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Hit-Or-Miss

Burger King: Truly Time-Sensitive Breakfast Ad Placement

Burger King‘s push into the breakfast menu market has been tireless. While the chain hasn’t reported glamorous figures in terms of their overall sales, they indeed have noted some very uplifting reports in regards to their Breakfast line. With numerous television ad spots and banner ads running across the web, the push has been inevitable, but it wasn’t until they began running this ad on one of the Foodbeast ad networks (and of course many others across the web) that their campaign caught my eye. The ad had a countdown clock, perfectly timed to my locale (Anaheim, CA), and was letting me know exactly how much time I had left until Burger King Breakfast was over in my area.

It’s quite seldom you see a brand (or the firm that represents them) utilize the powers and dynamic-abilities of the Internet to such extent. Normally, a brand may succumb to saturating an ad network with banner ads that could just have easily been placed in a print medium. While those placements are also powerful in their own right, the personality of this particular spot from Burger King introduces an immediacy and direct personal connection with the potential consumer. We don’t have the facts to say that this is the first time an ad like this was used on a national scale, but it’s definitely an interesting trend in advertising to observe.

I have two hours left for breakfast, but my friend in New York doesn’t, he missed it. Kudos Burger King.

By Elie Ayrouth

Elie is a product of Orange County, CA. In early 2012, his dentist diagnosed him with 8 different cavities, three of which on the same tooth, as a result of his 23-year Sour Patch Kid addiction.

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