Alcohol Beer What's New

Shiner Bock Goes South Of The Border For Inspiration

¡Órale! It’s one of those terms that means so much to so many in Mexican culture. It can be a greeting, a question, an affirmation or a call to action. For Shiner Bock Beer, it’s now a rallying cry for a good time.

The Texas-based brewery recently introduced its new Mexican-Style Cerveza, ¡Órale!. Crafted with 2-row malt and lager yeast and brewed with agave, this beer features an earthy, mildly sweet flavor.

While Mexican imports have had a decades-long run of growth in popularity, consumer preferences are now moving beyond just imports and into craft-brewed Mexican-style lagers, up nearly twofold in 2021. Shiner has the combination of resonating with craft beer fans and an expertise in brewing sessionable lagers.

“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! – a word that expresses so much in the Spanish language.”

¡Órale! is also crisp and sessionable, pairing especially well with spicy, flavorful foods. Shiner Bock’s ¡Órale! is rolling out nationally this month and will be sold in 6-pack and 12-pack cans and bottles.

Alcohol Fast Food What's New

Shake Shack is Serving Up Boozy Bourbon-Infused Bacon Jam in Two New Items

Photo: Shake Shack

What’s better than bacon? Many might say nothing. But what about bourbon-infused bacon? Do I have your attention now? Shake Shack recently released two new menu items featuring a bourbon bacon jam.

The Bourbon Bacon Cheddar Burger and Bourbon Bacon Cheddar Chicken sandwich, launched on May 6. Shake Shack’s bourbon bacon jam marries Maker’s Mark Kentucky bourbon, which is aged to taste and has notes of vanilla, caramel and oak, with bacon that is smoked for six hours using real hardwood applewood. The irresistible result is condiment that’s sweet and savory, with woodsy and smoky notes and a kiss of heat. 

The Bourbon Bacon Cheddar Burger includes a white-cheddar cheeseburger, made with fresh 100% Angus beef, topped with the aforementioned bourbon bacon jam, crispy shallots and ShackSauce on a toasted potato bun. The Bourbon Bacon Cheddar Chicken Sandwich is a crispy, whole white meat chicken breast topped with white-cheddar cheese and bourbon bacon jam over pickles on a toasted potato bun.

Starting at $8.00 a sandwich, both are available now at Shake Shack locations nationwide. 

Alcohol Beer Celebrity Grub Drinks Recipes

Elysian Brewing Hires Action Bronson as its ‘Director of Dank’

Elysian Brewing Company recently hired Action Bronson as its “Director of Dank,” in conjunction with the Seattle-based brewery rolling out its Dank Dust IPA nationally.

The 8.2% ABV pine-forward India Pale Ale is brewed with proprietary terpenes providing the beer with its “dank” aroma. The sweet hop flavor and low bitterness turn the classic Space Dust IPA up a notch.

Because beer and snacks go hand-in-hand, Elysian has tapped Bronson, a well-known rapper, chef and author, to create recipes worthy of pairing with the beer.

“Dank is a lifestyle,” says Action Bronson. “I even have a dank dossier, which is why I am Elysian Brewing’s Director of Dank. I worked with the brewery to create two recipes to pair with Dank Dust. The flavors, aromas and creativity that you’ll see in the recipes are inspired by the dankness of the IPA.”

“We took putting the ‘Dank’ into Dust seriously,” added Joe Bisacca, Elysian Brewing’s Co-Founder. “Nailing the earthy, citrusy, piney, dank aroma took trial and error and we love how Dank Dust turned out. To really make sure our drinkers had the dankest occasion, we hired Action Bronson as our Director of Dank to create snack recipes worthy of pairing with the beer.” 

Designed to be recreated at home, the recipes include Sticky Short Ribs and Funkified Funnel Cake, each featuring ingredients readily available at your local grocery store. Check them out below.



  • Short ribs 
  • 1 cup turbinado sugar 
  • 1 tbsp black pepper
  • 1 tbsp Kosher salt
  • 1 tbsp garlic powder
  • 1 tsp crushed red pepper


Prep short ribs (cutting Korean Style). Mix sugar, salt, pepper, and garlic powder in a bowl and combine well. Cover the meat with the mixture. Preheat oven/air fryer 420 degrees. Roast for 30 to 35 minutes, checking them around 20 minutes, keeping an eye on it so the sugar doesn’t burn. Cut the ribs into pieces, let cool and drizzle with hot Chinese mustard 



  • ½ cup of Elysian Brewing Dank Dust IPA 
  • 1 cup flour 
  • ¼ tsp baking powder 
  • 1 pinch salt 
  • ½ tsp cinnamon
  • Powdered sugar 
  • Extra virgin olive oil to fry


Combine flour, baking powder, salt, and cinnamon in a mixing bowl. Add Dank Dust IPA slowly to the mix until the texture is that of a paste. Once mixed, transfer into a large plastic sealable bag and refrigerate for two hours. Heat oil in a shallow frying pan. Test the oil before frying. Once ready, cut a little piece of the plastic bag corner and use it to pipe batter funnels into the hot oil. Let fry, flip then remove and place on a wire rack to cool. Dust with powdered sugar and top with your favorite sweets. Action suggests gummy bears and chocolate sandwich cookies.

Alcohol Design Feel Good Food Waste News Sustainability

Johnnie Walker Debuts Paper-Based Bottle Made From Sustainably Sourced Wood

Photo: Johnny Walker

Here’s a toast to sustainability… literally. Diageo, the maker of brands like Ciroc and Don Julio, recently  announced the creation of the world’s first ever 100% plastic free paper-based spirits bottle.

Made entirely from sustainably sourced wood, the bottle debuted with Johnnie Walker earlier this year.

Created through a new partnership with Pilot Lite, Pulpex Limited is a new sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading consumer goods companies in categories including Unilever and PepsiCo. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology, this year.

“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking,” said Ewan Andrew, Diageo’s Chief Sustainability Officer. “It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”

Pulpex Limited has developed a scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.

Pulpex Limited’s technology allows it to produce a variety of plastic-free, single mold bottles that can be used across a range of consumer goods. The packaging has been designed to contain a variety of liquid products and will form part of Diageo’s commitment towards Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’.

Alcohol Drinks What's New

Sacred Seltzer is Made Using Real Holy Water

American art collective, MSCHF, infamous for stirring the pot through incendiary pop culture product collabs, is back with another drop that’s sure to stir said pot into into a whirlpool of, well, mischief.

Introducing Sacred Seltzer, the first hard seltzer that’s made with actual holy water — 95% real holy water to be exact. MSCHF’s website indicates that the holy water was “blessed according to official Catholic procedure on March 31, 2022 in LA County, CA.” Beyond the spiritual details, Sacred Seltzer is also made up of 5% alcohol and comes in three flavors: Mango, Cherry and Lime.

If you’re down for your next hard seltzer sips to be blessed, MSCHF is now selling Sacred Seltzer on their site as a six-pack for $24 for a limited time.

Alcohol Drinks Food Fashion What's New

Patrón Partners with Designer John Geiger to Create Limited Edition Sneaker

When it comes to fine craftsmanship and attention to detail, both Patrón and John Geiger have plenty in common. Which is why it makes all the sense in the world that the two link up to produce a one of a kind, limited edition luxury sneaker to represent their dedication to perfection.

The limited edition GF-01 sneaker by John Geiger features rare materials and a distinct colorway that takes inspiration from Patrón’s agave fields in Jalisco, Mexico. A closer look at the sneakers reveal specialty leather, Geiger’s signature street style, his unmistakable ‘g’ logo and distinctive imagery of the Patrón bee.

Fans looking to cop should take note that the Patrón x John Geiger GF-01 sneakers will be dropping tomorrow, May 5, at 5 p.m. ET on, while supplies last, and retail for $250.00. 

Alcohol Drinks What's New

Meet the Ready to Drink Cocktails Inspired by a Viral Tweet and Issa Rae’s ‘Insecure’

Issa Rae has been an inspiration to some, for sure, but did you know that she’s even inspired the launch of a ready-to-drink cocktail? Well, apparently the suggestion she gave to a friend in the tweet below led to Phreshly. 

The Atlanta-based brand recently released two canned cocktails, Bay Lemonade and G’iddem. Both cocktails are inspired by flavors from Ghana and Louisiana, where the three founding members once called home. Bay Lemonade combines flavors of strawberry, lemon and a hint of lavender fused with aged bourbon, which are reminiscent of the Bayou. Inspired by the flavors of Ghanaian Sobolo, G’iddem mixes blueberry, pineapple, rum, a twist of lemongrass and a dash of agave nectar. 

This is the first release from Phreshly, a Black-founded, majority women-led cocktail brand founded by tech ex-pats Paul Owusu (the aforementioned tweeter), Tai Applewhite and Ama Marfo. These canned cocktails are 100% vegan, plant-based, gluten-free, lactose-free and made from all natural whole ingredients. The brand also partners with minority-owned farms across the U.S. to source its ingredients. For example, they source strawberries and blueberries from a family farm in Mississippi, further adding to their mission to amplify Black farmers and family-owned businesses in the Southeast, where it is based. 

“I tested over 125 different cocktail recipes and tinctures to compose the final G’iddem cocktail recipe that brings me back to my days of sipping on the delicious flavors of Sobolo in the summer sun,” said Phreshly Co-Founder Paul Owusu. “This launch has been a labor of love and we’re so excited to bring these amazing ready-to-drink cocktails to market!” 

Phreshly are sold in four-packs and are available for purchase online for $21.99.

Alcohol Drinks What's New

Batch & Bottle Lets You Enjoy Bar Quality Ready-To-Drink Cocktails Right at Home

Everyone loves a good cocktail, but not everyone can make a good one. So, William Grant & Sons, the owners of brands like Sailor Jerry and Tullamore D.E.W, is making it easier with their new Batch & Bottle line of ready-to-drink cocktails.

Available in four classic yet distinct cocktails, the Batch & Bottle offerings include the Monkey Shoulder Lazy Old Fashioned, the Reyka Rhubarb Cosmopolitan, the Glenfiddich Scotch Manhattan and the Hendrick’s Gin Martini. Each cocktail was created by their respective brand’s ambassadors (usually former bartenders who have a specific love for that spirit) and other industry experts.

“As consumer drinking occasions continue to rapidly evolve, and as Ready-To-Drink cocktails continue to explode in popularity across the US, we want to arm our fans with elevated and exciting cocktail options from the iconic brands they already know and love,” said Paul Basford, William Grant & Sons US President and Managing Director. “As Master Distillers, industry leaders and cocktail aficionados, we know our spirits best, so we wanted to offer our expertise, batched for people to be able to finally enjoy bar quality cocktails at home, without the hassle.” 

Learn a little more about each of the four Batch & Bottle expressions below:

  • Monkey Shoulder Lazy Old Fashioned: This Old Fashioned combines Monkey Shoulder Scotch Whisky’s blend with bitters and golden sugar to make the whiskey drinker’s classic cocktail.
  • Glenfiddich Scotch Manhattan: The Manhattan but make it with Scotch. Glenfiddich’s single malt soothes the sharp bitters and envelops the sweet vermouth, creating a cocktail both bold and delicate.
    Hendrick’s Gin Martini: Distilled with the unusual inclusion of cucumber and rose, the Hendrick’s Gin cocktail is full of floral, citrus and herbal notes.
  • Reyka Rhubarb Cosmopolitan: Reyka Vodka, made of Iceland, mingles rhubarb, blood orange and fresh lime to create the classic cocktail made famous in movies and TV shows.

Previously made available in the UK and Australia, Batch & Bottle is available nationwide for a $16.99 a bottle.