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Alcohol Drinks

Travis Scott Debuts New Spiked Seltzer

Travis Scott’s track record with successful brand partnerships speaks for itself. Lucrative deals with General Mills, McDonald’s, and Epic Games in the past year have yielded fantastic results, with corporations looking at the Sicko Mode star as the cultural icon to link with if they’re looking take their relevancy and influence with this generation to the moon. Now, Anheuser-Busch has followed suit by partnering with Scott on new spiked seltzer called CACTI.

CACTI is a new entrant in the burgeoning hard seltzer category that uses 100% premium blue agave from Mexico, cold fermented cane sugar, agave syrup, and a hint of lime juice. Available flavors are Lime, Pineapple and Strawberry and will come in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles.

This collaboration sounds like another timely win for Scott as the hard seltzer market has been booming with the likes of White Claw putting their stamp on cultural relevancy. And with the creative genius that the rap game Cactus Jack wields with savvy branding and taste, it’s only a matter of time before CACTI makes its way into personal fridges and coolers nationwide.

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Alcohol

PBR Adds New Hard Tea Seltzer Line To Stores In Four Flavors

Photo courtesy of Pabst Blue Ribbon

Last year, Pabst Blue Ribbon launched their first Hard Tea product. Flavored with Peach, the drink was made available in select locations across the country.

Now, PBR has expanded its Hard Tea selection with a brand-new line of Hard Tea Seltzers.

The new alcoholic beverages include Raspberry Black Tea, Peach Black Tea, Pineapple Passionfruit Black Tea, and Lemon Black Tea. All will be a permanent addition to the Pabst Blue Ribbon Hard Tea line.

You can find them available now at beverage retailers in these 21 states: AK, CO, FL, IA, ID, IL, IN, KS, ME, MI, MN, MO, NE, NY, OH, OR, PA, TX, WA, WI, and WV.

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Alcohol Drinks Fast Food

SONIC Is Making Hard Seltzers Based On Its Slush Flavors

Photo courtesy of SONIC Drive-In

SONIC is now taking out the DIY work many of us have done when it comes to spiking our slushes. Be on the lookout, as many of the chain’s iconic flavors are getting turned into boozy hard seltzers.

The drive-in giant has teamed up with COOP Ale Works to add eight of its beverage selections as hard seltzer options. SONIC chose COOP since both the fast food icon and the brewery are based in Oklahoma City.

These won’t be sold on the SONIC menu, but will be available at distributors and stores that will be announced in the future.

For those wondering, the eight flavors SONIC is making into hard seltzers are as follows: Ocean Water, Orange Pineapple, Mango Guava, Melon Medley, Cherry Limeade, Classic Lemonade, Lemon Berry, and Original Limeade.

While we don’t know exactly where these seltzers will drop yet, we can confirm that they will launch on May 1st. We’ll know more about where you can find them once they arrive.

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Alcohol Drinks Technology

Uber Buys Alcohol E-Commerce Giant Drizly For $1.1 Billion

Photo: Robert Anasch // Unsplash and NYC Russ // Shutterstock

Uber has already established itself as a delivery and transport titan with its ridesharing and UberEats apps. It’s now going big in the alcohol space, as a new partnership poises it to become the largest alcohol delivery service in the country.

The tech behemoth just bought Drizly, an e-commerce drinks platform once known as the “Amazon of Alcohol,” for $1.1 billion. According to a press release, this deal will include the integration of Drizly onto the UberEats app, although Drizly’s independent app will also remain operational.

Uber will also begin to introduce perks and deals through Drizly once their purchase officially closes, which is expected to happen by the middle of 2021.

By acquiring Drizly, Uber is shaping itself as one of the kingpins in the food delivery oligarchy. They also own Postmates, meaning that DoorDash, Grubhub, and other delivery players are facing massive competition that just got a whole lot bigger.

It’s also unclear what this will mean for delivery drivers on both platforms. Uber did increase fees on its customers now that California has Prop 22 enacted, so we’ll have to see see if Drizly’s acquisition will result in a similar change for the alcohol app.

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Alcohol Drinks What's New

Bud Light Seltzer Launches Lemonades To Kick Off 2021

Photo courtesy of Bud Light

In the world of boozy beverages, hard seltzers proved to be king in 2020. Brands popped up everywhere or created their own variations following the viral success of White Claw, and that appears to be continuing in 2021 with hard, bubbly lemonades.

Bud Light Seltzer just announced their own lineup of hard seltzer lemonades, which come in at 100 calories with less than a gram of sugar and 5% ABV.

This isn’t the first hard seltzer lemonade to come into being, as TRULY Hard Seltzer introduced their own set back in early 2020. However, with the appeal of hard seltzer and the longstanding popularity of spiked lemonades, more brands are sure to follow as the year continues.

Photo courtesy of Bud Light

Bud Light’s take on spiked seltzer lemonade will be available nationwide starting January 18th. The flavors they will have upon launch include regular, peach, strawberry, and black cherry.

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Alcohol SPONSORED

These SoCal Micheladas Are A Must Try

No matter what season it is in Southern California, you know the sun will always be shining, and the best time for cool and refreshing drinks is, well, always!  Without question, the go-to drink for the SoCal sunshine is a michelada, made with an ice cold can of Montejo Chelada.  Despite the pandemic affecting our day-to-day lives, our friends in the restaurant industry are doing their best to keep us fed while also keeping us safe.  You can be sure that these Los Angeles and Orange County spots got you covered any day of the week that you decide you need that fresh michelada.

1. Alta Baja Market (@altabajamarket) “La Chiquita”

This vibrant red and yellow miche’ from a Santa Ana market/michelada bar is made with passion fruit, with added yellow chilé packing an exhilarating punch.

2. Fiesta Martin Bar and Grill (@fiestamartinbarandgrill) “Dodger Chelada”

If bleeding “Dodger Blue” isn’t enough, you can now drink ”Dodger Blue” at this festive family-owned joint.  While this drink isn’t for champions only, it’s sure to be a grand slam in the taste department.

3. Miche Fresca King (@michefrescaking) “The Piña”

This chalice dripping with chamoy is fit for a king — made fresh daily with the proper fruit and sweets garnishing the rim. This and their other refreshing flavors definitely deserve more than one visit.

4. La Chuperia (la_chuperia1145) “Chupermichelada”

This is one goblet of fuego you are going to drool over — filled with all the spicy and zesty you want in a top notch miche’.  They make sure your thirst is quenched with a whole pint of Montejo in the mix; and are not left hungry with a side of juicy shrimp as a snack.

5. *Homemade Pineapple Michelada

If you can’t make it out to any of the wonderful places we’ve mentioned so far, creating it at home is easy!  We hollowed out a fresh pineapple to use as the cup, drip in as much (or as little) chamoy you want, spice it up with Tajin, and add in that beautiful mix of pineapple juice and Montejo Chelada — foolproof!

6. Las Chelaguas (@laschelaguas) “Vitrolero con Sandia”

You’re a true Foodbeast if you can take this drink down on your own, because this mini jug of miche’ is a hefty little thing. Fill this bad boy up with fresh sandia (watermelon) and Montejo Chelada to balance out the flavors — and of course, enjoy.

Categories
Alcohol Celebrity Grub Drinks

IT’S LIT: Travis Scott Hard Seltzer Launching In 2021

Photos courtesy of Anheuser-Busch and Shutterstock.

2020 has been a big year for Travis Scott in the food game. He got a limited-edition meal collab with McDonald’s, and to close out the decade, he’s shooting his shot with alcohol giant Anheuser-Busch on a new hard seltzer.

Photo courtesy of Anheuser-Busch

Called Cacti, this hard seltzer differs from others on the market in that it’s inspired by tequila. As such, the brand is made with Mexican premium blue agave, and contains a whopping 7% ABV. That puts it significantly higher than White Claw (5% ABV) and other competing seltzers in the market in terms of how lit you’ll get.

Travis Scott’s Cacti line is going to launch nationwide in Spring 2021, and the Cactus Jack-inspired beverage will come in three flavors: Lime, Pineapple, and Strawberry. They’ll be available in 12-ounce cans in a 9 count variety pack, as well as 16-ounce and 25-ounce single cans.

Categories
Alcohol

Jose Cuervo Family’s Private Stash Now Available In Reposado and Platino In The US

Admittedly, I’ve only enjoyed tequila within the past couple of years. When I thought of the spirit, I was yanked back to memories of cheap bottles and nights bowing down at the porcelain temple. But thanks to a visit to the Jose Cuervo distillery in Tequila, Mexico, I was able to get tequila woke and learned just how delicious it can be. To be specific, all it took was a bottle of Jose Cuervo’s Reserva de la Familia to change my outlook on tequila.

Reserva de la Familia is the Jose Cuervo family’s private stash, bottling the finest of their tequila, originally offered to friends and family and made public back in 1995. To celebrate the 25th anniversary of this introduction, Jose Cuervo has now made available Reposado and Platino expressions of their Reserva de la Familia tequila.

Characteristics of the Reposado are a unique barrel aging process that employs three different types of wood and barrel toasting styles. Heavily toasted American oak contributes intense notes of baking spices while whole, lightly-toasted American and French oaks bring forward mellow flavors of toffee and vanilla. As for the Platino, it is an unaged tequila, and due to a natural fermentation process, the notes of agave keep their original essence and come through profoundly in aroma and flavor. 

This is the perfect holiday gift for friends, family, and even yourself because you deserve it after making through to 2020, amiright?