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Budweiser’s ‘Buddy Cup’ Instantly Facebook Friends Anyone You Tap

budweiser buddy cup

Pun not intended. Budweiser Brazil has unveiled the Buddy Cup — a cup that connects to Facebook through a built-in-chip. The idea is simple: Users scan the QR code at the bottom of the cup, then every time they clink glasses with someone else they’re instantly registered as Facebook friends.  The gimmick takes advantage of the number of times we cheers during the course of a night, making it easier to casually add a stranger to your Facebook circle.

Although, that’s where the issue of privacy comes up. What happens when you suddenly find yourself hanging with a group of people you just met and some yells, “CHEERS OMG TO NEW FWENDS.” Then all at once, bam, you have 30 new Facebook friends in a span of 30 seconds. All of sudden, the group of strangers you just met has access to your entire Facebook profile. Mix this in with alcohol and the entire situation makes us a little wary.

Still, Budweiser hopes the Buddy Cup will encourage interaction between consumers at branded events like as concerts and festivals. Apparently, “Toasting has received an upgrade.”

H/T The Drum

By Charisma Madarang

Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.

1 reply on “Budweiser’s ‘Buddy Cup’ Instantly Facebook Friends Anyone You Tap”

If you want to integrate Social Media into your Events and link them up frictionless via Facebook i can suggest http://www.reallifeconnect.com which helps brands to bring events or promotions in real-time into social media (Facebook, Twitter, Weibo..) via an NFC/RFID turnkey solution for agencies and brands.

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