Alcohol Drinks Food Festivals News

A Festival Dedicated to Hard Seltzers is Coming to LA

Cannonball Productions will bring Seltzerland, its nationally-touring hard seltzer festival, to Long Beach this February.

Festival goers will be able to sample from over 100 flavors of hard seltzers as they go through an immersive experience featuring brands like White Claw, Mike’s Hard Lemonade Seltzer, Vizzy, Topo Chico Hard Seltzer, Playamar, and Sparking Ice Spiked. There will also be munchies from Hormel Black Label Bacon and Rockit Apples as well as Seltzerland swag for photoshoots.

After launching in Chicago in August 2020, Seltzerland visited five cities that year taking the event outdoors during the pandemic before embarking on a sold-out nationwide 20-city tour in 2021, hitting up Scottsdale, Tampa, Atlanta, Nashville, Austin, Chicago, Boston, Seattle, Las Vegas, and Miami.

“Clearly, hard seltzer is here to stay.” said Cannonball Productions Founder & CEO Kate Levenstien. “We are excited to give everyone the opportunity to sample the best hard seltzers and find new favorites, all while enjoying great company, fun activities and beautiful weather on rolling green golf courses.”

There are two ways to experience Seltzerland: general admission tickets begin at $35 and VIP tickets start at $55. VIP ticket holders will kick off the event with premier time slots, a full-sized can of hard seltzer, a specialty cocktail, and complimentary treat. Tickets are on sale now and can be purchased by visiting here.

Seltzerland will be held at the Long Beach Bixby Village Golf Course on Saturday, February 5.

Alcohol Design Drinks What's New

Rep Your Favorite Team With Michelob Ultra’s New Line of Limited Edition NBA-themed Cans

Michelob Ultra, the official beer of the NBA, has just debuted a limited edition lineup of team cans that feature unique designs and branding.

The NBA team cans feature 18 teams from around the league and were designed by four emerging artists at the intersection of streetwear, sports and entertainment: Sophia Chang, Drake Cereal, Cristophe Roberts, and Chuck Anderson.

If you’re looking to rep your team via a cold one, the Michelob ULTRA NBA team cans are now available for a limited time at local beverage distributors and arenas in participating markets.

Alcohol Drinks Restaurants

Applebee’s Location Has ‘The Largest Margarita in Texas’

Proving that the age old adage “everything’s bigger in Texas” is true, an Applebee’s location in Irving, Texas has what it claims to be ‘The Largest Margarita in Texas’.

The Texas-sized portion certainly has a lot to boast about, as the massive drink is six feet high, four and a half feet wide and holds 65 gallons of margarita. Talk about drinking good in the neighborhood. It looks like this gargantuan marg is to help promote the fact that Applebee’s popular DOLLARITAS are back through the end of January in select Texas restaurants.

If you’re super thirsty or just want a fun selfie to post, check out The Largest Margarita in Texas at the Irving Applebee’s location on 1901 North Beltline Road.

Alcohol Drinks What's New

Jameson Irish Whiskey Introduces New Jameson Orange

Jameson Orange is a brand new expression from Jameson Irish Whiskey that gives a refreshing, citrusy twist to the classic spirit.

The new offering is a bottle bursting with natural orange flavor that mingles with triple-distilled Jameson Irish Whiskey and clocks in at 30% ABV. With this new Jameson Orange, the door to endless cocktail possibilities is opened.

“The concept behind Jameson Orange was to create a product that would appeal to a growing audience of flavored spirits fans and curious whiskey drinkers, drawing on the quality and integrity of our award-winning triple-distilled Irish whiskey,” said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA.

Jameson Orange is now available at retailers and bars nationwide.

Alcohol Drinks

Budweiser Launches Golden Can Sweepstakes With $1 Million Prize

If you ever wanted to experience the thrill of joining the chase of a Golden Ticket sweepstakes à la Charlie Bucket, then this new $1 million giveaway from Budweiser is just for you.

Dubbed the Live Like A King Sweepstakes, Budweiser is giving consumers ages 21+ the chance to win a cool $1 million by dropping limited quantities of golden cans within specifically marked Budweiser packs across the country.

If you happen to find a golden can, simply post a photo of it on Facebook, Instagram or Twitter, and tag @budweiserusa with the hashtags #LiveLikeAKing & #Sweepstakes for a chance to win that big milly. Consumers can can enter from January 10 through February 20.

Alcohol Deals Drinks

J Balvin Wants To Buy You A Beer For New Year’s

New Year’s Eve 2021 is shaping up to look more like New Year’s Eve 2020 than many had hoped. Miller Lite and J Balvin want to help you prep for your parties ahead of time so that small business owners can close up shop early to be with their own friends and family via The Closed for Miller Time.

Instead of shopping on New Year’s Eve, customers (in eligible states) can buy a 6-pack courtesy of Miller Lite and J Balvin between Sunday, December 26 and Thursday, December 30. Consumers can claim their beer rebate by visiting and uploading their receipt. 

The Closed for Miller Time is part of Miller Lite and J Balvin’s partnership, which was announced earlier this year. To announce the partnership, the pair surprised fans by taking over a traditional bodega and immersed unsuspecting shoppers in J Balvin’s version of Miller Time — spending time with his close friends and family.

“What I love about my partnership with Miller Lite is that it’s all about giving back to the community, having a good time and connecting with your people,” said J Balvin. “Everyone deserves to celebrate this New Year’s Eve and enjoy some Miller Time with their family and friends. All you have to do is stock up on your beer ahead of the night at your favorite local spot, and we’ll take care of the rest to support a good cause.”

“We decided to work with J Balvin because of who he is behind the scenes with friends and family – Jose. He is all about authenticity, describes himself as a ‘regular guy’, and is passionate about supporting those who are working hard during the holidays and deserve time off with family and friends.” added Sofia Colucci, Vice President, Miller Family of Brands. “We hope this initiative inspires others to shop early instead of rushing to buy beer the same day. With this simple act, our fans will help us give back to the community, allow others to spend time with their people, and give a little extra support to small businesses everywhere this holiday season.”

To continue the support of a cause very close to the duo, Miller Lite will donate $50K to the Accion Opportunity Fund, a total of $100K to date through the partnership with J Balvin. The nonprofit provides affordable capital, educational resources, coaching, and networks to small business owners and advances racial, gender, and economic justice for all.

Alcohol Beer Drinks

Beer Brand Goes Viral For New Berry Brew

If you love The Little Lad, the viral star behind “Berries & Cream,” you can now toast to him with his own beer. Shiner Bock Beer recently announced the limited release of a new Berries & Cream brew, in celebration of the social media sensation.

The Texas-based brewery created a new brew that will exclusively be available on tap at the Spoetzl Brewery in Shiner, Texas. All brewery visitors will be offered a complimentary sample when they book a tour. 

The beer (ABV: 5%) is based on Shiner’s classic cream ale recipe. Its Berries & Cream brew also includes a healthy splash of raspberries and blackberries giving it a fresh, juicy flavor, and it all comes together with a crisp, refreshing finish.

“This festive beer is designed to treat our brewery goers to something special,” says Shiner Head of Marketing, Matt Pechman. “Here at Shiner, we don’t take ourselves too seriously.  Just like the Little Lad, we love Berries & Cream and are excited to spread joy with our new brew!”

Like most trends, Shiner Bock’s Berries & Cream will only be around for a limited time.

Alcohol Drinks What's New

Bud Light Seltzer Has Two New Flavors For 2022

Bud Light Seltzer is bolstering its already robust lineup for 2022 with Bud Light Seltzer Hard Soda and Bud Light Seltzer Sour. Bud Light Seltzer Hard Soda will be a permanent addition to the roster, while Bud Light Seltzer Sour will be a limited time offering.

Bud Light Seltzer Hard Soda offers classic soda flavors like Cola, Cherry Cola, Orange Soda, and Citrus Soda and will be available January 3, 2022. As for Bud Light Seltzer Sour, there will be Blue Raspberry, Watermelon, Lemon, and Green Apple flavors and are ready for purchase on December 27, 2021.

So whether you’re down for some classic soda flavors or want your Bud Light Seltzer with a burst of sour punch, you’ll be happy to know they’re both help you get the new year cracking.