Launching this June, Bud Light Seltzer Frozen Icicles look to be a primetime summer accessory to help ring in the season of keeping cool af. Essentially boozy ice pops, the Frozen Icicles will be launching in mid-June 2021 in three heat-beating flavors: Cherry Limeade, Blue Raspberry, and Summer Ice.
Each Bud Light Seltzer Frozen Icicle carries a light 5% ABV, 30 calories, and 3 grams of sugar, making for a perfect option if you’re trying to curve high temps without getting too sloppy.
Each year, the European Commission designates one city as the “Green Capital of Europe” in recognition of their efforts towards sustainability. 2021’s Green Capital is Lahti, Finland, where 99% of the town’s household waste is already repurposed.
To show just how far you can go to reutilize waste to make other things, Lahti brewery Ant Brew has created a line of “Wasted Potential” summer craft brews that all use waste, ranging from fruit pulps to goose poop.
The goose poop won’t actually go into the beer (although the fruit pulp will), but is instead being used in a food-safe way to smoke the malt used to make one of Ant Brew’s waste-inspired beers. That particular stout will help local parks get cleaner by removing goose droppings from the premises.
Also in the lineup is a witbier that is brewed with orange peels from a local market’s juice pressing station, imbued with fruit purees just past their best by date but still great as an ingredient for beer.
Other ingredients that will be used in the Wasted Potential Beers include roadside weeds, wild herbs, and mosses.
While only Finnish folk will be able to drink this beer once it’s released for the summer, the entire world can take a lesson from what Ant Brew and Lahti are doing in the brewing realm.
The biggest takeaway here is that if you really put your mind to it and get creative, virtually any waste can be repurposed to make something unique and useable.
As restaurants across the country look to reopen in the coming months, up to 80% of them are reportedly still at risk of permanent closure. Stella Artois, in partnership with The James Beard Foundation, will be supporting the hospitality industry with the release of an aluminum “Open for Good” bottle that will contribute a portion of the proceeds towards helping the industry.
“Over the last year, our work with the James Beard Foundation has allowed us to support restaurants from the start of the pandemic. With the return to full capacity, we hope this new product offering can further support the industry to safely return to operating as we remember them,” said Lara Krug, VP of Marketing, Stella Artois.
Named after the James Beard Foundation’s Open for Good campaign, the new “Open for Good” aluminum bottle not only supports the restaurant industry but gives back with proceeds from each bottle sold benefitting the campaign. Over the past year, the Open for Good campaign has supported chefs by leveraging their voices to advocate for the industry, provided direct financial relief, and created critical resources and connections for the industry.
The “Open for Good” bottles will also give consumers an opportunity to participate in rebuilding the restaurant industry and will feature custom QR code that allows consumers to take steps to further recognize and support their favorite local restaurants.
“As a longtime supporter of the Foundation, we’re excited to have partnered with Stella Artois over the past year to do all we can to help the independent restaurant industry survive by providing financial grants as part of our Food and Beverage Industry Relief Fund, delivering more than 80 webinars to help the industry navigate things like PPP loan forgiveness and enhanced safety protocols, and delivering financial relief via our Investment Fund for Black and Indigenous Americans,” says Clare Reichenbach, Chief Executive Officer, James Beard Foundation.
The “Open for Good” bottles are a part of Stella Artois’ upcoming campaign, “Your Table Is Ready,” dedicated to bringing people back to restaurant tables. “Your Table Is Ready” is part of Anheuser-Busch’s “Let’s Grab A Beer” platform that aims to make the moments we come together over a Stella Artois even better.
Stella Artois and the James Beard Foundation came together for other programs, like “Dining Together, Apart,” “Far From You, But Yes I Do,” and “Stella Sessions@Home,” where a portion of proceeds from all Stella Artois purchased on-premise went to the James Beard Foundation. Additionally, in November 2020, Stella Artois donated a portion of proceeds from all Stella Artois purchased nationally in bars and restaurants to the James Beard Foundations’ “Food and Beverage Investment Fund for Black & Indigenous Americans.”
The custom-designed aluminum structure with a sturdy bottle and premium inks is distinctly different the classic Stella Artois bottle. The 14 oz Stella Artois “Open for Good” bottle will be available starting June 7th at participating restaurants nationwide.
OddFellows Ice Cream Co. has recently released The Boozy Capsule, a collection of six liquor-laced ice creams based on cocktails from some of the world’s best bars.
The Boozy Capsule was crafted by OddFellows’ Chef and Co-Founder, Sam Mason who has transformed signature cocktails from some of the world’s most talented bartenders into ice cream form. The release also aims to give back to the hard-hit hospitality industry as bars and restaurants start to reopen.
OddFellows will donate 10% of proceeds from the capsule to Another Round Another Rally, a charity providing education and emergency aid to professionals working in the hospitality sector.
The six cocktail ice creams in ‘The Boozy Capsule’ include:
Death & Co.’s Buko Gimlet – Coconut water sorbet infused with New York Distilling Company’s Dorothy Parker Gin, Novo Fogo Cachaça, Kalani Coconut Liqueur, lime and pandan
Two Schmucks’ Strawberry Kush – Non-dairy sorbet that combines Bacardí Carta Blanca Rum with mint, lemon, Angostura Bitters, saline and cardamom
Long Island Bar’s Cosmopolitan – Cranberry-lime sorbet infused with Absolut Citron Vodka, and Cointreau Liqueur
Maybe Sammy’s La Finca – Coffee ice cream infused with Mr Black Cold Brew Coffee Liqueur and Oloroso Sherry with gems of Manuka Honey
Attaboy’s Penicillin – Sweet cream whisky ice cream infused with Dewar’s Blended Scotch Whisky with a hint of lemon, gems of honey and candied ginger
Limantour’s Mr Pink – Sweet cream gin ice cream infused with New York Distilling Company’s Dorothy Parker Gin with nuggets of grapefruit sorbet infused with rosemary, lime, basil and orange bitters
“Enjoying a world-class cocktail in a beautiful bar is the absolute best, and we wanted to capture that experience and celebrate our hospitality industry peers with this boozy capsule,” says Mohan Kumar, Co-Founder of OddFellows. “I’ve had many amazing nights in these bars and I’m excited to be bringing their essence to the nation in ice cream form; giving their fans (and ours) a creative take on something they have not been able to access during the last year.”
The Boozy Capsule also celebrates OddFellows’ return to Brooklyn’s Williamsburg neighborhood where it originated, with its new flagship store in Domino Park. Located at 40 River Street, OddFellows Domino Park will offer the largest ice cream flavor selection that OddFellows has ever featured, with 24 flavors. Its opening menu featured a variety of flavors like Coffee Crunch and Chocotorta, Carrot Cake Cream Cheese, Lemon Shortbread Thyme and Mandarin Jasmine Brulee, among others. Limited time capsule collections, which launched August 2020 with the Desus & Mero Bodega Capsule, will also be a prominent menu feature.
In addition to its ice cream menu, OddFellows Domino Park will also have a happy hour. Coming this summer, the menu will feature a curated list of natural wines, local beers, and boozy ice cream concoctions.
OddFellows’ The Boozy Capsule is available in OddFellows’ New York City and Boston stores for $13.50 per tub, and shipping nationwide at oddfellowsnyc.com for $89.99 for the whole collection.
Fans of Guinness will have a new entry into the iconic line of stouts to drool over.
The brand has added an all-new beverage in the form of Guinness Nitro Cold Brew Coffee Beer.
This nitrogen-based drink is an amalgam of roast coffee cold brew and Guinness’s bold stout flavors, along with the rich notes of espresso, chocolate, and caramel.
While coffee-flavored, the Nitro Cold Brew beer will feature no added caffeine outside of the natural flavoring and boast a 4% ABV.
Guinness’ Nitro Cold Brew Coffee Beer is now a permanent addition to the Guinness line of beverages. It made its debut in March and is currently expanding to more stores nationwide and internationally within the next year.
Travis Scott’s track record with successful brand partnerships speaks for itself. Lucrative deals with General Mills, McDonald’s, and Epic Games in the past year have yielded fantastic results, with corporations looking at the Sicko Mode star as the cultural icon to link with if they’re looking take their relevancy and influence with this generation to the moon. Now, Anheuser-Busch has followed suit by partnering with Scott on new spiked seltzer called CACTI.
CACTI is a new entrant in the burgeoning hard seltzer category that uses 100% premium blue agave from Mexico, cold fermented cane sugar, agave syrup, and a hint of lime juice. Available flavors are Lime, Pineapple and Strawberry and will come in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles.
This collaboration sounds like another timely win for Scott as the hard seltzer market has been booming with the likes of White Claw putting their stamp on cultural relevancy. And with the creative genius that the rap game Cactus Jack wields with savvy branding and taste, it’s only a matter of time before CACTI makes its way into personal fridges and coolers nationwide.
Last year, Pabst Blue Ribbon launched their first Hard Tea product. Flavored with Peach, the drink was made available in select locations across the country.
Now, PBR has expanded its Hard Tea selection with a brand-new line of Hard Tea Seltzers.
The new alcoholic beverages include Raspberry Black Tea, Peach Black Tea, Pineapple Passionfruit Black Tea, and Lemon Black Tea. All will be a permanent addition to the Pabst Blue Ribbon Hard Tea line.
You can find them available now at beverage retailers in these 21 states: AK, CO, FL, IA, ID, IL, IN, KS, ME, MI, MN, MO, NE, NY, OH, OR, PA, TX, WA, WI, and WV.
SONIC is now taking out the DIY work many of us have done when it comes to spiking our slushes. Be on the lookout, as many of the chain’s iconic flavors are getting turned into boozy hard seltzers.
The drive-in giant has teamed up with COOP Ale Works to add eight of its beverage selections as hard seltzer options. SONIC chose COOP since both the fast food icon and the brewery are based in Oklahoma City.
These won’t be sold on the SONIC menu, but will be available at distributors and stores that will be announced in the future.
For those wondering, the eight flavors SONIC is making into hard seltzers are as follows: Ocean Water, Orange Pineapple, Mango Guava, Melon Medley, Cherry Limeade, Classic Lemonade, Lemon Berry, and Original Limeade.
While we don’t know exactly where these seltzers will drop yet, we can confirm that they will launch on May 1st. We’ll know more about where you can find them once they arrive.