Fast Food Technology

Burger King Flusters Customers By Using Whoppers To Explain Net Neutrality

At the tail end of last year, the Federal Communications Commission voted to repeal net neutrality rules. This meant that cable providers could slow down Internet services and charge more for fasters speeds or even better service.

Super wack.

In an effort to raise awareness on the subject, Burger King created a short commercial explaining the concept of net neutrality through the Whopper. And it’s actually pretty brilliant.

The fast food restaurant temporarily transformed into a Burger King/Net Neutrality Pop-Up concept.

While regular items (fries, chicken sandwiches) cost and took the same time to make as they usually would, those who ordered Whoppers were faced with a predicament.

Customers either had to wait really long time to get their hands on Burger King’s signature burger, or they could pay up to five times as much for the burger just to have it immediately.

Needless to say, some customers were steamed.

If you’re one who learns things more easily through visuals and tasty burgers, you might want to check out this commercial. Watching this really did clear up the concept of net neutrality a bit for us.

While this was an ad to inform viewers about net neutrality, Burger King claims the participants were actual customers. The only thing fake was the pricing for the faster speeds of burger making.

By Peter Pham

Pete's favorite foods include pizza, tacos and pretty much any kind of breakfast. He'll usually snap a photo or two while his food cools down.