Fast Food

Burger King Unveils Gay Pride Whopper in San Francisco


Some Whoppers come wrapped in rainbow colored paper. Get over it.

In celebration of the SF Pride Parade this past weekend, a Burger King in San Francisco introduced something called “The Proud Whopper,” which, despite its lovely rainbow-colored wrapping, is in fact no different from a regular Whopper. So read the inscriptions on the packaging: “Introducing The Proud Whopper . . . We are all the same inside.”

This campaign comes a little over month since Burger King introduced its new people-centric slogan “Be Your Way” over the old “Have It Your Way.”


“As a brand, we welcome everyone,” Burger King’s senior VP of global branding Fernando Machado told TIME, “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are.”

The burger debuted at the Burger King location along the SF Pride Parade route last weekend, footage of which can be seen in the video below. It’s a sweet spot overall, with a few requisite anti-LGBT sentiments for drama, plenty more smiles, and one girl who was even brought to tears. “A burger has never made me cry before,” she says.

There’s also some Jimmy Kimmel-esque shenanigans in there, with some folks claiming the new version might be different or even a little sweeter than the original.

Still, it’s all very simple and heart warming and good enough reason to give BK its fair share of snaps today.

The limited time Proud Whopper will be available at the BK on Market and 8th Street through Thursday, with proceeds donated to the Burger King McLamore Foundation for education.

By Dominique Zamora

Dominique would be a foodie if she had money to pay for food. For now, she gets by just looking at food photography, which results in at least one more starving journalism student every time Instagram breaks down.

12 replies on “Burger King Unveils Gay Pride Whopper in San Francisco”

I love the whopper because it dominates McDonald’s attempt at grilled cow. Bash BK if you don’t like the food, don’t be hating because they’re taking a stand for the LGBT community. And if you assholes would have read the full article you may have noticed the last sentence. “…proceeds donated to the Burger King McLamore Foundation for education.” Suck it.

*unwraps it* Yup, still looks like a messy piece of shit. Definitely is still the same inside. -note I haven’t actually obtained one, I’m just being an ass.

First let me start by saying that I have nothing against homosexuals. I have nothing against anyone (unless they do me personal wrong) because I’ve always believed that people are people. I’m for gay marriage and my best friend is gay. Let’s get that out of the way first so I’m not screamed at for being a bigoted asshole.

However, why does the Whopper have to be ANYTHING other than what it already is? Why does it have to be a gay Whopper? Why does it have to be a feminist Whopper? Why does it have to be a political Whopper or a Christian Whopper or an Atheist Whopper? Why can’t it just be… a Whopper?

However, I’d be an idiot if I said I didn’t see this coming. Some online friends and I had a big debate one night over why BK changed their slogan to “Be Your Way” and I said, “100 bucks says they’re trying to appeal to the gay population.”

Even my gay friends agreed with that one.

I’ll still go to BK if I or my kid gets a hankerin’ for it. But I must be honest and say that I know already of people who have said they WON’T go to BK anymore.

It’s going to be interesting to see if BK’s sales rise or fall (or stay the same) because of this.

First off, learn to read, because the article specified that the Whopper wasn’t changed at all to begin with. Just changed the wrapper. Also, they did it at a gay-centric event, because gays are discriminated against routinely.

Say hi to your imaginary gay friends for me.

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