in gaudy Independence Day spirit.

The new collection, as part of HUF’s 4th of July Pack, includes Pabst Blue Ribbon collab items like a rayon woven button up shirt, a Kanga 12-pack cooler, bbq grill & beer cooler, and snapback cap. Cop the whole capsule collection and watch Uncle Sam smile at you approvingly with beaming capitalistic pride.

HUF x Pabst Blue Ribbon’s collection is available now on hufworldwide.com.

Categories
Alcohol Beer Food Policy Science Sustainability

Finnish Brewery Showing How All Waste, Even Goose Poop, Can Be Used To Make Beer

Photo courtesy of Ant Brew and Lahti European Green Capital

Each year, the European Commission designates one city as the “Green Capital of Europe” in recognition of their efforts towards sustainability. 2021’s Green Capital is Lahti, Finland, where 99% of the town’s household waste is already repurposed.

To show just how far you can go to reutilize waste to make other things, Lahti brewery Ant Brew has created a line of “Wasted Potential” summer craft brews that all use waste, ranging from fruit pulps to goose poop.

Photo courtesy of Ant Brew and Lahti European Green Capital

The goose poop won’t actually go into the beer (although the fruit pulp will), but is instead being used in a food-safe way to smoke the malt used to make one of Ant Brew’s waste-inspired beers. That particular stout will help local parks get cleaner by removing goose droppings from the premises.

Also in the lineup is a witbier that is brewed with orange peels from a local market’s juice pressing station, imbued with fruit purees just past their best by date but still great as an ingredient for beer.

Other ingredients that will be used in the Wasted Potential Beers include roadside weeds, wild herbs, and mosses.

Photo courtesy of Ant Brew and Lahti European Green Capital

While only Finnish folk will be able to drink this beer once it’s released for the summer, the entire world can take a lesson from what Ant Brew and Lahti are doing in the brewing realm.

The biggest takeaway here is that if you really put your mind to it and get creative, virtually any waste can be repurposed to make something unique and useable.

Categories
Beer Feel Good

Coors Gives Back For Wildfire Relief

With the American West having its worst wildfire season in at least 70 years, Coors Banquet increased its annual support to the Wildland Firefighter Foundation with a $300,000 donation and the release of a branded T-shirt to help support the cause.

The donation, which builds on a seven-year relationship with the foundation, will go toward providing assistance to firefighters and their families during a wildfire season that has burned some 7.5 million acres, killed at least 35 people, destroyed hundreds of structures and caused extreme air pollution.

Coors Banquet also has created limited-edition Protect Our West T-shirts, which are available here for $21.99. All proceeds will be included in the brand’s donation.

Since 2013, Coors Banquet has donated $1.5 million to the nonprofit, which provides financial and educational support to injured or fallen wildland firefighters and their families. In the last 20 years, 13 states have recorded the worst wildfires in their history, and the threat of widespread wildfires is on the rise.

“Unfortunately, we’ve seen wildfires become more devastating almost every year, and Coors Banquet will continue to look for ways to amplify our partnership with the Wildland Firefighters Foundation,” says Heidi Gilbertson, marketing manager for the brand. “That’s why this year, we’re increasing our donation and giving consumers a way to show their support, too, with a T-shirt where proceeds go toward this cause.”

Categories
Beer

Allagash Brewing Announces 2021 Releases

We’re a month into the new year and everything isn’t all terrible. Case in point, Allagash Brewing Company has announced a release calendar for this year including a full lineup of new beers.

Described as “a roster of reimagined seasonals,” the new brews include the turmeric-tinted Kurkuma, the Belgian-style Truepenny, and bourbon barrel-aged stout named Nocturna.

“We are thrilled to launch several beers from the Allagash pilot innovation program in 2021,” said Allagash Founder Rob Tod. “These releases represent an array of styles and flavors that exemplify our team’s creativity, passion and ability to bring unique beers to market. We continue to stay true to our values while keeping up with our fans’ demand for innovative new beers and organic options.”

So, add the below dates to your Google Calendars now — there may not be much else going on.

Fine Acre

The first year-round organic offering from the brewery, its grain bill yields a balanced flavor that is both cultivated and refreshing. Alagash’s Fine Acre launches later this month.

Kurkuma

Turmeric, or “kurkuma” (its Polish translation) adds a hint of spice to this saison-style ale. Brewing with the whole root lends all of the subtle aspects of spice to Kurkuma’s profile. It launches in early February.

Truepenny

Due this May, this Belgian-style Pilsner delivers with its classic grain bill and noble hops. It distinguishes itself with a hint of wild beer, but blended for balance.

Haunted House

Move over Oktoberfest, this hoppy dark ale was inspired by the team’s love of both pitch-black porters and Allagash House Beer. Originally available only at the brewery, they decided to bring this fan favorite to the masses. Roasted barley and Blackprinz malt curse this beer with a gravely dark hue. Hopped with Crystal, Nugget, Cascade, and Northern Brewer, this beer ends with a coffee note and complex malty palate. Allagash Haunted House hits this August.

Nocturna

Rounding out their new releases, this stout is aged in bourbon barrels with vanilla beans. The result is roasty and sweet aromatics including toffee, chocolate and oak. Due out late September, this beer will pair perfectly with your Fall bourbon of choice. 

Categories
Alcohol Beer Restaurants

Cracker Barrel Is Adding Alcohol To Its Menus Nationwide

Photo courtesy of Cracker Barrel

Cracker Barrel is known as a country family restaurant chain, with old school American dishes gracing the menu. As a pretty conservative establishment, it hasn’t had alcohol on the menu in its 51 years in service.

Starting this year, however, the chain has decided to give booze a shot, and is adding beer, wine, and mimosas to roughly 600 of its restaurants nationwide.

Photo courtesy of Cracker Barrel

Cracker Barrel has been testing the alcoholic options at 100 locations recently, following feedback from its customers that they would love to have adult drinks on the menu. So far, the program has had convincing results, influencing Cracker Barrel to expand the program to most of its 660 locations.

These options include to-go mimosa kits, according to CNN, as well as a selection of beer and wine. Mimosas have also been popular with breakfast and lunch guests, so they’ll be available in the restaurant as well.

Cracker Barrel plans to have alcohol available in 600 locations by July 2021, and also looks to expand their current options to include other boozy choices. We’ll have to see what that exactly includes as time goes.

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#foodbeast Alcohol Beer Culture Entrepreneurship FOODBEAST Restaurants SPONSORED

Without DACA, Vegas Wouldn’t Have Its Best Al Pastor Tacos

Sure we’re all familiar with Plato’s quote, “Necessity is the mother of invention.” It’s true, for the most part. But invention isn’t exclusive to the phrase as well. Survival is a logical byproduct of necessity, facilitating dreams to be manifested and goals to be achieved. Such is the case with sisters Faviola and Gabriella Trujillo, whose own chain of successful taco restaurants, Taco Y Taco, was born from a need to simply survive, especially with odds stacked against them.

Their father is an entrepreneurial success story as well, starting from a small butcher shop in Mexico, to opening up multiple full-service markets in Las Vegas, NV. But when economic downturn forced him to close up locations save for one, the Trujillo sisters knew that their circumstance as undocumented individuals made it likely that no one would hire them or offer them a work permit. The necessity to survive immediately grew from that seed of uncertainty and led them to formulate a sound business plan that would serve as the blueprint for their now successful business.

But defying the odds isn’t new to Faviola and Gabriella, who beyond their immigration status in the country, also broke through the typical perception of what a Mexican restaurant is, and presented a unique and different approach to a customer’s dining experience. Fresh ingredients, tried and true recipes, and attention to detail highlight Taco Y Taco’s model, creating a meal that’s memorable through a couple euphoric bites of their nationally-recognized al pastor tacos or simply knowing that it was built through taking a chance and living out one’s own dreams, no matter what circumstances or how daunting they initially seem to be.

Faviola and Gabriella have definitely made their mark in the world — have they or other similar experiences inspired you to do the same? 

Recognizing that everyone has the ability and potential to do so, Cerveza Montejo wants to empower people to share their ideas with the world and turn them into pathways for extraordinary success. With the launch of their Stories That Defy Contest, Montejo is providing an opportunity for someone to win $10,000 to start their own business, artistry, or pursue creative endeavors. Find out more and enter now at StoriesThatDefy.com.

MONTEJO “STORIES THAT DEFY” CONTEST

NO PURCHASE NECESSARY.  Open to AZ, CA and NV residents 21+.  Entries must be received by 8/31/20. See Official Rules at www.storiesthatdefy.com for prizes and details. Message and data rates may apply. Void where prohibited.

Created in partnership with Montejo.