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Burps For Bartenders: Water Brand Donates $20 A Belch, On Instagram

liquid death

Liquid Death. You read that right.

That’s the name of a contemporary, canned-water brand willing to help the thousands of bartenders without work currently. The name is silly, their new mission is not.

With every social post with the hashtag #BelchForBars and tagging @LiquidDeath on Facebook or Instagram, the brand will be donating $20 to the United States Bartender’s Guild. There’s up to $250,000 on the line for our bartenders, barbacks and hospitality staff affected by the new normal.

I know you’re just sitting at home, so… kick back a toast of sparkling water, or anything else that shoves air down your gullet, and do it already.

By Geoff Kutnick

Geoffrey Kutnick is the King of Soft Serve. Been placing ice cream in soup bowls at the buffet since '87.